(Sponsor Spotlight) Delivering Value in a Multi-Platform World
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Speaker: Kim Luegers DIRECTOR OF MOBILE MARKETING, PANDORA
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(Sponsor Spotlight) Delivering Value in a Multi-Platform World
- 1. Delivering Value in a Multi-Platform World
- 2. Charting the Music Discovery Landscape Radio Owned Cloud On Demand Media/Blogs Live Music Social Broadcast Online 2
- 3. Our Mission: Redefining Radio Connect people with music they love Help people discover new music Personalize the experience Create positive bonds between brands, bands and fans Genome Pic: Sven Geier 3
- 4. 6:30am: Waking Up 8pm: Evening at Home 8am: Commuting 9-5pm: Workplace 6pm: On the Go Pandora is Part of Listeners’ Daily Routine 4
- 5. Reaching Users Cross-Platform 5 Source: comScore Total Universe, July 2011
- 6. Pandora is Seamless, Simple, Personal 6
- 7. All Attention on Your Brand 7 Pandora Clock Radio Station Clock Commercial Pod (average of 8 commercials) Music Music Music Music Music 1 Commercial
Editor's Notes
- There has never been a more exciting time for music discovery. Owned, On Demand and Cloud music serves are complementary services to Pandora personalized radio. *Among listeners, Pandora is the more influential for discovering new music than AM/FM Radio -only second to friends/word of mouth. (*source: Edison Research, Mobile Market Study, July 2011)
- We’re taking the best of broadcast and digital platforms to redefine radio and the relationships between artists, listeners, and brands. We help people discover/rediscover the music they love. Make radio personalized, giving the listener control and the ability to decide what music they want to hear. (It’s not about control, that’s on-demand. It’s about personalization and making it simple for consumers.)Elicit a musician’s middle class where unnamed bands can play along side with top artist, connecting with new fans.
- Reaching users without boundaries is easy with Pandora’s multi-platform radio and display ads. Pandora follows consumer behaviors and is accessible anywhere consumers go. Consumers continuously listen to Pandora throughout the day across 200+ home electronics and mobile devices, online, in their cars and on home entertainment systems. CE and Tablets dominate weekend listening hours.
- 142K Stations Shared
- With only one radio spot per break, all attention is on your brand. On Pandora, your message has 100% Share of ear, integrating seamlessly with the listening experience.