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Case Study: Facebook Mike Hoefflinger , Director of Product Marketing Facebook
Adventures in the Funnel: Awareness, Consideration and Intent in Media that is Social Mike Hoefflinger Director, Product Marketing Facebook
1995 Digital Evolution Connections Impressions Clicks 2009 Impressions Impressions 2002 Clicks
Connections
1 2 5 6 4 3
Watchmen The Comedian Silk Spectre Dr. Manhattan Night Owl Ozymandias Rorschach Watchmen Virtual Gifts Watchmen Event & Fan Ads Event RSVP ad Become a Fan Top of the Funnel
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