You all know Joe Pulizzi, but do you know Pam Kozelka, Peter Loibl, Robert Rose, Joe Kalinowski, Cathy McPhillips, Laura Kozak, Michele Linn, Kelley Whetsell, Jodi Harris, Angela Vannucci, Clare McDermott, Amanda Subler or Lisa Murton Beets? Get to know the CMI/CMWorld team!

1. Get to knoW the CMI Staff

2. OUR STORY
People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good
blogs, books, and other resources, we were finding that people had a lot of questions about
content marketing.
Before evolving into what is now the Content Marketing Institute, we were known as Junta42.
Junta42 launched in 2007 as the industry leader in content marketing matching. Although Junta42
was a great service, brands were starting to come to us for additional content marketing education.
To answer the call, we developed CMI, Content Marketing World and CCO magazine.
CMI was founded by Joe Pulizzi, the leading evangelist for content marketing. Joe, an entrepreneur,
speaker, and author on content marketing, believes passionately that there is a better way for
brands to market than how they’ve done it in the past. CMI is a culmination of those beliefs.
Although we’ve accomplished a lot in six years, we still have a long way to go. The CMI team will not
stop until the need for content marketing education no longer exists.

3. MEET OUR TEA M
One of our favorite things about CMI is our team. While a number of us are based in
Cleveland, our team is spread all around the world. We’re fortunate to all be doing
work that we love, and in large part it is because of the CMI and CMWorld communities.
Get to know a little bit more about the faces behind the work!

4. Joe pulizzi
Founder
@JoePulizzi
Without using your job title, tell us
what you do for CMI/CMW?
I preach the gospel of content marketing, and
stand in front of people and accept praise while
our awesome staff does all the work.
What path brought you to CMI/CMW?
I started receiving enough questions from
marketers that an opportunity presented itself.
Tell us about yourself when
you’re not at work.
Love spending time with my boys, running while
listening to Katy Perry, and hitting golf shots
from the woods.

5. PAM KOZELKA
VP of operations
@PamKozelka
Without using your job title, tell us
what you do for CMI/CMW?
I oversee a lot of things. I am a cross between
finance, human resources, office manager and
assistant to JP, I like to execute projects and
dream up new fun ideas to implement.
What path brought you to CMI/CMW?
I was with CMI when it was still Junta42 - I got
a chance to do something I always wanted to
which was to be a part of something that could
be really big - and work on my own schedule to
help it get there.
Tell us about yourself when
you’re not at work.
Volunteering for something, kids Parent Club at
School, or at St. Malachi

6. ROBERT ROSE
chief strategist
@Robert_Rose
Without using your job title,
tell us what you do for CMI/CMW?
I lead CMI’s consulting and education division, working with companies
to help them assemble content marketing strategies appropriate for the
business and then to educate their teams to the strategic approach of
Content Marketing. I also lead the technology advisory for CMI - working
with new technology companies that are looking to enter the content
marketing space. And, finally, in my spare time I work with Joe and
Cathy and the whole gang on how CMI can help deliver on its mission!
What path brought you to CMI/CMW?
I met Joe way back in 2006, and he and I hit it off immediately. We were
both talking about content marketing - and specifically the approach of it
- but from two different lenses. He was talking from the publisher’s point
of view - and I from the brand marketer’s point of view. We decided that
there was no “owner’s manual” for the content marketing process, and
that’s when we decided to write a book together. During the writing of
that book, CMI was really expanding quickly and Joe asked me if I’d like
to help him work with companies to deliver content marketing planning
services. As I got more involved with CMI, I was then blessed to meet all
the amazing people that make up this team - and I’m so glad to be on this
path with all of them.
Tell us about yourself when
you’re not at work.
I love food and drink - and love to spend time finding new places to have
wonderful experiences. My wife Elizabeth and I also love to hike and
explore all the awesome nature here in Southern California. And, finally,
in my spare time I still spend a fair amount of time (when I can) at the
piano, writing and creating music.

7. CATHY McPhillips
MARKETING DIRECTOR
@CMcPhillips
Without using your job title, tell us
what you do for CMI/CMW?
Basically I help make sure everyone knows
about the happenings and offerings of CMI and
CMWorld! I also enjoy negotiation and coming up
with crazy ideas. If you’re our target audience,
I’ll make sure you’re in the know. Oh, and find
me Tuesdays at noon for #CMWorld chats!
What path brought you to CMI/CMW?
Ad agency media planning for both B2C and B2B
clients, then national restaurant marketing for
the better part of my career, and most recently
non-profit and cause marketing, which I love.
Then two Cleveland connections and a twitter
conversation later, I receive an email from Joe
to meet. Now I have a wardrobe of orange and a
reminder of how much I enjoy B2B.
Tell us about yourself when
you’re not at work.
Being self-employed for 15 years, when am I
not at work? But, if there’s fun to be had, I’ll find
it – usually with my family, on my bike, in my
vegetable garden, at a concert, on a neighbor’s
patio or by Lake Erie. Always with music playing.

