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Evolution: It's a process
1. Evolution: It’s a process
Christine Connors
Among other things: librarian, information scientist, semantic web advocate and
Global Director, Semantic Technology Solutions, Dow Jones & Company
Web 3.0, New York, NY, May 20th, 2009
2. What is the Semantic Web?
✤ A universal medium for exchanging information that can be processed
electronically and still have meaning and relevance
✤ It provides a common, standardized framework that allows data to be
shared and reused across applications, enterprises, and community
boundaries.
Why do we care about it for our solutions?
✤ We need to provide import and export support for the Semantic Web to
enable easier data exchange
✤ Greater interoperability means better standardization and integration into
Web based applications – more customers can use it!
3. Challenges of the Semantic Web
✤ Overcoming prior organizational “bad experiences” with integration,
MDM, KM, metadata, taxonomies and related projects
✤ What vs. How
✤ Identify and prioritize solutions
✤ Do the heavy lifting to reduce complexity for our users
✤ Usability & interaction design
✤ Determining ROI/ROE
✤ Trust & Security
✤ Determining market strategy
3
4. The Myths of the Semantic Web
✤ There will be a handful of “killer apps” to replace Web2.0 giants
✤ The current web will be replaced by the semantic web
✤ Everything will have to be tagged
✤ It will be expensive to migrate everything
✤ We will experience instant gratification
✤ It’s hard to get started
4
6. Astrolabes
Man, machine, and data
http://astrolabes.org/mariner.htm http://en.wikipedia.org/wiki/Mariner's_astrolabe
7. BBC MusicBeta
Data from users of MusicBrainz and Wikipedia, with BBC editorial oversight.
http://www.bbc.co.uk/music/
8. Text
Predicate
Subject Object
Two views of the semantic web
Machine learning, natural language processing, artificial intelligence and linked data
Images from Wikipedia
9. Editorial Content
Interfaces Monitoring
& Alerting
Information Providers
Data
Data Capture Normalizer
Normalization Coding
Quality
Distribution
Capture Control
Manual
Coding
Entity Rules-based Expansion/ Queue
Categorizer
Extraction Coding Validation
Dow Jones Intelligent Indexing
Metadata
Management Manual Coding
Software Interface
Hybrid Solution
Humans build the architecture-hardware, software AND data; machines process efficiently
www.factiva.com
15. The Continuum
Thesaurus
Ambiguity Control
Folksonomy Synonym Ring Synonym Control
Hierarchical Relationships
Personalized Labels Synonym Associative Relationships
Control Scope Note
(Equivalency) (BT, NT, RT, USE, SeeAlso)
Less Complexity More
Taxonomy Ontology
List Ambiguity Control Ambiguity Control
Ambiguity Synonym Control Synonym Control
Control Hierarchical Relationships Hierarchical Relationships
(BT, NT) Associative Relationships
Classes
Properties
Localization
Annotation
Reasoning
“NOT”
See NISO Z39.19-2005
16. The Continuum
We are building more complex and powerful data architectures; all types are available
for use on the semantic web
17. Ontology
Thesaurus
Taxonomy
Power
Synonym Ring
List
Folksonomy
Complexity
The Continuum
We are building more complex and powerful data architectures; all types are available
for use on the semantic web
21. Andorra
Austria
Belgium
Denmark
Finland
France
Germany
Name:
Hungary
Address:
Ireland
City:
Italy
State/Province:
Liechtenstein
Country:
Monaco
Zip/Postal Code:
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
22. Andorra
Austria
Belgium
Denmark
Finland
France
Germany
Name:
Hungary
Address:
Ireland
City:
Italy Precision
State/Province:
Liechtenstein
Country:
Monaco
Zip/Postal Code:
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
26. Europe
NT
...
United Kingdom
NT
England
Scotland
Wales
Northern Ireland
See http://www.nlsearch.com/rssearch.php
27. Europe
NT
...
