1. Meet the Judges
5 February 2014

2. Elspeth Graham FCIPR
CIPR Greater London Group
Welcome

3. DATES TO REMEMBER
• Tuesday 25 February
• Late entries – Tuesday 4 March
Late fee of £75 +VAT per entry

4. www.cipr.co.uk/excellence

5. JUDGING
• Two CIPR members judge each category
• A third external judge joins them for panel interviews
• Judges sign Confidentiality Agreement
• Two Chairs of Judges oversee process

6. Sarah Pinch FCIPR
Director – Pinch Point
Communications.
Preparing your entry

7. • Which campaign / which category?
• View criteria and rules of entry online.
• Writing a submission.
• What are the judges looking for?

8. MEASUREMENT & EVALUATION.
• No AVEs - zero score if AVEs are included.
• Special Award – Best Use of Measurement &
Evaluation

9. Sarah’s five top tips
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1 – Entry criteria, planning
2 – Accuracy, spelling and grammar
3 – Evaluation
4 – Stimulation
5 – The Importance of the Interview

10. Jason MacKenzie FCIPR
Managing Director – Liquid
Panel interviews

11. • The shortlist
• The panel interviews.

12. Jason’s five top tips
1 – Preparation
2 – Don’t regurgitate
3 – Be honest
4 – Passion
5 – Differentiation

13. Any Questions?

14. CHECKLIST
• 1,000 word text only PDF doc. (no images / no AVEs).
• Optional PDF containing supporting material, images,
coverage etc.
• One campaign image
• One company logo
• 80 word executive summary

15. ENTRY DEADLINE
• Tuesday 25 February 2014 – all entries to be submitted by 18:00.
LATE DEADLINE
• Tuesday 4 March 2014 – Late entries will be accepted until 18:00
(an additional £75 + VAT applies to each late entry).
SHORTLIST ANNOUNCED & PANEL INTERVIEWS
• April – May 2014
CIPR EXCELLENCE AWARDS DINNER
• Winners revealed on 17 June 2014 at Old Billingsgate, London

16. Further information:
www.cipr.co.uk/excellence
excellence@cipr.co.uk
0207 631 6900 (option 4)
Resources: Online guidance and AMEC website
This webinar will be available on demand via www.cipr.co.uk