Social Media Basics Freshly Squeezed session

•

0 likes•343 views

Chartered Institute of Public Relations

Social Media Basics session ran by Eb Adeyeri of Lewis PR for the CIPR.

Social Media Basics ,[object Object],[object Object]

How to ‘Facebook’ & ‘Tweet’ for a living CIPR – Freshly Squeezed ,[object Object]

born in PR… ,[object Object],[object Object],[object Object],[object Object],[object Object],… grown up online…

[object Object],[object Object],[object Object],[object Object],Agenda

Exactly what is PR? “ Public relations is the discipline which looks after reputation, with the aim of earning understanding, support and influencing opinion and behaviour” - Chartered Institute of Public Relations

Social networks have changed the game...

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Follow the Money = Digital 60% of marketers plan to take money away from traditional marketing and spend it on interactive instead

Most popular social media tools with marketers

Introduction to Social Media ,[object Object],Peter Kim, Forrester Analyst: "Interaction between a company and individual via [digital] delivery channels, intended to share commercial content that will lead to a sale and/or be passed along to others."

Social Media Fundamentals Spread efforts across channels to build momentum Use a model that flows traffic, subscribers, links and influence to a central hub. Use spokes as outposts – or channels of distribution.

Social Media Measurement VIEWS INTERACT CONTRIBUTE TRANSACT Clippings Views Traffic Fans/followers Downloads Unique visitors Uploads Facebook comments Retweets/Shares Sales Online bookings Telephone bookings OUR APPROACH TO MEASUREMENT Identify goals Establish benchmarks Review targets

how do we measure success? ,[object Object],[object Object],[object Object],[object Object]

Executing social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 FIBA World Championships: grow social communities/web traffic 92,000 grew Facebook community by in 4 months

Executing social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],25 th birthday: online engagement/sales 42% campaign has uplifted sales by

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Any questions @EbA Eb Adeyeri Eb ‘Wole’ Adeyeri

What's hot

Ch 15 - Social Media Marketing Planlannof

Marketo - The Definitive Guide to Social Media MarketingAmbachtelijke Marketing

Effectively using social mediaThe Agency Communications Inc.

Measurement Is Not CountingBeth Kanter

Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org

Facebook Topic Data With Sysomos ScoutSysomos

Getting the Most Out of Social MediaHamill Associates Ltd

Socialbakers Proxxima Jan Rezab in Sao PauloJan Rezab

Social media monitoringAssaf Al-Assaf

Beyond likes, fans and followers: The new social measurement | Ben Cathers | ...SoMeT: A New Model for Destination Marketing

5 must see social media trendsLaTanya Williams

New Force Comics Social Media Strategy 2018ButlerJC

PRAU Boot camp - How PR can thrive in a Digital WorldJohn Babirukamu

Social Media AnalyticsRaven Tools

Start 2021 right! Conducting a Social Media Audit in Four Easy Steps Falcon.io

Presentation to Global Hair & Fashion Group MembersCandi Williams

How to monitor your social media presence in 10 minutes a dayiSmart Communications Pte Ltd

How to Run a Social Media Campaign - Digitized Conference PresentationSola Obayan

Social Media Boot Camp for Orgs - Introductionerrbrooks

What's hot (20)

Ch 15 - Social Media Marketing Plan

Marketo - The Definitive Guide to Social Media Marketing

Effectively using social media

Measurement Is Not Counting

Social media benchmarking: Beyond sentiment and share of voice, presented by ...

Facebook Topic Data With Sysomos Scout

Getting the Most Out of Social Media

Socialbakers Proxxima Jan Rezab in Sao Paulo

Social media monitoring

Beyond likes, fans and followers: The new social measurement | Ben Cathers | ...

5 must see social media trends

New Force Comics Social Media Strategy 2018

PRAU Boot camp - How PR can thrive in a Digital World

Social Media Analytics

Start 2021 right! Conducting a Social Media Audit in Four Easy Steps

Presentation to Global Hair & Fashion Group Members

How to monitor your social media presence in 10 minutes a day

How to Run a Social Media Campaign - Digitized Conference Presentation

Social Media Boot Camp for Orgs - Introduction

Viewers also liked

CIPR Social media inside Chartered Institute of Public Relations

CIPR Social Media Conference - Mark Watts-Jones, EverythingEverywhere, Making...Chartered Institute of Public Relations

Gm and organic farmingJeremy Nagel

CIPR Social Media Conference - Paul Hopkins, Thomas Cook, Engaging Customers ...Chartered Institute of Public Relations

Bai giang cnsx socolathanhtung084

10 creative ways to create an impact online - Ben CottonChartered Institute of Public Relations

Viewers also liked (6)

CIPR Social media inside

CIPR Social Media Conference - Mark Watts-Jones, EverythingEverywhere, Making...

Gm and organic farming

CIPR Social Media Conference - Paul Hopkins, Thomas Cook, Engaging Customers ...

Bai giang cnsx socola

10 creative ways to create an impact online - Ben Cotton

Similar to Social Media Basics Freshly Squeezed session

How to Build a Social Media Strategy... And Why!AJ Gerritson

Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn

8 Ways to Grow through Interactive Marketing Katz Marketing Solutions

Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd

How to Use Social Media Effectively for PRshapira marketing

Social Media Best Practices 2014Flightpath Inc

An Overview of Social Media MarketingDigispireAcademy

Demystifying Social Media MeasurementAquent

Develop a Social Media SEO StrategyTopRank Marketing Agency

Understanding Social Media OptimizationBroadway Infotech

Social Media's Transformation in PRJeremy Seow

Leveraging Social Media to Grow your Research BusinessAJ Gerritson

Pa685 m6 ppt_alternatetoddkedwardsPearson

Mediarede Social Media MarketingJibin Michael

Digital public relations and online reputation management presentation cnaCelestine Achi

The Social Value Chain Ytzik Aranov Feb 2010 V2Ytzik Aranov

Social Media StrategySaurabh Uttam

Platforum Logicav3.0Elaine Doherty

Social-Media-Optimization_Marketing-Primer_2016.06_UpdatedFrankie Hodges

Connect with Social MediaMark Evangelista

Similar to Social Media Basics Freshly Squeezed session (20)

How to Build a Social Media Strategy... And Why!

