Content Marketing World 2011 “Developing a Step-by-Step Checklist for Content Creation in Different Formats” Ahava Leibtag, Principal, AHA Media Group The Creating Valuable Content Checklist has been highly popular with content marketers. What is the goal of using the checklist? Can it interfere with creativity? Should organizations adapt the checklist for their own use or for other content types, like podcasts or video? You will learn how to effectively use the checklist as well as adapt checklists for your own organizations and for different content types.

1. Creative Content: Why Checklists Matter Ahava Leibtag Aha Media Group, LLC

5. ELUSIVE

7. EFFECTIVE

8. HOW WE GET GOOD @RELATIONSHIPS

9. REPEATABLE FRAMEWORK

11. Content Value Can users findthe content they need? Can they read the content? Can they understand the content? Will they act on the content? Will they share the content?

17. How to Use the Checklist Effectively Personalize it for your organization Change it for different content types Distribute it within the organization Update it (h1, h2 tags, etc…) when there are industry changes

19. Questions, Conversations, Thoughts? Ahava Leibtag Aha Media Group, LLC ahava@ahamediagroup.com Twitter: ahavaL