United Kingdom
Advanced Search NT
England
Scotland
Wales
Northern Ireland
See http://www.nlsearch.com/rssearch.php
28. Europe
NT Better
... Recall
United Kingdom
Advanced Search NT
England
Scotland Better
Wales Precision
Northern Ireland
See http://www.nlsearch.com/rssearch.php
29. Europe
NT
...
United Kingdom
NT
England
Scotland
Wales
Northern Ireland
See www.endeca.com or www.newssift.com
30. Europe England
NT BT
... Britain
United Kingdom Great Britain
NT United Kingdom
England BT
Scotland European Union
Wales Group of Eight
Northern Ireland United Nations Security Council
NATO
See www.endeca.com or www.newssift.com
31. Europe England
NT BT
... Britain
United Kingdom Great Britain
NT United Kingdom
England BT
Scotland European Union
Wales Group of Eight
Northern Ireland United Nations Security Council
NATO
Faceted or Parametric Search; Guided Navigation
See www.endeca.com or www.newssift.com
32. Europe
NT
United Kingdom
Scope Note Situated in north-west Europe,
the island nation was formed January 1, 1801.
Use For UK
Use For United Kingdom of
Great Britain and Northern Ireland
See Also Great Britain
See Also Britain
See Also British Isles
NT
England
Scotland
Wales
Northern Ireland
33. Europe
NT
United Kingdom
Scope Note Situated in north-west Europe,
the island nation was formed January 1, 1801.
Categorization
Use For UK
Classification
Use For United Kingdom of
Search
Great Britain and Northern Ireland
Advanced Search
See Also Great Britain
Rules-based Coding
See Also Britain
See Also British Isles
*Precision ? Recall ?
NT
England
Scotland
Wales
Northern Ireland
34.
35.
36.
37. Region 1 Region 2
100 70
75 52.5
50 35
25 17.5
0 0
2007 2008 2009 2010
38. NT
England
Britain BT
NT
NT BT
BT Wales
Great
Britain NT
NT
BT Scotland
BT
United NT Northern
Kingdom BT Ireland
39. NT
England
Britain BT
God and my right
NT
NT BT
BT Wales
motto Great
Britain NT
NT
BT Scotland
BT
flag
United NT Northern
God Save the Queen Kingdom BT Ireland
anthem
official
English language
capital
currency
legislature London
pound sterling
Parliament
50. Semantic Web Layer Cake
Key components; time left to influence - publish your use cases
http://www.w3.org/2007/03/layercake.png
33
51. Capabilities
✤ Business development - market analysis, use cases
✤ Technical development - servers, apps, web
✤ Information architects
✤ Information scientists - define, organize, link
✤ User interface and interaction designers - user studies, structural
design
53. Metadata Management:
A commitment to process
Assess Design Build Maintain
Business Goals Audience Entity Extraction Continuous Work-
Segmentation & (machine and/or in-progress
Content Definition human)
Engage end-users
IT Facet Analysis Content Tagging (query log
Rules (machine analysis, focus
Metadata Schema Information and/or human) groups,
Architecture folksonomy)
Taxonomy Controlled
Editorial Vocabulary or Governance
Standards & Best Guidelines & Knowledge Base Process
Practices Workflow Construction &
Mapping
Users
54. Why do we care? Business
Perspective
✤ Embed ability to manipulate data rather than expend effort scraping it back out
✤ Re-purpose data rather than re-create it
✤ Improve product development with a global business vocabulary that feeds right
into downstream applications such as portals, reporting programs and CRMs
✤ Improved findability
✤ Improve analytical capabilities
✤ Increase online revenue and improve your customers’ online experience by cross-
referencing industry classification codes and brand names
✤ Compliance
✤ Increase delivery channels for data and services
36
55. Information Overload
Relevancy Overload
What’s important to me
right now
Getting Past Relevancy Overload
The more precise the concept’s URI, the more precise the results
When you markup your data semantically, you and anyone else can use that data to their best advantage. Unanticipated uses by unanticipated users. Enable your MacGyvers as Anthony Bradley of Gartner encouraged attendees at last Septembers Web Innovation Summit.