Measurement is Not Counting: Social Media & Return on Investment, presented b...

8 Ways to Grow through Interactive Marketing

Monitoring The Social Media Conversation Vocus Webinar

How to Use Social Media Effectively for PR

Social Media Best Practices 2014

An Overview of Social Media Marketing

Demystifying Social Media Measurement

Develop a Social Media SEO Strategy

Understanding Social Media Optimization

Social Media's Transformation in PR

Leveraging Social Media to Grow your Research Business

Pa685 m6 ppt_alternate

Mediarede Social Media Marketing

Digital public relations and online reputation management presentation cna

The Social Value Chain Ytzik Aranov Feb 2010 V2

Social Media Strategy

Platforum Logicav3.0

Social-Media-Optimization_Marketing-Primer_2016.06_Updated

Connect with Social Media

More from Chartered Institute of Public Relations

AI tools and the impact on public relations practiceChartered Institute of Public Relations

Levelling Up Public RelationsChartered Institute of Public Relations

IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...Chartered Institute of Public Relations

Mental Wellbeing in Public Relations 2022.pdfChartered Institute of Public Relations

CIPR Inside; Line Manager Comms ReportChartered Institute of Public Relations

CIPR State of the Profession 2022Chartered Institute of Public Relations

CIPR Professional Lobbying BookletChartered Institute of Public Relations

Value of Chartership (CIPR and CIM)Chartered Institute of Public Relations

Communicating in a CrisisChartered Institute of Public Relations

CIPR AI and Big Data Readiness ReportChartered Institute of Public Relations

CIPR IOIC Helping Organisations When They Need to Communicate SuicideChartered Institute of Public Relations

CIPR PRCA Workplace Mental Wellbeing Audit 2021Chartered Institute of Public Relations

CIPR PR in a PandemicChartered Institute of Public Relations

CIPR Annual Report 2020Chartered Institute of Public Relations

Wikipedia Best Practice Guidance For Public Relations Professionals - version...Chartered Institute of Public Relations

CIPR - Comms Pro to CEOChartered Institute of Public Relations

CIPR - Brexit a practical guideChartered Institute of Public Relations

CIPR Annual Report 2019Chartered Institute of Public Relations

CIPR AI in PR ethics guideChartered Institute of Public Relations

CIPR State of the Profession 2020Chartered Institute of Public Relations

More from Chartered Institute of Public Relations (20)

AI tools and the impact on public relations practice

Levelling Up Public Relations

IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...

Mental Wellbeing in Public Relations 2022.pdf

CIPR Inside; Line Manager Comms Report

CIPR State of the Profession 2022

CIPR Professional Lobbying Booklet

Value of Chartership (CIPR and CIM)

Communicating in a Crisis

CIPR AI and Big Data Readiness Report

CIPR IOIC Helping Organisations When They Need to Communicate Suicide

CIPR PRCA Workplace Mental Wellbeing Audit 2021

CIPR PR in a Pandemic

CIPR Annual Report 2020

Wikipedia Best Practice Guidance For Public Relations Professionals - version...

CIPR - Comms Pro to CEO

CIPR - Brexit a practical guide

CIPR Annual Report 2019

CIPR AI in PR ethics guide

CIPR State of the Profession 2020

Social Media Basics Freshly Squeezed session

3. About me

4. About me

7. Who we work with

9. Exactly what is PR? “ Public relations is the discipline which looks after reputation, with the aim of earning understanding, support and influencing opinion and behaviour” - Chartered Institute of Public Relations

10. reputation PR in the old days

11. reputation PR 2.0

12. PR 2.0 IS ALL ABOUT ENGAGEMENT

13. Social networks have changed the game...

14.

15.

16.

17. Follow the Money = Digital 60% of marketers plan to take money away from traditional marketing and spend it on interactive instead

18. Most popular social media tools with marketers

19.

20. about us

21. Our approach to social

22. Social Media Fundamentals Spread efforts across channels to build momentum Use a model that flows traffic, subscribers, links and influence to a central hub. Use spokes as outposts – or channels of distribution.

23. Hub and spoke

24. PR 2.0 IS ALL ABOUT MEASUREMENT

25. Social Media Measurement VIEWS INTERACT CONTRIBUTE TRANSACT Clippings Views Traffic Fans/followers Downloads Unique visitors Uploads Facebook comments Retweets/Shares Sales Online bookings Telephone bookings OUR APPROACH TO MEASUREMENT Identify goals Establish benchmarks Review targets

26.

27. AND BEST PRACTICE…

28.

29.

30.

31.

32. Tips and best practice

33.

34.

35.

36. Any questions @EbA Eb Adeyeri Eb ‘Wole’ Adeyeri

37. Questions

Editor's Notes

Learn about social media, tools and business impact:

Social Media Basics Freshly Squeezed session

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (6)

Similar to Social Media Basics Freshly Squeezed session

Similar to Social Media Basics Freshly Squeezed session (20)

More from Chartered Institute of Public Relations

More from Chartered Institute of Public Relations (20)

Social Media Basics Freshly Squeezed session

Editor's Notes