Speaker: Christoph Schrills (Head of Marketing/Sales) from Telesoftas.
https://www.xing.com/profile/ChristophP_Schrills
He gained a comprehensive experience in the field of IT and mobile by working in industry and consulting. Christoph graduated at the University of Cologne.
Development trends for tablets: Tablets will revolutionize our life. Once considered only as a toy the
iPad now paves the way for the usage of tablets by the masses.
iPad launched April 2010, and already reached 3 million sales worldwide
# Main drivers of success: usability, apps, design and apple brand
# Main uses for this new device-category: surfing, viewing/showing pictures, watching videos, listening music, gaming, e-books
# iPad and Tablets will change our media-use habits
Telesoftas launched Lunchgate app (a restaurant finder for office-workers during lunch-break). This has reached top25 apps of Blick am Abend ranking of top apps in Switzerland.
1. Development trends for tablets
MobileMonday #17 - Tablets – the birth
of a new mobile-device category
2. Tablets entered the markets around 10 years
ago
Main distinction between convertibles and
slates
Sensitive technology – low performance – high
prices
MobileMonday #17 - Tablets – the birth
of a new mobile-device category
3. Launch in the USA in April 2010; launch in the rest of
the world in the end of May
3 mio. units sold until the end of September
Market estimates for tablets:
2010: 20 mio. shipments (13,5 mio. iPads)
2011: 55 mio. shipments (25,5 mio. iPads)
iPad paves the way for tablet usage by the masses
MobileMonday #17 - Tablets – the birth
of a new mobile-device category
4. iPad continues the success story of the iPhone
Main drivers of success:
Usability
Apps
Design
Brand
MobileMonday #17 - Tablets – the birth
of a new mobile-device category
5. Predicted usage of the iPad:
Surfing the internet / Using apps
Gaming
Showing / Watching pictures and videos
E-book reader
MobileMonday #17 - Tablets – the birth
of a new mobile-device category
6. iPad will change our media usage
Apps for productivity and business like iWork
and Keynote will enable assignment usage
Growing share in the PC market and
substitution of netbooks by 2012 (18%)
MobileMonday #17 - Tablets – the birth
of a new mobile-device category
7. Lunchgate App allows you to find a restaurant
with your favourite cuisine next to you
More than 72.000 downloads in the first 2
months
App was featured in Blick am Abend and
skyrocketed to Top 25 apps in Switzerland
MobileMonday #17 - Tablets – the birth
of a new mobile-device category
8. Revolutionary form of computer
Paving the way for tablets
Success story like the iPhone
Implies big opportunities for the mobile
industry
MobileMonday #17 - Tablets – the birth
of a new mobile-device category
9. Thanks for your attention!
Merci beaucoup pour votre attention!
Vielen Dank für Ihre Aufmerksamkeit!
MobileMonday #17 - Tablets – the birth
of a new mobile-device category
11. Classic notebook
with a twistable
screen
Classic OS
Usable with a pen
MobileMonday #17 - Tablets – the birth
of a new mobile-device category
12. Mixture between a
classic notebook
and a smartphone
Mobile OS
Usable with a pen or
by touch
MobileMonday #17 - Tablets – the birth
of a new mobile-device category