Internet Marketing Paul Sage Northamptonshire Tourism Forum October 2009

The Internet Website SEO PPC Social Media Facebook Linked In Blogs Twitter

It can be complicated:How Search Engines Rank Pages Note: not all of these elements carry an equal weighting e.g. inbound links carry greater importance © IRUN Solutions Ltd, 2008

Ultimately it’s about… …making the phones ring Lead generation & conversion Retention & relationship building

Recent Research ,[object Object]

9 out of 10 are more likely to choose a local supplier who uses a business email address as opposed to a personal one.

95% of consumers check a business' website before deciding to buy from a particular supplier.FSB Magazine April/May 2008

The biggest challengeBeing heard, getting noticed and remembered… What makes you special? “Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?”

Consider this… ,[object Object]

98% of UK businesses do not have any form of CRM system or regular customer communications.,[object Object]

A company without a website A Credibility Problem You are not getting found… You may not care… But what is happening to your competition, more business, higher prices, pick and choose work…? What question does it raise in the prospects head? ,[object Object]

Have they got something to hide?

Are they really backwards and disorganised?Why should I waste time talking to them when I can find lots of information about a number of perfectly qualified companies who claim to be able to solve my problem?

A company with a bad website A Credibility Problem This is worse than not being found. Now you are putting prospective customers off and would probably be best advised shutting your website down completely. Or just hoping no-one finds it? What question does it raise in the prospects head? ,[object Object]

A company with an OK credible website A Conversion Problem This company will get more business than its pauper cousins with any prospect using the internet to do research, if they find the site…The only problem is what happens if the prospect lands on a ‘GOOD’ website? What impression does this give a prospect? ,[object Object]

They look reasonably professional?

I have no reason to think they have no substance?

They seem organised?Probably OK to do business with, but nothing really grabbed my attention so I will click away to look at a few more potential suppliers and continue my search

A company with a ‘good’ website New Business Generation A good website will be found and hit all the right buttons with prospects… The message will be clear, lots of up to date information, testimonials and case studies and above all quick and easy ways for the prospect to make contact What impression does this give a prospect? ,[object Object]

They have helped lots of people with problems like mine?

They appear to be very solid and dependable?

They are providing all the information I need and more besides?

They seem organised and bang up to date?Great! It looks like my problem has been solved, this company seems perfect, I have filled in their contact form and now await their telephone call

Investment not cost ,[object Object]

Total business process integration?Our solutions have to be based on the clients needs now, and into the future.

Estimated 10% of UK Businesses invest in business development Estimated 10% of UK Businesses have an online brochure Estimated 30% of UK Businesses look like a tramp Estimated 50% of UK Businesses are totally invisible UK Plc – 4.3 million businesses

95% of consumers check a business' website before deciding to buy from a particular supplier.,[object Object]

Link through to digital brochure

Professionally presented email ‘sales letter’

Data immediately into Contact Management system

Maintained communicationsAsked for the order?…

Social networking How to Revolutionise Your Marketing Communication

Challenges How do you make money out of it? We don’t have the time We have real work to do Just the latest fad we should focus on…

January 2009 375 BLIP.fm 5 new released each week

May 2009 3000 BLIP.fm Unknown release rate

Internet Marketing Paul Sage Northamptonshire Tourism Forum October 2009

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