8. MICHELE LINN
content development
director
@MicheleLinn
Without using your job title, tell us
what you do for CMI/CMW?
I manage the editorial at CMI with the help
of a fabulous editorial team and super-smart
contributors.
What path brought you to CMI/CMW?
My background is in product marketing
for technology, but in 2008 I quit my job to
freelance. Content marketing was gaining
momentum at the time, and I had been
following Joe via his blog and social media for
a couple of years when he emailed me . . . to let
me know he found a typo on my website. I was
mortified, but it was the best typo I ever made.
We started on some small projects, and he
asked me to help launch CMI, which has been far
and away my favorite job ever.
Tell us about yourself when
you’re not at work.
Much of my non-work time is spent with my
family. I have two young children (5 and 1),
so we spend a lot of times at the park, at the
pool and with friends. Before kids (and I hope
once again soon), my husband and I loved to
travel. I also love hiking, cooking and taking
the occasional nap.

9. JODI HARRIS
EDitorial
content manager
@Joderama
Without using your job title, tell us
what you do for CMI/CMW?
My role is to plan, prepare, and publish CMI’s
daily blog content. In essence, I produce a
platform for presenting the perspectives,
principles and practical processes that content
practitioners need to position and promote
their expertise — and propel their profession to
greater pinnacles of success (phew!).
What path brought you to CMI/CMW?
I took a circuitous, yet fortuitous, path to
CMI, having held positions in just about every
content-focused discipline there is, including
print journalism, trade publishing, public
relations, digital marketing and promotions,
advertising copywriting, and strategic content
consulting. CMI is the destination I would have
plugged into my GPS — if such devices were
available for mapping out career journeys.
Tell us about yourself when
you’re not at work.
When I’m not at work... hmm. If memory serves,
I liked spending free time traveling, going to
concerts, playing with my dog, writing snarky
satires, and immersing myself in all forms of
entertainment media and technological gizmos.

10. Clare
McDermott
CHIEF EDITOR, CCO
@SoloPortfolio
Without using your job title, tell us
what you do for CMI/CMW?
I mine the content marketing field for new
ideas and interesting people.
What path brought you to CMI/CMW?
Traveled a circuitous path on my way to CMI-including marketing and finance--but Joe Pulizzi
took a chance on this misfit. I’m thankful daily to
be part of such a fantastic team.
Tell us about yourself when
you’re not at work.
I’m an avid hiker, backpacker, beginner
naturalist, and mother of four. Boston is home,
but happiest in the mountains.

11. Laura kozak
e-media manager
@LaLaKoz
Without using your job title,
tell us what you do for CMI/CMW?
I am Girl Friday for CMI/CMW - if you have a project that needs help or
direction, I’m your man..ummm girl. I started with general admin/
project duties and then discovered my love of all things HTML by
accident - it has turned into the favorite of my responsibilities (managing
the day to day of all the CMI/CMW web properties). I’ve also been known
to be a Google ninja when someone needs some research done or just an
extra hand to make sure an event runs smoothly. I am also CMI/CMW’s
proofer-in-residence. Talk about pressure...phew.
What path brought you to CMI/CMW?
I met our VP of Operations, Pam Kozelka, at a local early childhood PTA
meeting years ago and we had the chance to become friends while
working with the group. I was just mentioning that my kids were all
going to be in school shortly and that I would be on the lookout for
something to occupy my time. CMI had a spot available and Pam gave
me a shot which I will be forever and ever thankful for. I feel truly blessed
to be part of this fantastic team and the experiences I have had. Just
goes to show you that life certainly works in mysterious ways.
Tell us about yourself when
you’re not at work.
I love to spend time with family and friends. My three boys keep
me quite busy with sports and extracurriculars but I adore every
minute of it. I love to read, am a horror/sci-fi/fantasy junkie (books,
film and TV), and have actually started to wear orange when I am
NOT at work. Let’s just say the color has grown on me. Oh and I am
probably the biggest Harry Potter geek you will ever meet.

12. Kelley whetsell
events director
@MeetingDemands
Without using your job title, tell us
what you do for CMI/CMW?
I’m the conductor of the orchestras that are
Content Marketing World and Content Marketing
World Sydney. I make sure that the various
pieces of the events come together in harmony.
From the hotels where you sleep, to the food
that you eat, to the expo hall you walk through
I’m in charge of the arrangement.
What path brought you to CMI/CMW?
The Godfather of Content Marketing and I
crossed paths when we worked at Penton
Media. We reconnected at a networking event
years later where I awkwardly mentioned that
should he get into the event business to give me
a call. And what do you know...he did.
Tell us about yourself when
you’re not at work.
I’ve owned my business for over ten years which
doesn’t leave a whole lot of free time. If you ask
my friends, they would tell you I love to travel
to places with beautiful beaches, in the summer
you can always find me at Hinckley Lake, I’d
never turn down a spa treatment and I love
limoncello margaritas and red velvet cupcakes
with cream cheese frosting.

