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Indian IT/ITES Industry: Impacting Economy and Society  2007-08 15 th   February 2008
Objective  To carry out an analysis of the overall direct and indirect contribution of  IT/ITES industry to the Economy and Society
Methodology ,[object Object],Extensive Secondary Research Primary Survey ,[object Object],[object Object]
Deloitte Framework for Analysis National GDP share Forex earning Employment generation Spurring growth of first generation entrepreneurs Driving growth of other sectors Indirect employment generation Boosting India’s image in global markets Front runner  in good corporate  governance Contribution to Workforce development Overall talent development in the country ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Education Health Livelihood Contribution to Community and Environment Direct economic impact Improving product/ service quality Indirect impact on Economic Scenario Skill enhancement within organisation Employee friendly work environment Environment Rural Development  Women & Children Differently abled Sports and Arts Balanced  Regional Growth Fuelling growth of PE/VC funding activity
Deloitte Framework for Analysis  (…contd.) Progressive influence from direct stakeholders to external stakeholders  Moving from ‘for-profit’ to ‘not-for-profit’ activities Focus of companies from immediate concerns areas to community initiatives
Deloitte Framework for Analysis  (…contd.) National GDP share Forex earning Employment generation Direct economic impact
Deloitte Framework for Analysis  (…contd.) National GDP share Forex earning Employment generation Spurring growth of first generation entrepreneurs Driving growth of other sectors Indirect employment generation Boosting India’s image in global markets Front runner  in good corporate  governance Direct economic impact Improving product/ service quality Indirect impact on Economic Scenario Balanced  Regional Growth Fuelling growth of PE/VC funding activity
Deloitte Framework for Analysis  (…contd.) National GDP share Forex earning Employment generation Spurring growth of first generation entrepreneurs Driving growth of other sectors Indirect employment generation Boosting India’s image in global markets Front runner  in good corporate  governance Contribution to Workforce development Overall talent development in the country ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Direct economic impact Improving product/ service quality Indirect impact on Economic Scenario Skill enhancement within organisation Employee friendly work environment Balanced  Regional Growth Fuelling growth of PE/VC funding activity
Deloitte Framework for Analysis  (…contd.) National GDP share Forex earning Employment generation Spurring growth of first generation entrepreneurs Driving growth of other sectors Indirect employment generation Boosting India’s image in global markets Front runner  in good corporate  governance Contribution to Workforce development Overall talent development in the country ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Education Health Livelihood Contribution to Community and Environment Direct economic impact Improving product/ service quality Indirect impact on Economic Scenario Skill enhancement within organisation Employee friendly work environment Environment Rural Development  Women & Children Differently abled Sports and Arts Balanced  Regional Growth Fuelling growth of PE/VC funding activity
Direct Economic Impact ,[object Object],Share of GDP Forex Earnings ,[object Object],[object Object],Employment  Generation ,[object Object],[object Object],Impressive level of contribution for an industry that didn’t have a significant presence 25 years ago
Indirect Economic Impact Driving Growth of Other Sectors ,[object Object],[object Object],[object Object],Indirect Employment Generation ,[object Object],[object Object],[object Object],[object Object],Balanced Regional Growth ,[object Object],[object Object]
Indirect Economic Impact  (…contd.) Fuelling growth of PE/VC Funding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Spurring first generation entrepreneur ship
Indirect Economic Impact  (…contd.) High quality levels to cater to global markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Front  runner in practicing good Corporate Governance Boosting India’s image overseas ,[object Object],[object Object],[object Object],[object Object]
Indirect Economic Impact: Balanced Regional Growth Balanced Regional Growth ,[object Object],[object Object],Hyderabad Chennai Pune Jaipur Chandigarh Lucknow Kolkata Bhubaneswar Ludhiana Ahmedabad Baroda Managalore Coimbatore Cochin Trivandrum Nagpur Indore Nasik Vishakhapatnam Mysore Hubli Manipal Guwahati Vijayawada Mohali Trichy Madurai Tirunelveli
Indirect Economic Impact: Balanced Regional Growth  (…contd.) A Case Study of Regional Balancing: Bhubaneswar IT/ITES sector growth ,[object Object],Impact of IT/ITES sector growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indirect Economic Impact: Balanced Regional Growth  (…contd.) Impact of IT/ITES sector growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indirect Economic Impact: Balanced Regional Growth  (…contd.) Entry of IT/ITES Companies into a region Socio-Economic  Impact on the region Government initiatives to attract Companies in other regions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basic level of infrastructure and talent pool exists in smaller cities where companies expand Further development takes place as a result of, and to support, IT/ITES growth Inspiration for other cities to emulate the success, leading to large scale regional development Impact of Entry of IT Companies into Tier II/III Cities
Diversity at the Workplace Diverse qualifications ,[object Object],[object Object],Women ,[object Object],[object Object],Youth ,[object Object],[object Object],Out-of-Mainstream ,[object Object],Small City/Town Persons ,[object Object],[object Object],[object Object],[object Object],Differently abled ,[object Object]
