Presentation for Rocky Mountain Product Camp
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This document summarizes Cindy Solomon's presentation on how to create a culture for product excellence. She defines product excellence differently depending on where a product is in its lifecycle. Early on, excellence means the product works as intended, while later it means the user experience and integration with other products. To drive alignment across functions, she recommends understanding other perspectives, gaining respect, translating roadmaps, and delivering results. The goal is to have all functions see success through a product lens.
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Presentation for Rocky Mountain Product Camp
- 1. How To Create A Culture For Product Excellence November 10, 2012 Presentation Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 1 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 2. Cindy F. Solomon Cindy F. Solomon, CPM, CPMM is the voice of product professionals! Listen weekly to Global Product Management Talk at http://www.blogtalkradio.com/prodmgmttalk Solomon hosts StartUPTalk Radio, produces Startup Product events, and created the ProdMgmtTalk mobile application. She is an innovator, early adopter, serial entrepreneur, product management evangelist, content marketing & social media strategist, and contributing author to several books, including "42 Rules of Product Marketing". Solomon brings over 15 years of web development, services, and software product marketing and management at Apple, Vadem, NetObjects and start- ups in Silicon Valley. She holds AIPMM CPM/CPMM certification. Cindy F. Solomon, CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 2
- 3. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 3
- 4. Worldwide map of product camps and Storify content archives bit.ly/phwTS1 Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 4 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 5. Sfproducttalks.com Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 5 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 6. Startupproduct.com Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 6 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 7. Questions • Who’s here? • What do YOU want? • What does it take to create a product centric focus in your organization? • How do you raise visibility, respect and product leadership for increasing product success? Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 7 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 8. 1. How Do You Define Product Excellence? "Above all else, align with customers. Win when they win. Win only when they win.“ —Jeff Bezos, 2012 Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 8 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 9. What Makes A Product Great Depends on where it is in the Product Lifecycle The Invisible Computer: Donald Norman mapped lifecycle of products “In its early days, a technology cannot meet all the needs of its customers. Early adopters need the technology and they are willing to suffer inconvenience to get it. With time, the technology matures, offering better performance and higher reliability. When the technology exceeds the basic needs of most of its customers, there is a major change in customer behavior. Emotional reaction, pride of ownership, and pleasurability all can become major selling points.” Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 9 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 10. http://www.lukew.com/ff/entry.asp?44 Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 10 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 11. Product Excellence is measured differently in Each Stage Stage 1: product excellence is measured by function alone. Stage 2: product excellence is measured by feature inclusion and integration. Stage 3: product excellence is measured by the overall user experience. Stage 4: product excellence is measured by integration into other products. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 11 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 12. http://www.lukew.com/ff/entry.asp?618 Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 12 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 13. Stage 1 Pure function is all that matters: If the one thing it does is the only option available, people will be happy with it. Stage 2 Feature Wars: The number of features matters because frequently the buyer doesn't understand what each feature actually means. Later in this phase, specific features do make a difference as people are looking for certain features to make their purchase decisions. Stage 3 Experience Wars: The experience and total cost of ownership matters most. Products with fewer -but better- features will trump the more feature-laden winners of Stage II. Stage 4 Commodities: The actual item becomes absorbed into a larger product mix. Individual features of the technology no longer matter, but become a price/performance issue for the integrator. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 13 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 14. 2. How Do You Drive Alignment of Product perspective across all functions? Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 14 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 15. Ask Questions, Listen & Learn Their Language • What are their concerns, issues, focus? • What motivates them? • How do they define and measure product success? • What do they need to guarantee success of the product? • What can you provide them that forwards their success? Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 15 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 16. Gain Respect of Developers READ: http://www.managingtheunmanageable.net/ LISTEN: http://bit.ly/T2hEOy Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 16 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 17. Understand What Sales Needs READ: http://amzn.to/UfxBQ6 LISTEN: http://bit.ly/RDnbtF Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 17 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 18. http://excellencenow.com/part-4/ Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 18 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 19. Identify Where The Product Is in the lifecycle AIPMM Product Management Lifecycle Framework Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 19 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 20. Translate the RoadMap For Various Audiences Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 20 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 21. Become Expert At Speaking “Product” And DELIVER RESULTS ACROSS ALL PHASES AIPMM Product Management Lifecycle Framework Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 21 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 22. Thank you! Join weekly on Global Product Management Talk Search: CindyFSolomon and ProdMgmtTalk http://www.CindyFSolomon.com @cindyfsolomon @prodmgmttalk Presentation sponsored by The Association of International Product Marketing and Management (AIPMM) http://www.aipmm.com Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 22 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 23. AIPMM Webinar Series Fridays Nov 16 Torpedo Product Marketing Strategies Global Product Management Talk #ProdMgmtTalk Google Hangout Nov 12 Product Management Titles w/ Steve Johnson, CMO, Primary Intelligence Follow http://www.blogtalkradio.com/prodmgmttalk Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 23 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Notas do Editor
- The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders. The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event on Twitter by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation.Mission:Engage Product people in regularly scheduled, real-time discussionShowcase Product Management experts, speakers, bloggers, thought leaders and practitionersEvangelize Product related job titles as exciting, challenging & rewarding career endeavorsRaise important issues that all Product Management professionals confrontExtend shared resources across industries and bordersFacilitate on-going dialogue, networking, mentoring & support beyond weekly eventsEnable global community around product management knowledge Educate & defend the value of the product professional
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- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Concise: A tweet is limited to 140 characters. Be terse. Develop and share content that is precise, short, laser focused, intentional, informative and interesting.
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you today and online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you today and online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!