Mais conteúdo relacionado Semelhante a #PCampSV Presentation (20) #PCampSV Presentation1. How to Create a Culture
for Product Excellence
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2. Cindy F. Solomon
Founder & Host, Global Product Management Talk, a top 10 podcast on the
blogtalkradio network reaching 20,000 listeners weekly, available on iTunes
Created ProdMgmtTalk Android mobile app
Startup Product Summit in San Francisco
monthly Startup Product Talk meetups and digital events for product
professionals.
contributing writer for the SVPMA and forthcoming ProdBOK
Product Management evangelist, Product Manager coach
15 years of web development, services, and software product marketing and
management at Apple, Vadem, NetObjects and start-ups in Silicon Valley.
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8. Questions
• Who’s here?
• What do YOU want?
• What does it take to create a product
centric focus in your organization?
• How do you raise visibility, respect
and product leadership for increasing
product success?
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9. How Do You Define Product
Excellence?
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10. "Above all else, align with
customers. Win when they win.
Win only when they win.“
—Jeff Bezos, 2012
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11. What Makes A Product Great
Depends…
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12. • On where it is in the Product Lifecycle
• On who you’re asking
• On where you’re looking
• On who’s using it, etc.
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13. The Invisible Computer
Donald Norman mapped
lifecycle of products
why good products can fail…
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14. lifecycle of products
“In its early days, a technology cannot meet all the needs of its
customers.
Early adopters need the technology and they are willing to suffer
inconvenience to get it.
With time, the technology matures, offering better performance
and higher reliability.
When the technology exceeds the basic needs of most of its
customers, there is a major change in customer behavior.
Emotional reaction, pride of ownership, and pleasurability all can
become major selling points.”
The Invisible Computer Donald Norman
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15. @STARTUPPRODUCT © Cindy F. Solomon
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17. Product Excellence is measured
differently in Each Stage
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18. Stage 1
Pure function is all that
matters: If the one thing it
does is the only option
available, people will be
happy with it.
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19. Stage 2 Feature Wars
The number of features matters because
frequently the buyer doesn't understand
what each feature actually means.
Later in this phase, specific features do
make a difference as people are looking
for certain features to make their
purchase decisions.
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20. Stage 3 Experience Wars
The experience and total cost of
ownership matters most. Products
with fewer -but better- features will
trump the more feature-laden
winners of Stage 2.
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21. Stage 4 Commodities
The actual item becomes absorbed into a larger
product mix. Individual features of the
technology no longer matter, but become a
price/performance issue for the integrator.
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22. Product Excellence
Depends on where you’re touching
Cindy F. Solomon
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23. How Do You Drive Alignment
of Product perspective
across all functions?
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24. Identify Where The Product Is in the
lifecycle
AIPMM Product Management Lifecycle Framework
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25. Become Expert At Speaking “Product” And
DELIVER RESULTS ACROSS ALL PHASES
AIPMM Product Management Lifecycle Framework
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26. Ask Questions, Listen &
Learn Their Language
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27. • What are their concerns, issues, focus?
• What motivates them?
• How do they define and measure product
success?
• What do they need to guarantee success of the
product?
• What can you provide them that forwards their
success?
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28. Translate the RoadMap For
Various Audiences
Cindy F. Solomon
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29. Gain Respect of Developers
LISTEN: http://bit.ly/T2hEOy
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30. Understand What Sales Needs
LISTEN: http://bit.ly/RDnbtF
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31. @STARTUPPRODUCT © Cindy F. Solomon
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32. Cindy F. Solomon
510-499-6955
cfsolomon@gmail.com
LinkedIn! www.linkedin.com/in/cfsolomon
Twitter and skype @cindyfsolomon
Join the Startup Product movement for product excellence!
@startupproduct #startupproduct
http://startupproduct.com
http://www.meetup.com/StartupProductTalks/
http://www.meetup.com/StartupProduct/
Founder, Global Product Management Talk
http://www.blogtalkradio.com/prodmgmttalk
Broadcast discussion of vital issues affecting professionals passionate about
products, business process, product management, startups, marketing, innovation
and excellence.
@prodmgmttalk #prodmgmttalk
Be showcased on the show! http://bit.ly/f4xAIW
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