Human Resource Development ,[object Object],[object Object],[object Object],Fast growing industry -grappling with availability and quality of talent issues Industry’s initiatives to address issue Development of overall talent pool in the country Enhancing skill levels of  employees in the organisation Stimulating and employee friendly work environment The IT/ITES sector has not only come forward by making investments in training their own employees but has gone beyond and collaborated with Government and private institutions to enhance the capabilities and skills of the talent pool in general
Human Resource Development  (…contd.) Development of overall talent pool in the country ,[object Object],[object Object],[object Object],[object Object],[object Object],Stimulating Work Environment ,[object Object],[object Object],[object Object],Skill Enhancement in the Organisation ,[object Object],[object Object],[object Object],[object Object]
Socially Relevant Products and Services ,[object Object],[object Object],[object Object],[object Object],Industry has been responsible for developing products and services which have had an impact on lives of disadvantaged sections of society Education Employability& Entrepreneurship Health Bridging the digital divide Computer based literacy programmes of  TCS , which aims to enable illiterate people develop reading skills in 40 hours as against 200 hours required traditionally ; have helped over 90,000 people across 1,400 centres in select states Patni Computer Services  is improving access to quality health care services in semi-urban and rural areas through its teleconsultation system, which has benefited about 100 people till date at Jalna, a town 250 kms from Pune The Fisher Friend BREW application developed by  Qualcomm,  enables fishing community to earn their living in a safe and proactive manner by providing access to market prices, weather updates and emergency information in local language  The  NASSCOM  Knowledge network, aimed at creating an enabling environment for underserved communities by facilitating access to information and services, has created a national grid of 140 knowledge centres across 12 states and 75 districts in India
Socially Relevant Community Initiatives ,[object Object],IT/ITES Companies have undertaken various community based programmes for sustainable development especially focusing on marginalised sections of society Prevalence Organisational Set Up Channels of contribution ,[object Object],[object Object]
Socially Relevant Initiatives – Focus sectors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus sectors for socially relevant initiatives are Education, Health and Environment - initiatives are aimed at addressing critical issues plaguing various sectors in India and corresponding with the MDG goals  Education Health Environment ,[object Object],Others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Socially Relevant Community Initiatives - Education Education ,[object Object],[object Object],[object Object],Primary Education ,[object Object],[object Object],[object Object],Higher Education ,[object Object],IT Training ,[object Object],Infrastructure ,[object Object],Others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Socially Relevant Community Initiatives – Primary Education Wipro’s  ‘Applying Thought in School’ project with its 3 components of  Training programs, Whole School Transformation and holistic intervention in Govt. schools reaches out to around  500,000 children and 9,698 teachers in 1,065 schools
Socially Relevant Community Initiatives – Higher Education/ IT Training Microsoft’s  Unlimited Potential (UP) program has been a landmark initiative to bridge the gap in IT skills across rural India, particularly amongst the disadvantaged and women ; focuses on empowering women and rural community through ICT and enabling them to explore sustainable livelihood options ;  targets to directly train over 2,20,000 individuals by 2010 through more than 2,000 Community Technology Learning Centres across 17 States and UTs
Socially Relevant Community Initiatives – Others IBM’s  Reinventing Education aims to improve the quality of teaching using innovative technology solutions ; based on the understanding that an important component of student’s learning is the teacher’s preparation and professional development ;  targeted at training 180 teachers from 40 schools  in Chennai and Hyderabad in 2007, which would benefit  7,000 students
Socially Relevant Initiatives - Health Health ,[object Object],[object Object],Infrastructure ,[object Object],[object Object],[object Object],Technology Support ,[object Object],[object Object],Others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Socially Relevant Community Initiatives – Technology Support EMRI, a non-profit entity promoted by  Satyam Computer Services,  provides service for medical emergencies through its network of ambulances fitted with advanced life support system ; the call centre, accessed by toll-free 108 number in Andhra Pradesh, receives 13,000 calls a day ;  has helped save over 20,000 lives and responded to 500,000 emergencies with 502 ambulances
Socially Relevant Initiatives - Environment Environment ,[object Object],[object Object],Resource conservation and supply chain practices ,[object Object],[object Object],[object Object],Awareness creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Others ,[object Object],[object Object],[object Object],[object Object]
Other Community Initiatives – Rural Development/Livelihood Rural Development/Livelihood ,[object Object],[object Object],Byrraju Foundation’s  GramIT, a rural BPO initiative aims to create employment opportunities and stem migration to urban areas of the rural youth by honing their computer and English skills ; 3 centres in Andhra Pradesh have  imparted more than 150,000 person-hours of training session and produced over 500,000 person-hours of world class service delivery  ; clients include multi-billion dollar publishing firm based in UK, India’s largest GSM mobile service operator, largest pre-hospital care provider of Andhra Pradesh
