5. Google Confidential and Proprietary
Sprint 1:
"Designer, just do something, anything, right now so we can get some
feedback, we can always change it later.
Sprint 2:
“Designer, sorry, we can't make changes anymore--that would affect
the back end.”
Sprint 3:
"Oh we can’t do that because of lack of resources. You have to stick
with your current design. Of course you can always tack on a new
visual design."
7. Google Confidential and Proprietary
RIDE (Rapid Iterative Design and Evaluation)
· Encouraging the design team (by which I mean to include everybody with
design input--interaction designers, visual designers, user experience
researchers, and, yes, even engineers) to work faster through collaborating
rather than working in isolation
· Respecting the best practices of UCD/HCI/Design
· Encouraging the development and evaluation of multiple design concepts at
each stage.
8. Google Confidential and Proprietary
The main ingredients of RIDE are:
1. Understanding the product context
2. UX Planning -- Establishing cross-disciplinary collaboration
3. Establishing UX goals
4. Rapidly generating and evaluating multiple design concepts
5. Holistic iteration
RIDE (Rapid Iterative Design and Evaluation)
