36 Ideas To Grow From Good To Great Content Marketing In our Content Marketing Master Class, the first exercise is to develop two ideas. The first is an idea to change or evolve something that you’re already doing into something that would be made better with a Content Marketing Approach. The second is to create something completely out of the box - and innovative - to how you might revolutionize your content marketing approach.

2. 36 Ideas To Grow From Good To Great
Content Marketing
In our Content Marketing Master Class, the first exercise is
to develop two ideas. The first is an idea to change or evolve
something that you’re already doing into something that would be
made better with a Content Marketing Approach. The second is to
create something completely out of the box - and innovative - to
how you might revolutionize your content marketing approach.

3. The ideas that come out of this
exercise are always affirming,
inspiring and sometimes just
downright genius. So, in the spirit
of sharing some of the best ideas
that we’ve seen, here are 36 ideas
that are the seeds to growing
good content marketing into great
content marketing. Maybe they’ll
inspire you to grow your own....
Disclaimer: Answers were mostly unedited from
our Master Class attendees.

4. #
1
Do a better job incorporating our
brand’s story into the content
we publish.

5. #
2
Educate Clients better - Instead of
content that we think speaks to
students, poll current and future
students about what draws them in.

6. #
3
Firm has reorganized into
4 markets - develop a “why” mission
statement for each one.

7. 4
#
Be more fearless in our storytelling
by being more vulnerable and human
by admitting weaknesses.

8. #
5
Use emotion-optimized blog titles
not keyword, optimized titles

9. #
6
Improve how our sales team is
involved in sharing content
via LinkedIn. Give them a strategy.

10. #
7
Less blog posts about new releases,
more posts that show people how
to do something step-by-step.

11. #
8
Documented content marketing
strategy focused on the
human (person) not the “persona.”

12. #
9
Develop a mission statement.

13. #
10
Fewer, bigger, better - don’t try
to tell EVERY story.

14. #
11
Audience engagement - develop
content that encourages all aspects
of audience engagement.

15. #
12
When a customer makes a mistake,
educate the whole customer base
in real-time.

16. #
13
Better segmentation of
content, based on personas.

17. #
14
Ask customers what they want to
learn more about (regularly).

18. #
15
Convert white papers to eBooks.

19. #
16
Bet on the future of SEO - create a
list of trending keywords
for our new site.

20. #
17
On our website, every product
page should include a button:
“Have you used this product?
Click to share your story.”

21. #
18
Build website content around
emotional storytelling theme.

22. #
19
Video series: interviews with facility
managers to talk about their concerns
and how they are solving problems
for building occupants.

23. #
20
Let our CUSTOMERS create demand
for our service instead of us.
Create online “magazine” with
content THEY produce; recipes,
weight loss tools & tips, etc.,
we “moderate.”

24. #
21
What is our TedX?

25. #
22
Incorporate storytelling into more
assets (i.e. videos, demos, interactive
assets) to make them less vanilla &
more relevant to things going on
in the world.

26. #
23
Create a content series
(writing, videos) that is completely
unrelated to the job of our
customers, but appeals to them
on an emotional level through
humor/interest.

27. #
24
Sponsor cable TV shows on
history of Wall Street.

28. #
25
Hosting a health/wellness
conference - invite other professionals,
mixed with general public.

29. #
26
Crowdsourcing of
content - use the engaged community
to source and share great content,
to append their point of view.

30. #
27
Creating an emotional brand
connection, affinity for our new
product across all touchpoints by
solving problems. PR, Outbound,
other tools

31. #
28
Making recruiting sexy, do video
and radio shows. Host events to bring
candidates and recruits together and
to learn from each other.

32. #
29
Produce emotionally engaging
video content that highlights our
client’s success; don’t produce focused,
case study-like videos.

33. #
30
Engineering heroes - short
documentaries about famous
engineers and their stories -
engage, educate.

34. #
31
Interview inspiring people who use
technology to make the world
a better place.

35. #
32
Add “What we’re reading” section
to website highlighting Execs’
recommendations,industry
articles, speeches, testimony, etc.

36. #
33
Make Facebook true hub of
patient interaction.

37. #
34
Content ideas: Gamification as a
means to create content “wiki-style.”

38. #
35
Library marketing - extract stories
from research questions and turn
them into compelling successes that
create demand for library
research services.

39. #
36
Develop a people section on our
website (300 employees)
that engages! Tells stories!

40. Do you want a private content marketing master class for your
organization? Please contact Robert Rose at
Robert@contentinstitute.com to find out more.
For a list of complete Content Marketing Institute events,
visit http://contentmarketinginstitute.com/events.
The Content Marketing Master Class is a production of
Content Marketing Institute, Publishing Executive and Target Marketing.