Semantic Web is the internet’s equivalent of the Green Building movement: reduce, recycle, reuse. (Re-use, re-mix, = Mashup)
The “semantic web” is not the answer - it is a potential solution for existing business problems. Consider a semantic solution just as you would consider any other solution.
We are not looking for a Google killer; there is a difference between documents on the web and data on the web. Google is a leader in providing access to documents and will likely remain so for some time. They will not be replaced, but there is opportunity for a “Google for data” to emerge. The user goals are different, and so the inputs and methods of analysis and retrieval will be different.
The semantic web will co-exist with the current web; per TimBLs blog, there will be markets for both raw data and mashed up data
Tagging everything does not scale. Everything old is new again – entity extraction and Natural Language processing tools will (are having) a renaissance. There are critical technical and editorial choices to make when employing those tools, but no, everything does NOT need to be tagged.
$$$ - not really. Franz recently revealed they had converted 10B triples using Amazon’s EC2 service for just 2 days for only $192. Many semantic web technologies are being built by people passionate about their work, and they are making it open source. Enterprise level applications will want the security and stability of tested, supported systems that require investment – as well as the smart consultants to go along with it – but you can GET STARTED with open source tools while you make your case.
It’s not hard to get started, and now we’re going to show you some simple things you can do. The best and most consistent advice I’ve received since becoming interested in the semantic web is this: take baby steps. Solve one discrete problem at a time. Don’t try to read the OWL spec and jump in with an OWL Full representation of your knowledge domain – you’ll drive yourself crazy. Work the model of your domain in small chunks, learn about how to make things disjoint when you have a need for it. Learn about domains and ranges when they come up. Don’t worry about first and second order logic until you’ve advanced to the point where it INTERESTS you and you NEED it.
As I was thinking about how to begin this presentation, I mused over some ideas at home. It is human nature to reuse, to mash-up data. In early childhood we use the same tune to carry the lyrics for Baa, Baa Black Sheep, Twinkle Twinkle Little Star and the ABC song. Authors and playwrights are inspired by earlier myths - Shakespeare may have been inspired by Pyramus and Thisbe or a handful of other stories when he wrote Romeo & Juliet. West Side Story is another adaptation. Baz Luhrman, the film director, took a stab at it with Leonardo DiCaprio as Romeo, and then went on to produce Moulin Rouge, one of the most ambitious mashups of songs and stories seen in the film industry of late, combining snippets and full songs from David Bowie, Bono, Madonna, Elton John, Fatboy Slim, Rufus Wainwright, Labelle, Nirvana, Nat King Cole and many many more.
http://www.scifi.com/battlestar/includes/untranscript.pdf
The United Nations
Department of Public Information
And
SCI FI Channel
Present
“Battlestar Galactica: A Retrospective”
March 17, 2009
KIYOTAKA AKASAKA:To quote
Isaac Asimov, famous science fiction author, science
fiction writes foresee -- science fiction writers
foresee the inevitable.
The essential function of the device was to measure angles. Thus the instrument featured a ring graduated in degrees. In order to use the astrolabe, the navigator would hold the instrument by the ring at the top. This caused the instrument to remain in a vertical plane. He would align the plane of the astrolabe to the direction of the object of interest. The alidade was aligned to point at the object and the altitude was read off the outer degree scale.
It was not possible to determine longitude at sea in the early days of transoceanic navigation, but it was quite easy to determine latitude. To go to a place of known latitude, the ship was sailed to that latitude and then sailed east or west along the latitude line until the place was reached. To find the latitude of the ship at sea, the noon altitude of the Sun was measured during the day or the altitude of a star of known declination was measured when it was on the meridian (due north or south) at night. The Sun's or star's declination for the date was looked up in an almanac. The latitude is then 90° - measured altitude + declination .
