We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload. Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer. So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base? The answer is content marketing. More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.

2. “Today, TV is a bigger business
than the old narrowly defined
movie business ever was.
!
Had Hollywood been customer-oriented
(providing entertainment) rather than product
oriented (making movies), would it have gone
through the fiscal purgatory that it did?”
!
- Theodore Levitt
Marketing Myopia

4. “People don’t buy
WHAT you do,
they buy WHY
you do it.”
- Simon Sinek

6. “The king walked through the
misty forest, the prince walked
through the misty forest and the
queen walked through the misty
forest.”
- Plot
“The king walked through the
misty forest, followed by the queen
and prince who danced through
the misty forest...
- Story
as they danced... the trees transformed into giant
dragons.....”

7. Modular Data Centers
!
Typical Services Methodology:
Plan, Design, Build, Maintain
!
Benefits/Features
We’re Better,We’re Faster,We’re Cheaper

8. Getting to why....
!
Content Marketing Program:
Directed at the IT (CIO) side of the business.
!
Topic/Idea:
Modularized Data Centers: The Future
!
!
Blogs talking about how they work
Show success stories about them... case studies
Cool video of time lapse of building one...
How our company does them faster...
Types of infrastructures - detailed specifications...

9. Using the 5 why’s....
!
Content Marketing Program:
Directed at the IT (CIO) side of the
business.
!
Topic: Modularized / Containerized Data
Centers: The Future
!
Why is this topic
important
to CIO’s
Because our MC Data centers
are less expensive and more
agile than traditional data
centers

10. Using the 5 why’s....
!
Content Marketing Program:
Directed at the IT (CIO) side of the
business.
!
Topic: Modularized / Containerized Data
Centers: The Future
!
Why is it important for
CIO’s to have less
expensive and more agile
data centers?
Because the needs of computing in the
business are rising exponentially, and CIO’s
need to have faster/less expensive ways to
manage their costs

11. Using the 5 why’s....
!
Content Marketing Program:
Directed at the IT (CIO) side of the
business.
!
Topic: Modularized / Containerized Data
Centers: The Future
!
Why is it important for
CIO’s to know about ways
to manage costs and be
faster?
Because if they stay current with these
future trends, then they can expand their
business more quickly and have a
competitive advantage.

12. Using the 5 why’s....
!
Content Marketing Program:
Directed at the IT (CIO) side of the
business.
!
Topic: Modularized / Containerized Data
Centers: The Future
!
Why is it important for
CIO’s to about how future
trends can give their business
a competitive advantage.
Because if they don’t stay ahead of the
curve, their company may go out of
business, or they may be out of a job.

13. Using the 5 why’s....
!
Content Marketing Program:
Directed at the IT (CIO) side of the
business.
!
Topic: Modularized / Containerized Data
Centers: The Future
!
Why is that
important
to CIO’s?
Because their livelihood depends on
having this knowledge.

14. And Now A Bit Of Magic...
!
We believe in the office of the CIO
!
!
!
But things are changing fast - and in order for them to stay competitive on
the job market, they must stay ahead of the curve or they (or their company)
will be out of business.
5
4
!
So, we help them stay current by delivering the most important future trends
to help them expand their business and create competitive advantage.
!
The needs of business computing are rising exponentially, and CIO’s must
keep up with ways to do things faster, and less expensively.
!
Modularized, Containerized Data centers - and the trends and best practices
in deploying them are a powerful new way for the CIO to stay competitive.
3
2
1

15. Getting to why....
!
Content Marketing Program:
Directed at the IT (CIO) side of the business.
!
Topic/Idea:
The Lean And Mean CIO
!
!
!
!
Why You aren’t ready for a mission critical business?
CIO Profiles: The missing component from a mission critical career?
Is Big Data Portable - Smart CIO’s Are Making Big Data Smaller....
Are YOU ready for Global data management

17. GET TO THE STORY
!
Take One Of Your Ideas From Before
Decide on an audience persona for
whom you will develop this.
!
Find a partner, and go through
the “5 Why’s”. Get to your deeper
story.
!
!

18. Develop your pitch.
!
1. What’s the story.
2. How does it work across channels
and across functional areas.
3. Bonus for mixing models across
groups and channels
!
!