7 Moynihan Drug promotion

Drug companies “make and sell a lot of extremely effective, safe and valuable medicines, which extend life and reduce suffering.” Medicines Australia, Annual Report 2002

Drug companies “make and sell a lot of extremely effective, safe and valuable medicines, which extend life and reduce suffering.” Medicines Australia, Annual Report 2002 Ray Moynihan, Australian Financial Review

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How curious! The drugs and the disease are made by the same people!

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Disease promotion examples ,[object Object],[object Object],[object Object]

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Promotion Targets Three Groups ,[object Object],[object Object],[object Object]

Promotion Targets Three Groups ,[object Object],[object Object],[object Object],[object Object]

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7 Moynihan Drug promotion

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7 Moynihan Drug promotion