Data from MusicBrainz and Wikipedia are combined - with a bit of editorial oversight - with playlists and story data from BBC properties
There is a computationally complex view of the web that involves Boolean logic, Bayesian algorithms, syntax, pattern recognition, neural networks and more. There is another view that is concerned about meaning, categorization, classification and relationships. This view tends to require more human power. Neither is particularly practical – one requires heavy-duty processing and lots of monitoring. The other requires a great deal of handcrafting and maintaining. Using the best of each world will get you further in the long run. There are brilliant minds working in the artificial intelligence space, and we make great use of those tools in our own processing platform, but that’s not what we’re going to focus on today.
Today, we’ll be talking about a web of data – linked data; the vision promoted by the world wide web consortium. The semantic web is NOT a new web, in fact the specifications are on average a decade old. It is an open framework designed to allow data to be shared by as many people, organizations and applications as is desired.
Right now the majority of the data on the web is locked up in applications and markup languages that jumble the format, the style, delivery mechanism and the content all together. The semantic web is a group of standards that provide the common format for describing data so that data from different sources can easily be combined and integrated rather than siloed.
http://en.wikipedia.org/wiki/File:Artificial_neural_network.svg
http://en.wikipedia.org/wiki/File:Xbarst1.jpg
http://en.wikipedia.org/wiki/Naive_Bayes_classifier
i am editorial side not programming; semweb is about data; NLP etc have come a long way during web2 and will continue to be refined; XML - extensible, not interoperable -- not enough; grammar not meaning
So, what powers the Dow Jones metadata platform? Human crafted taxonomies and ontologies, built using COTS software. Nothing new really, it’s another technique with a long tradition behind it.
This is the card catalog room at the Sterling Memorial Library, Yale.
Metadata goes back quite far, actually. In the British Museum are girginakku, Mesopotamian library boxes that have clay tablet labels on them - metadata. Go see David’s picture at http://www.flickr.com/photos/70494923@N00/2650269503/in/photostream/
SO what are taxonomies, ontologies etc? Let’s talk about it.
A list can be a pick list, an index, an authority file
Ambiguity Control
Christine Connors vs. Christine Conners :(
List of food
We recently had a long holiday weekend, usually highlighted by barbecues, so let’s start with a list of food: hot dogs, hamburgers, buns, mustard, mayo, ketchup, onions, pickles, chips, salad, cookies, etc etc
-----------
A synonym ring is what we think Roget’s Thesaurus is.
Synonym Control (Equivalence Relationships)
Ketchup or Catsup
----------
Hierarchical Relationships
Is A, Part of type relationships
Where would you put the poor tomato?
Tomato - vegetable? Fruit? Both? It’s part of ketchup, should it be linked to ketchup under condiments?
Mono-hierarchical vs. poly-hierarchical
------------
Associative Relationships - See Also
Salt and Pepper - Spice? Condiment? Or would it be helpful to tell the user who is looking at Spices to also review Condiments? (or, do it for them -- Steve Krug’s Don’t Make Me Thnk)
See NISO Z39.19-2005
BT = Broader Term
NT = Narrower Term
RT = Related Term (“See also”)
SN = Scope Note
UF = Used For
USE = “See” (Refers reader from variant term to vocabulary term.)
------------
Get to define your own relationship types!
Localization
Annotation
Reasoning
“NOT”
Ontology 101 by Natalya Foy and Deb McGuinnes
Semantic Web for the Workind Ontologist by Dean Allemang and James Hendler
----------------------------
There is NO ONE RIGHT WAY to build any of these. They are an ART and a SCIENCE. The IA, UX, UI, etc - all human-computer interaction models for your system are important inputs to the design.
How many of you shop for groceries? How many of you just go and walk up and down every aisle and grab what you like or think you need? How many of you just make a list as things run out, and then have to stop at the end of every aisle to look if there’s anything you need? How many of you have a list, organized according to your store’s layout?
