1. SHARE
THIS
LIVE
SOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM

2. SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Sharon Flaherty & James Cuff

3. #CIPRSM
Use content for story-telling
Engagement
Loyalty
Likeable
SEO
Traffic & conversion
The Plan

4. #CIPRSM
Online news publishing strategy
Content newsletter launched
Social (multi-media) strategy
How We Did It

5. #CIPRSM
• Infographics
• Video
• Images
• Apps
• Blogs/news/articles
What Content?

6. #CIPRSM
Learning To Share

7. #CIPRSM
• Over 1 million YouTube Views
• 36,000 Twitter followers
• Over 32,000 Facebook fans
• Web traffic up 11-fold
• Converting 000’s of customers
• SEO Success
The Results

8. The + Impact Of Content

9. Blending Content, Social & PR
In-house campaign
Minimal cost vs agency
83 pieces of coverage
Radio interviews
High value links
Content/PR/Social
76k+ video views
2 Marketing Awards
Cited as “Top Ten Uses of Pinterest by Brands” alongside Barack Obama’s
presidential election campaign.

10. #CIPRSM
Launching BRIAN

11. #CIPRSM
• All branding kept in!
• ITV News slots x2
• + 240K YouTube views
Man Vs Robot

12. YouTube
Jimmy1101
7,411
followers
@chelseadebs
2,015 followers
@ady_rian
2,206
followers

13. Results Snapshot
Launch and
teaser videos
exceeded
Instagram
pictures published
from Out & About
reaching
90 % positive
sentiment for
BRIAN on Twitter
over launch
weekend
Organic and
promoted
tweets generated
a reach of over
ITN online video of
Man V Robot
exceeded
54 x pieces
of editorial
coverage
for Man V Robot
450,000 views
Reach:
311,409,662
240,000 views

14. #CIPRSM
• First # on our TV adverts #Briantherobot
• Launch night Twitter focus personalised
tweets and video content from BRIAN
New TVC- BRIAN The Robot

15. #CIPRSM
– Use the platform and content to drive more visitors to
Confused.com
– Reach and engage with new audiences
– Grow follower base
– Demonstrate Confused.com as a motoring authority
– Share content with ‘content hungry’ Twitter users
– Have conversations with ‘potential’ customers
– Integrate TV and the second screen
What Channels? Why Twitter?

16. #CIPRSM
13% Engagement!

17. SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Thank You!