CIPR North East presented an insider’s perspective on how two of the region's biggest organisations are approaching digital and social media as part of their communications work? Ross Wigham, Service Manager: communications at Northumberland County Council, and Ralph Charlton, Director of PR at Sage Group plc gave their perspectives on how they are tackling the social media challenge at a special CIPR North East briefing in September 2011. Neither Ross or Ralph pretends to be a ‘social media guru’ but they are both dealing with the opportunities and challenges it brings to their organisations.

1. Social Media Policy @sagegroupplc http://www.youtube.com/user/SageGroupPlc Ralph Charlton September 2011

3. I’m no guru

4. I feel like this at home

5. Business context

6. Policy Boring….. but Important

8. Factors we considered

14. THANK YOU!