A list can be a pick list, an index, an authority file
Ambiguity Control
Christine Connors vs. Christine Conners :(
List of food
We recently had a long holiday weekend, usually highlighted by barbecues, so let’s start with a list of food: hot dogs, hamburgers, buns, mustard, mayo, ketchup, onions, pickles, chips, salad, cookies, etc etc
-----------
A synonym ring is what we think Roget’s Thesaurus is.
Synonym Control (Equivalence Relationships)
Ketchup or Catsup
----------
Hierarchical Relationships
Is A, Part of type relationships
Where would you put the poor tomato?
Tomato - vegetable? Fruit? Both? It’s part of ketchup, should it be linked to ketchup under condiments?
Mono-hierarchical vs. poly-hierarchical
------------
Associative Relationships - See Also
Salt and Pepper - Spice? Condiment? Or would it be helpful to tell the user who is looking at Spices to also review Condiments? (or, do it for them -- Steve Krug’s Don’t Make Me Thnk)
See NISO Z39.19-2005
BT = Broader Term
NT = Narrower Term
RT = Related Term (“See also”)
SN = Scope Note
UF = Used For
USE = “See” (Refers reader from variant term to vocabulary term.)
------------
Get to define your own relationship types!
Localization
Annotation
Reasoning
“NOT”
Ontology 101 by Natalya Foy and Deb McGuinnes
Semantic Web for the Workind Ontologist by Dean Allemang and James Hendler
----------------------------
There is NO ONE RIGHT WAY to build any of these. They are an ART and a SCIENCE. The IA, UX, UI, etc - all human-computer interaction models for your system are important inputs to the design.
How many of you shop for groceries? How many of you just go and walk up and down every aisle and grab what you like or think you need? How many of you just make a list as things run out, and then have to stop at the end of every aisle to look if there’s anything you need? How many of you have a list, organized according to your store’s layout?
A list can be a pick list, an index, an authority file
Ambiguity Control
Christine Connors vs. Christine Conners :(
List of food
We recently had a long holiday weekend, usually highlighted by barbecues, so let’s start with a list of food: hot dogs, hamburgers, buns, mustard, mayo, ketchup, onions, pickles, chips, salad, cookies, etc etc
-----------
A synonym ring is what we think Roget’s Thesaurus is.
Synonym Control (Equivalence Relationships)
Ketchup or Catsup
----------
Hierarchical Relationships
Is A, Part of type relationships
Where would you put the poor tomato?
Tomato - vegetable? Fruit? Both? It’s part of ketchup, should it be linked to ketchup under condiments?
Mono-hierarchical vs. poly-hierarchical
------------
Associative Relationships - See Also
Salt and Pepper - Spice? Condiment? Or would it be helpful to tell the user who is looking at Spices to also review Condiments? (or, do it for them -- Steve Krug’s Don’t Make Me Thnk)
See NISO Z39.19-2005
BT = Broader Term
NT = Narrower Term
RT = Related Term (“See also”)
SN = Scope Note
UF = Used For
USE = “See” (Refers reader from variant term to vocabulary term.)
------------
Get to define your own relationship types!
Localization
Annotation
Reasoning
“NOT”
Ontology 101 by Natalya Foy and Deb McGuinnes
Semantic Web for the Workind Ontologist by Dean Allemang and James Hendler
----------------------------
There is NO ONE RIGHT WAY to build any of these. They are an ART and a SCIENCE. The IA, UX, UI, etc - all human-computer interaction models for your system are important inputs to the design.
How many of you shop for groceries? How many of you just go and walk up and down every aisle and grab what you like or think you need? How many of you just make a list as things run out, and then have to stop at the end of every aisle to look if there’s anything you need? How many of you have a list, organized according to your store’s layout?
