SlideShare receives over 60 million visits and 120 million page views—every month. It’s one of the top 150 sites on the Internet. That’s even more impressive because it’s not really a consumer site at all. In fact, the six most-used tags on SlideShare are business, market, trends, research, social media, and statistics. If you’ve been struggling with how to talk business on Facebook, SlideShare might sound too good to be true. But this is a social platform where business sits at the center of visitors’ intentions—not just as a gimmick to get people to “like” it. And whether you’re a novice or already active, The Marketer’s Guide to SlideShare will help make you an expert—and grow your business. Impact & Opportunity: The Time to Master SlideShare is Now!

1. 10 Reasons Why Content Marketers Need
SlideShare
Todd Wheatland
Author, The Marketer’s Guide To SlideShare

2. 1
SlideShare gets over 60 MILLION unique
visits every month. Your website does not. Page 11
SlideShare targets buyers and
influencers who might like to
buy your product.Page 13
Todd Wheatland

3. 2
If you’re trying to sell anything to anyone,
SlideShare will help you grow business. Page 11
Frost and Sullivan state
SlideShare gives them
thousands of qualified
business leads a year
and a 50x ROI. Page 12

4. 3
You can link your SlideShare profile in
the websites section of your LinkedIn
profile. By the way, the SlideShare
app is the most popular third-party
application used on LinkedIn! Page 182

5. 4
SlideShare is the most feature-rich social network
business profile out there. You can:
• Add audio narration
• Load “tall” documents (reports) and images (infographics)
• Upload HD video
• Run live streaming video presentations
• Embed a real-time feed of your company blogs, and more! Page 13

6. 5
SlideShare delivers MEASUREMENT based
on real business impact activity. You’ll be
blown away by how many different ways
you can generate and report on business
leads…real people, reading your content,
ASKING to be connected. Page 15

7. 6
SlideShare lets you target your content to
specific personas and buying stages. Page 13
You could even do this with
multiple free accounts to meet
your varying buyer personas. Page 30

8. 7
SlideShare has high-value SEO and will get
your content in front of a large audience.
Page 14

9. 8
You can target and connect with potential
influencers in your industry, increasing
your visibility and credibility within the
influencers’ own networks. Page 14

10. 9
SlideShare users are SEARCHING for the
kind of relevant, business-related content
YOU can provide. Page 16

11. 10
The word is out about SlideShare –
if you don’t take advantage of this huge
opportunity now, your competitors will
beat you to the punch.

12. Ready to get started or learn more cool ways
to use SlideShare? Purchase your copy of
The Marketer’s Guide to SlideShare
by Todd Wheatland today!
About Todd Wheatland
Todd Wheatland is VP, Thought Leadership & Marketing,
at Fortune 500® workforce solutions company
Kelly Services, and is a recognized authority on content,
B2B, and social marketing. In The Marketer’s Guide to
SlideShare, Todd shares the techniques used by the most
successful marketers to build brands and business on the
platform for content marketing.

13. Want to learn more?
Check out these great Content Marketing Institute titles.
There’s never been a Learn how to put Discover how to Optimize your Learn about a process Everything you need
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now. Click here for more gets results. Click here for more follow to differentiate online community.
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information. information. Click here for more information.
Find a information.
free sample of
Todd’s book here!
Have You Written Your Book Yet? Let Content Marketing Institute Publish It!
Visit www.contentmarketinginstitute.com/education/books
Contact cmibooks@contentinstitute.com or call 1-888-554-2014 today!