Twitter 101 For Car Dealers
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http://www.pcgdigitalmarketing.com/ Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook. During "Twitter 101 For Car Dealers," Christine will: Explain why Twitter is so important for car dealers Present key strategies to mine leads and increase engagement Discuss Twitter lingo and phrases Guide attendees on how to perform Twitter searches and use hashtags
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Twitter 101 For Car Dealers
- 2. 2/18/13
- 3. 2/18/13 •Understanding Twitter as a marketing tool •Twitter vocabulary •Optimize your profile •Engagement tips •Twitter Reporting Workshop Goals
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- 6. Twitter: Know the Facts • 56% of customer tweets to companies are being ignored • 32% of all Internet users are using Twitter • 50% of Twitter users are using via mobile • 11 accounts are created every second on Twitter
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- 9. 2/18/13 Optimize Your Profile • Avatar photo • Full bio • Website link • Keywords in form of hashtags • Cover photo • Background image • SEO • Inbound links • Website icons • Blog
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- 11. 2/18/13 Consider a face for your brand
- 12. Tips for Tweeting Monitor your mentions Utilize the search function and basic search Share links and content (80% of tweets) Re-tweet and reply (20% of tweets) Remember: The simplest way to engage with followers is to ASK
- 13. Using Hashtags • Narrows conversation on Twitter and organizes tweets • Contains letters and/or numbers; no spaces/punctuation • Ask yourself who you wish to target • Test your hashtags before using them
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- 18. 2/18/13 Twitter Mining = Advanced searching for customers already talking about you Search: •New car •Used car •Oil change •Business name •OEM brand
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- 20. 2/18/13 Coupons: Incentives for Engagement
- 21. 2/18/13 • Lead generation • Referral traffic to website • Growth of followers • Engagement levels Measure ROI
- 22. 2/18/13 Do try: Stop before: • To schedule time every day to engage on Twitter, especially from 1-6pm • Utilize Twitter search to mine for leads • Engage with users daily to build long-lasting relationships • Reporting monthly on ROI metrics • Setting up auto-posts from Facebook to Twitter • Creating an account just to promote inventory and specials • Spamming customers by abusing Twitter search • Ending social strategy too soon without measuring long-term ROI
Editor's Notes
- See what people are saying, negative or positive feedback. Mention someone in a tweet- bring tweet to their attention Search your name and advanced option - twitter.com/search Referral traffic If relevant, re-tweet and reply Re-tweeting is like passing along someones tweet -sending original message to all of your followers Replying – responding to a tweet – creating a conversation Create a personality for brand and ask questions you would answer
- Categorize tweets and make them show more easily in Twitter search Click on hashtagged word in any tweet shows you search results for that term Test them in twitter search- Hashtags can be funny and be used for multiple intentions - NADA – common example When I tweet about social media Example – brand hashtags, local geo-targeted hashtags, state-wide