A list can be a pick list, an index, an authority file
Ambiguity Control
Christine Connors vs. Christine Conners :(
List of food
We recently had a long holiday weekend, usually highlighted by barbecues, so let’s start with a list of food: hot dogs, hamburgers, buns, mustard, mayo, ketchup, onions, pickles, chips, salad, cookies, etc etc
-----------
A synonym ring is what we think Roget’s Thesaurus is.
Synonym Control (Equivalence Relationships)
Ketchup or Catsup
----------
Hierarchical Relationships
Is A, Part of type relationships
Where would you put the poor tomato?
Tomato - vegetable? Fruit? Both? It’s part of ketchup, should it be linked to ketchup under condiments?
Mono-hierarchical vs. poly-hierarchical
------------
Associative Relationships - See Also
Salt and Pepper - Spice? Condiment? Or would it be helpful to tell the user who is looking at Spices to also review Condiments? (or, do it for them -- Steve Krug’s Don’t Make Me Thnk)
See NISO Z39.19-2005
BT = Broader Term
NT = Narrower Term
RT = Related Term (“See also”)
SN = Scope Note
UF = Used For
USE = “See” (Refers reader from variant term to vocabulary term.)
------------
Get to define your own relationship types!
Localization
Annotation
Reasoning
“NOT”
Ontology 101 by Natalya Foy and Deb McGuinnes
Semantic Web for the Workind Ontologist by Dean Allemang and James Hendler
----------------------------
There is NO ONE RIGHT WAY to build any of these. They are an ART and a SCIENCE. The IA, UX, UI, etc - all human-computer interaction models for your system are important inputs to the design.
How many of you shop for groceries? How many of you just go and walk up and down every aisle and grab what you like or think you need? How many of you just make a list as things run out, and then have to stop at the end of every aisle to look if there’s anything you need? How many of you have a list, organized according to your store’s layout?
A list can be a pick list, an index, an authority file
Ambiguity Control
Christine Connors vs. Christine Conners :(
List of food
We recently had a long holiday weekend, usually highlighted by barbecues, so let’s start with a list of food: hot dogs, hamburgers, buns, mustard, mayo, ketchup, onions, pickles, chips, salad, cookies, etc etc
-----------
A synonym ring is what we think Roget’s Thesaurus is.
Synonym Control (Equivalence Relationships)
Ketchup or Catsup
----------
Hierarchical Relationships
Is A, Part of type relationships
Where would you put the poor tomato?
Tomato - vegetable? Fruit? Both? It’s part of ketchup, should it be linked to ketchup under condiments?
Mono-hierarchical vs. poly-hierarchical
------------
Associative Relationships - See Also
Salt and Pepper - Spice? Condiment? Or would it be helpful to tell the user who is looking at Spices to also review Condiments? (or, do it for them -- Steve Krug’s Don’t Make Me Thnk)
See NISO Z39.19-2005
BT = Broader Term
NT = Narrower Term
RT = Related Term (“See also”)
SN = Scope Note
UF = Used For
USE = “See” (Refers reader from variant term to vocabulary term.)
------------
Get to define your own relationship types!
Localization
Annotation
Reasoning
“NOT”
Ontology 101 by Natalya Foy and Deb McGuinnes
Semantic Web for the Workind Ontologist by Dean Allemang and James Hendler
----------------------------
There is NO ONE RIGHT WAY to build any of these. They are an ART and a SCIENCE. The IA, UX, UI, etc - all human-computer interaction models for your system are important inputs to the design.
How many of you shop for groceries? How many of you just go and walk up and down every aisle and grab what you like or think you need? How many of you just make a list as things run out, and then have to stop at the end of every aisle to look if there’s anything you need? How many of you have a list, organized according to your store’s layout?
A list can be a pick list, an index, an authority file
Ambiguity Control
Christine Connors vs. Christine Conners :(
List of food
We recently had a long holiday weekend, usually highlighted by barbecues, so let’s start with a list of food: hot dogs, hamburgers, buns, mustard, mayo, ketchup, onions, pickles, chips, salad, cookies, etc etc
-----------
A synonym ring is what we think Roget’s Thesaurus is.
