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IN THE TEMPLE OF PEITHO:
Social Media & the Power of Influence
Kimberley R. Barker, MLIS
Emerging Technologies & Systems Manager
Claude Moore Health Sciences Library
@KR_Barker
TWITTER
DEMOGRAPHICS
•Most popular social media platform
•Largest facial recognition database in the world
•Most users visit site daily
•Status updates
•Share:
•Photos
•Videos
•Links
FACEBOOK DEMOGRAPHICS
FACEBOOK DEMOGRAPHICS
INSTAGRAM
Pictures & videos
Filters
Share to other social media sites
INSTAGRAM DEMOGRAPHICS
LINKEDIN
•“the social media site for professionals who
hate social media”
•Provides a home for online identity
•Professional networking
•Provides space for CV & photo
•Professional discussion groups
LINKEDIN
DEMOGRAPHICS
PINTEREST
DEMOGRAPHICS
WHY SHOULD YOU ENGAGE IN SOCIAL MEDIA?
•Networking
•Keeping current
•Visibility
•Credibility
•Engagement
NETWORKING
How to Use Blogging and
Social Media To Grow Your
Professional Network;
http://www.huffingtonpost
.com/michael-b-
fishbein/how-to-use-
blogging-and-
KEEPING CURRENT
•Breaking news
•Topical
discussions,
AKA chats
VISIBILITYVISIBILITY
CREDIBILITY
Social media is changing the scholarly arena
Attempt At P ≠ NP Proof Gets Torn Apart Online;
http://techcrunch.com/2010/08/12/fuzzy-math/
ENGAGEMENT
T
INFLUENCE
Personal examples:
•Seven webinars this
calendar year on our
Library’s 3D printer-
heavily promoted on
Twitter
•Reputation Management
•I am the go-to
person in health
sciences libraries on
these topics
IMPORTANCE OF ONLINE IDENTITY
•Lack of digital presence is suspicious
•Altmetrics *
•Reputation Management *
•I give presentations on these topics
SOCIAL MEDIAAND THE IVORY TOWER
Excerpt from
interview with
researchers
Stephen Danley
and Lia Howard
http://www.newsworks.or
g/index.php/local/the-
pulse/44868-good-bye-
ivory-tower-hello-social-
media-academics-
struggle-to-make-ideas-
accessible
CHOOSING THE BEST FIT
•Content
•Time
•Audience
•Purpose
RESOURCES
• Pew Internet & American Life Project
• http://www.pewinternet.org/
• TeachThought
– http://www.teachthought.com/twitter-hashtags-for-
teacher/
• Excerpt from interview with researchers Stephen Danley
and Lia Howard
• http://www.newsworks.org/index.php/local/the-
pulse/44868-good-bye-ivory-tower-hello-social-media-
academics-struggle-to-make-ideas-accessible
RESOURCES, CONT’D
• Attempt At P ≠ NP Proof Gets Torn Apart Online;
http://techcrunch.com/2010/08/12/fuzzy-math/
•How to Use Blogging and Social Media To Grow Your Professional
Network; http://www.huffingtonpost.com/michael-b-
fishbein/how-to-use-blogging-and-s_b_5037120.html
• 3D Printing and BioPrinting in Healthcare;
http://www.pinterest.com/rosefirerising/3d-printing-bioprinting-
in-healthcare/

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In the temple of Peitho