13. ANGELA VANNUCCI
project director
@ExecMatters
Without using your job title, tell us
what you do for CMI/CMW?
I manage a variety of projects for CMI including
Chief Content Officer magazine, sponsored e-mail
and webinar programs, and our new virtual
event launching in February 2104. I also dabble
in our audience development and database
management.
What path brought you to CMI/CMW?
I started my content marketing career well
before content marketing was popular, heck,
nobody knew what it was! My love of all things
content marketing began in 1996 when I worked
as a project manager at Penton Media. We were
a small group managing content marketing
programs for a few corporate customers that
were well ahead of their time. Flash forward 17
years later and we’re in the middle of a content
revolution and I’m still passionate about the
industry.
Tell us about yourself when
you’re not at work.
I’m a mother, a wife, and an entrepreneur who is
passionate about making every day count
and about planning new travel adventures with
my family!

14. Peter Loibl
VP & publisher
@PeterLoibl
Without using your job title, tell us
what you do for CMI/CMW?
I oversee all advertising and sponsorship revenue
strategies at CMI. I forge strategic relationships
with key CMI clients and prospects while
introducing new CMI channels that provide access
to our ever-growing list of content marketers.
What path brought you to CMI/CMW?
I met Joe Pulizzi in 2004, and Joe and I became
good friends over the years. CMI was a “smaller”
but rapidly growing client of mine during
my tenure at Crain Communications’ BtoB
magazine, and the opportunity to work with Joe
and his rockstar team in 2011 as CMI evolved
was too enticing to pass up!
Tell us about yourself when
you’re not at work.
When I am not working, I spend most of my time
chasing around my 10-month old son Benjamin
and enjoying quality time with my wife Gail. I am
an obsessive Ohio State University football fan
(and alum) and bleed blue in football (New York
Giants), baseball (New York Mets) and hockey
(New York Rangers), and when I have some
energy I enjoy jogging and playing basketball,
reading and, more recently, investing.

15. AMANDA SUBLER
PUBLIC RELATIONS
MANAGER
@AmandaSubler
Without using your job title, tell us
what you do for CMI/CMW?
I help with public relations and publicity for the
“godfather” himself, Joe Pulizzi. I also help with
other publicity and media relations as needed for
CMI/CMW.
What path brought you to CMI/CMW?
I’m a former journalist with a background as a
local TV news producer. When I got tired of the
grind and gave it up, I was trying to figure out
what to do with the rest of my life. That’s when I
discovered content marketing. I love storytelling
and I’m excited about the opportunities out
there for former journalists like myself. Now I
get to work with the best in the industry and
help tell the world all about them!
Tell us about yourself when
you’re not at work.
I’m a recovering TV news junkie, hopeless
mother of two and a fledgling DIY experimenter.

16. LISA MURTON BEETS
research director
@LisaBeets
Without using your job title, tell us
what you do for CMI/CMW?
I head up a variety of editorial projects for CMI,
including books and research reports. I work
with the strategic, content development, and
marketing leads to ensure we develop products
that will be most beneficial to our audience.
What path brought you to CMI/CMW?
I was a B2B journalist/managing editor for many
years and then went on to specialize in custom
publishing as an editorial and project director. I
have been working with Joe on various projects
for 15 years. I am blessed to be part of such an
amazing team.
Tell us about yourself when
you’re not at work.
When I’m not at work, you will find me spending
time with my husband and our two sons, ages
9 and 7. We like to go on family outings, swim,
work on building and art projects, bake, and
read (a lot!).

17. JOSEPH “JK”
KALINOWSKI
creative director
@Ringo66
Without using your job title, tell us
what you do for CMI/CMW?
I am in charge of all things creative at CMI/CMW
including design and all visual aspects of the
CMI brand.
What path brought you to CMI/CMW?
I originally met Joe Pulizzi at a local parent-teacher
association outing in our neighborhood years back.
After chatting for a while, we discovered we both had
roots in publishing, and even though we both knew
and worked with many of the same professionals in
the industry, we had never had the opportunity to
work together. When Joe launched CMI, I received a
call asking if I would be interested in managing the
creative. The day that I received that call was one of
the best days in my professional career!
Tell us about yourself when
you’re not at work.
I am husband to Kristin and dad to Jane and Ella. I
enjoy running, music, comic books, Steelers football,
vintage cars, occasional tattoos, sci-fi, etc. I am a
terrible golfer and great partier. When not working,
running or being a “dad-taxi,” I can often be found
hiding in the one area of my home that is deemed “The
Man Cave” which is adorned with my all of my pop
culture treasures that my better half refers to as “junk.”

18. Essential Content Marketing Resources
Chief Content Officer magazine
CCO is the first globally-distributed magazine
devoted to the fast-growing, evolving field of
content marketing. It is written by, for, and about
the most innovative, influential global content
marketers. Sign up here.
CMI Content Marketing Framework
Learn the common building blocks of any
content marketing strategy.
Read the Framework.
100 Content Marketing Examples
See how companies big and small from various
locations and industries are producing creative, and
successful content marketing campaigns across
multiple online, in person and print channels. Find it here!
Content Marketing World
THE premier annual event for content
marketing, where thousands of content
marketers come together in one location from around the world.
Find out more about CM World today!
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