Synonym Control (Equivalence Relationships)
Ketchup or Catsup
----------
Hierarchical Relationships
Is A, Part of type relationships
Where would you put the poor tomato?
Tomato - vegetable? Fruit? Both? It’s part of ketchup, should it be linked to ketchup under condiments?
Mono-hierarchical vs. poly-hierarchical
------------
Associative Relationships - See Also
Salt and Pepper - Spice? Condiment? Or would it be helpful to tell the user who is looking at Spices to also review Condiments? (or, do it for them -- Steve Krug’s Don’t Make Me Thnk)
See NISO Z39.19-2005
BT = Broader Term
NT = Narrower Term
RT = Related Term (“See also”)
SN = Scope Note
UF = Used For
USE = “See” (Refers reader from variant term to vocabulary term.)
------------
Get to define your own relationship types!
Localization
Annotation
Reasoning
“NOT”
Ontology 101 by Natalya Foy and Deb McGuinnes
Semantic Web for the Workind Ontologist by Dean Allemang and James Hendler
----------------------------
There is NO ONE RIGHT WAY to build any of these. They are an ART and a SCIENCE. The IA, UX, UI, etc - all human-computer interaction models for your system are important inputs to the design.
How many of you shop for groceries? How many of you just go and walk up and down every aisle and grab what you like or think you need? How many of you just make a list as things run out, and then have to stop at the end of every aisle to look if there’s anything you need? How many of you have a list, organized according to your store’s layout?
A list can be a pick list, an index, an authority file
Ambiguity Control
Christine Connors vs. Christine Conners :(
List of food
We recently had a long holiday weekend, usually highlighted by barbecues, so let’s start with a list of food: hot dogs, hamburgers, buns, mustard, mayo, ketchup, onions, pickles, chips, salad, cookies, etc etc
-----------
A synonym ring is what we think Roget’s Thesaurus is.
Synonym Control (Equivalence Relationships)
Ketchup or Catsup
----------
Hierarchical Relationships
Is A, Part of type relationships
Where would you put the poor tomato?
Tomato - vegetable? Fruit? Both? It’s part of ketchup, should it be linked to ketchup under condiments?
Mono-hierarchical vs. poly-hierarchical
------------
Associative Relationships - See Also
Salt and Pepper - Spice? Condiment? Or would it be helpful to tell the user who is looking at Spices to also review Condiments? (or, do it for them -- Steve Krug’s Don’t Make Me Thnk)
See NISO Z39.19-2005
BT = Broader Term
NT = Narrower Term
RT = Related Term (“See also”)
SN = Scope Note
UF = Used For
USE = “See” (Refers reader from variant term to vocabulary term.)
------------
Get to define your own relationship types!
Localization
Annotation
Reasoning
“NOT”
Ontology 101 by Natalya Foy and Deb McGuinnes
Semantic Web for the Workind Ontologist by Dean Allemang and James Hendler
----------------------------
There is NO ONE RIGHT WAY to build any of these. They are an ART and a SCIENCE. The IA, UX, UI, etc - all human-computer interaction models for your system are important inputs to the design.
How many of you shop for groceries? How many of you just go and walk up and down every aisle and grab what you like or think you need? How many of you just make a list as things run out, and then have to stop at the end of every aisle to look if there’s anything you need? How many of you have a list, organized according to your store’s layout?
A list can be a pick list, an index, an authority file
Ambiguity Control
Christine Connors vs. Christine Conners :(
List of food
We recently had a long holiday weekend, usually highlighted by barbecues, so let’s start with a list of food: hot dogs, hamburgers, buns, mustard, mayo, ketchup, onions, pickles, chips, salad, cookies, etc etc
-----------
A synonym ring is what we think Roget’s Thesaurus is.
Synonym Control (Equivalence Relationships)
Ketchup or Catsup
----------
Hierarchical Relationships
Is A, Part of type relationships
Where would you put the poor tomato?
