Community Network for Youth Development (CNYD) in San Francisco, in partnership with Redwood City 2020, is sponsoring Managing for Quality, a 5-part training series for leaders in the youth development movement. This second session focuses on building your community through asset-mapping to increase access to resources, people, and learning opportunities for youth. The series is facilitated by Lynn Johnson, Director of Community Field Work for CNYD. This session, she is joined by her brother, Mike Johnson of EASports and PlaygroundDad.com.

1. Managing For QualitySession 2: Sustaining Quality through Community Connections In Partnership with Redwood City 2020 Thursday, December 2, 2010 9am – 12:30 pm Facilitator/Trainer: Lynn Johnson | lynn@cnyd.org Guest Speaker: Mike Johnson|mikepjohnson@gmail.com

3. Leadership Compass/Leadership Styles

5. 4 Overview of Training Series Session 1 | Nov 4 |Strengthening Vision and Leadership Session 2 | Dec 2 | Sustaining Quality through Community Connections Session 3 | Jan 13 | Supporting Staff Part 1: Hiring, Supervising, and Training Staff Session 4 | Feb 3 | Supporting Staff Part 2: Building Skills through Coaching and Mentoring Session 5 | Mar 3 | Youth-centered Assessment and Continuous Learning March – May 2011 | 5 hours of Coaching

6. 5 Agenda for Today’s Session Welcome and Review Brief Presentation: Community Connections Activity: Community Asset Mapping Short Break Guest Presentation: Mike Johnson Action for the Month and Evaluations

7. Community Connections 6

8. 7 Your Movement “It’s about the movement, not you.” Nurture your devoted followers Show others how to follow

9. 8 Your Movement What is your movement? Who are the folks involved? Who are the folks who should be involved? How you get people on board? How do you get them to stay involved?

11. People to do the work

13. 11 Community Asset Mapping Outside Your Program Inside Your Program

14. 12 Community Asset Mapping Volunteers Partners Inside Your Program Staff Youth Parents/Families Funders/Donors

15. 13 Community Asset Mapping Business Press/Media Individuals Outside Your Program Youth and Families Other Non-Profits Government Other Youth Programs

16. 14 Community Asset Mapping Brainstorm all of the assets inside your program Brainstorm all of the assets outside of your program Have fun making connections: What connections have worked in the past that can be enhanced or improved? What connections have never worked that need to be tweaked or broken? What’s a bold, wild connection that just might work?

17. 15 Communicating with Your Community Swap Good Stories – Share, Listen and Collect Be Honest and Authentic – Be Yourself Plan and Measure Think Continuity and Consistency Be Multimedia

19. Quick Poll

20. Tenets of Community Building

21. Current Tools

22. Trends / In Practice

24. Tenets Leverage a Passion or a Need Famous Sales quote: “people either buy for a want or to solve a problem” People want to Help (active content contributors) People want to Learn (active – don’t share content) People want to Share (extend the community)

26. Not a Numbers Game

29. Brand Everything

30. If you think about it… Everyone is a: Community Manager Brand Manager “Librarian”

32. Find ways to break through the barrage of information with:

33. Compelling, unique content

34. Accessing multiple forms of media/technology until folks pay attention

36. If you or your staff don’t have enough time to update your website or social media sites, use RSS feeds or programs like HootSuite or Ping.fm that allow you to update to multiple platforms at once

37. Think about ways that you can integrate communications into learning experiences for youth. How can you empower them to be the voices of their own program?

39. How do effective communications figure into your planning process?

40. How can you use new media as a tool?27

41. Action for the Month Continue working on a Draft of your Logic Model with colleagues back at your site incorporating today’s ideas Ask yourself: What are the current strengths of my staff as part of this community? What’s missing? How do I connect the dots? 28