Contribution of NASSCOM Foundation NASSCOM Foundation ,[object Object],[object Object]
Challenges faced Involvement of small companies low ,[object Object],While the contribution of the sector to India’s economy and society is well established, as the industry grows in stature and size, it is expected to play a larger role ; NASSCOM Foundation is best placed to address some of the key challenges faced by IT/ITES industry in fulfilling this bigger role ,[object Object],[object Object],[object Object],Stand alone initiatives Limited geographical reach Measuring of outcomes largely absent
Way Forward Handholding for smaller companies ,[object Object],As a relatively young organisation, NF has taken significant strides to fulfill its stated role ; to help promote practice of socially relevant initiatives among IT/ITES companies, some future focus areas of NF Knowledge dissemination ,[object Object],Sector identification ,[object Object],Award/ recognition system ,[object Object],NGO Capacity Building ,[object Object]
Conclusion Excerpt from keynote address made by Nobel Laureate Dr. Amartya Sen at the NASSCOM India Leadership summit 2007 “ It (ITsector) makes enormous contributions: it generates significant incomes for many Indians; it has encouraged attention to technical excellence as a general requirement across the board; it has established exacting standards of economic success in the country; it has encouraged many bright students to go technical rather than merely contemplative; and it has inspired Indian industrialists to face the world economy as a potentially big participant, not a tiny little bit-player.   …  it can do even more, indeed in some ways, much more. This is partly because the reach of information is so wide and all-inclusive, but also because the prosperity and commanding stature of the IT leaders and activists give them voice, power and ability to help the direction of Indian economic and social development.”
Thank You

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Indian IT/ITES Industry Impacts Economy

  • 1. Indian IT/ITES Industry: Impacting Economy and Society 2007-08 15 th February 2008
  • 2. Objective To carry out an analysis of the overall direct and indirect contribution of IT/ITES industry to the Economy and Society
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  • 5. Deloitte Framework for Analysis (…contd.) Progressive influence from direct stakeholders to external stakeholders Moving from ‘for-profit’ to ‘not-for-profit’ activities Focus of companies from immediate concerns areas to community initiatives
  • 6. Deloitte Framework for Analysis (…contd.) National GDP share Forex earning Employment generation Direct economic impact
  • 7. Deloitte Framework for Analysis (…contd.) National GDP share Forex earning Employment generation Spurring growth of first generation entrepreneurs Driving growth of other sectors Indirect employment generation Boosting India’s image in global markets Front runner in good corporate governance Direct economic impact Improving product/ service quality Indirect impact on Economic Scenario Balanced Regional Growth Fuelling growth of PE/VC funding activity
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  • 25. Socially Relevant Community Initiatives – Primary Education Wipro’s ‘Applying Thought in School’ project with its 3 components of Training programs, Whole School Transformation and holistic intervention in Govt. schools reaches out to around 500,000 children and 9,698 teachers in 1,065 schools
  • 26. Socially Relevant Community Initiatives – Higher Education/ IT Training Microsoft’s Unlimited Potential (UP) program has been a landmark initiative to bridge the gap in IT skills across rural India, particularly amongst the disadvantaged and women ; focuses on empowering women and rural community through ICT and enabling them to explore sustainable livelihood options ; targets to directly train over 2,20,000 individuals by 2010 through more than 2,000 Community Technology Learning Centres across 17 States and UTs
  • 27. Socially Relevant Community Initiatives – Others IBM’s Reinventing Education aims to improve the quality of teaching using innovative technology solutions ; based on the understanding that an important component of student’s learning is the teacher’s preparation and professional development ; targeted at training 180 teachers from 40 schools in Chennai and Hyderabad in 2007, which would benefit 7,000 students
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  • 29. Socially Relevant Community Initiatives – Technology Support EMRI, a non-profit entity promoted by Satyam Computer Services, provides service for medical emergencies through its network of ambulances fitted with advanced life support system ; the call centre, accessed by toll-free 108 number in Andhra Pradesh, receives 13,000 calls a day ; has helped save over 20,000 lives and responded to 500,000 emergencies with 502 ambulances
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  • 35. Conclusion Excerpt from keynote address made by Nobel Laureate Dr. Amartya Sen at the NASSCOM India Leadership summit 2007 “ It (ITsector) makes enormous contributions: it generates significant incomes for many Indians; it has encouraged attention to technical excellence as a general requirement across the board; it has established exacting standards of economic success in the country; it has encouraged many bright students to go technical rather than merely contemplative; and it has inspired Indian industrialists to face the world economy as a potentially big participant, not a tiny little bit-player.  … it can do even more, indeed in some ways, much more. This is partly because the reach of information is so wide and all-inclusive, but also because the prosperity and commanding stature of the IT leaders and activists give them voice, power and ability to help the direction of Indian economic and social development.”