Social Media: a copy of the presentation delivered by Ian McKendrick, founder of Superblog from the CIM Hertfordshire, Social Media Marketing Boot Camp held at the University of Hertfordshire Business School on 16 September 2011
12. Is Social Media a Fad?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
13.
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29. How Mashable measure success
• 7 figure annual revenue
• 8 Million unique visitors
• 12 million monthly page views
• 1.5 million Twitter followers
• 300,000 Subscribers
• Consistently top Digg and Tweetme lists
30. Mashable’s Success
• Don’t plan it, just do it
• Focused and work hard
• Write for the web
• Write compelling headlines
• Appeal to mainstream
• Deliver awesome content
• Encourage sharing
• Go directly to the source
• Offline presence
55. 10 things you could be doing
1. Create a strategy – what - why – how etc.
2. Profiles and branding – corporate/personal
3. Decide on sites and landscapes
4. Define metrics and measure
5. Build a community
6. Create/Provide “Awesome” content...
7. ...with “Compelling” titles
8. Define “Calls to Action”
9. Recruit Champions / Trailblazers
10.Stop selling – Engage & Benchmark