Tomato - vegetable? Fruit? Both? It’s part of ketchup, should it be linked to ketchup under condiments?
Mono-hierarchical vs. poly-hierarchical
------------
Associative Relationships - See Also
Salt and Pepper - Spice? Condiment? Or would it be helpful to tell the user who is looking at Spices to also review Condiments? (or, do it for them -- Steve Krug’s Don’t Make Me Thnk)
See NISO Z39.19-2005
BT = Broader Term
NT = Narrower Term
RT = Related Term (“See also”)
SN = Scope Note
UF = Used For
USE = “See” (Refers reader from variant term to vocabulary term.)
------------
Get to define your own relationship types!
Localization
Annotation
Reasoning
“NOT”
Ontology 101 by Natalya Foy and Deb McGuinnes
Semantic Web for the Workind Ontologist by Dean Allemang and James Hendler
----------------------------
There is NO ONE RIGHT WAY to build any of these. They are an ART and a SCIENCE. The IA, UX, UI, etc - all human-computer interaction models for your system are important inputs to the design.
How many of you shop for groceries? How many of you just go and walk up and down every aisle and grab what you like or think you need? How many of you just make a list as things run out, and then have to stop at the end of every aisle to look if there’s anything you need? How many of you have a list, organized according to your store’s layout?
A list can be a pick list, an index, an authority file
Ambiguity Control
Christine Connors vs. Christine Conners :(
List of food
We recently had a long holiday weekend, usually highlighted by barbecues, so let’s start with a list of food: hot dogs, hamburgers, buns, mustard, mayo, ketchup, onions, pickles, chips, salad, cookies, etc etc
-----------
A synonym ring is what we think Roget’s Thesaurus is.
Synonym Control (Equivalence Relationships)
Ketchup or Catsup
----------
Hierarchical Relationships
Is A, Part of type relationships
Where would you put the poor tomato?
Tomato - vegetable? Fruit? Both? It’s part of ketchup, should it be linked to ketchup under condiments?
Mono-hierarchical vs. poly-hierarchical
------------
Associative Relationships - See Also
Salt and Pepper - Spice? Condiment? Or would it be helpful to tell the user who is looking at Spices to also review Condiments? (or, do it for them -- Steve Krug’s Don’t Make Me Thnk)
See NISO Z39.19-2005
BT = Broader Term
NT = Narrower Term
RT = Related Term (“See also”)
SN = Scope Note
UF = Used For
USE = “See” (Refers reader from variant term to vocabulary term.)
------------
Get to define your own relationship types!
Localization
Annotation
Reasoning
“NOT”
Ontology 101 by Natalya Foy and Deb McGuinnes
Semantic Web for the Workind Ontologist by Dean Allemang and James Hendler
----------------------------
There is NO ONE RIGHT WAY to build any of these. They are an ART and a SCIENCE. The IA, UX, UI, etc - all human-computer interaction models for your system are important inputs to the design.
How many of you shop for groceries? How many of you just go and walk up and down every aisle and grab what you like or think you need? How many of you just make a list as things run out, and then have to stop at the end of every aisle to look if there’s anything you need? How many of you have a list, organized according to your store’s layout?
This is like going to the store with no list. There are some staples that everyone needs, but everything is kind of random.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is like going to the store with an unorganized list. Everything on the list can be grouped according to the task, but the list itself could be random or alphabetical.
Typically used in forms.
This is what happens when what you want at the store is in a couple of different places - think about the featured products at the end of the aisles.
This is what happens when what you want at the store is in a couple of different places - think about the featured products at the end of the aisles.
This is what happens when what you want at the store is in a couple of different places - think about the featured products at the end of the aisles.
isA, kindOf, partOf
isA, kindOf, partOf
Enterprise Search, content portals
why do this
findability
reuse
share
but most importantly to NEXT (analyze)
why do this
findability
reuse
share
but most importantly to NEXT (analyze)