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@greggtilston
Global Social Media Leader
Flight Centre Travel Group
gregg.tilston@flightcentre.ca
Brick and Mortar Tweeting –
Building Brand,
Dodging Bullets,
and Discovering Evangelists
Housekeeping
@simplegearle
#&_*
#&_* @^$
“^ #&#_* @^$!<?>+#
Housekeeping
#CM1TO
@greggtilston
GreggTilston.com
About Flight Centre Travel Group
25 plus years
30+ brands
11 countries
2,500 shops
15,000 employees
$5B cap ASX:FLT
Opportunities to Leverage?
holy ****
animal rights
partner strife
natural disasters
Opportunity 1
holy ****
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
Holy **** Lessons
have fun
be cheeky
get creative
Opportunity 2
animal rights
Thailand	
  elephants	
  
@GreggTilston	
  
@GreggTilston	
  
2,103
signatures
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
Animal Rights
head first
be open
respond to everyone
Opportunity 3
partner strife
@GreggTilston	
  
Partner Strife
act quick
provide value
hub and spoke
Opportunity 4
natural disaster
Photo	
  credit	
  –	
  Jono	
  Haysom	
  on	
  Flickr	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
Natural Disasters
be prepared
information everywhere
facilitate a meeting place(s)
@GreggTilston	
  
Learnings
improvise
be prepared
head on
be transparent
crises are opportunities
crises are opportunities
@GreggTilston	
  
@greggtilston
Global Social Media Leader
Flight Centre Limited
gregg.tilston@flightcentre.ca
Thank you!

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Gregg Tilston | Brick and Mortar Tweeting