July 18: The Intrinsic Value Of Product Marketing w/Jennifer Doctor

Transcript from July 18/19, 2011
The Intrinsic Value Of Product Marketing
Global Product Management Talk with Jennifer Doctor
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threadyblock @MacMyDay wonder what % of #prodmgmttalk participants are on G+. I'd assume many are tech
early adopters. -3:56 PM Jul 18th, 2011

mhowell @threadyblock @MacMyDay @cindyfsolomon I think we need a survey / polling solution for these events
:) -3:57 PM Jul 18th, 2011

gander2112 This better be good. I put off a meeting for it -3:57 PM Jul 18th, 2011

brainmates @gander2112 Of course it will be - meetings ... pah... -3:58 PM Jul 18th, 2011

jidoctor @gander2112 stop the pressure! stop the pressure! -3:58 PM Jul 18th, 2011

ProdMgmtTalk Count down in 2 minutes to our First Female speaker! @jidoctor on Intrinsic Value of Product Mrktg
jidoctor.eventbrite.com -3:59 PM Jul 18th, 2011

gander2112 Just queued up the AC/DC for the appropriate background music -3:59 PM Jul 18th, 2011

ProdMgmtTalk Please introduce yourself: where you're tweeting from, your involvement w/product management
when you come in!#prodmgmttalk -3:59 PM Jul 18th, 2011

MacMyDay @threadyblock Yes, you would think so. Would be good to start advertising this now to use it in 1 or 2
months time.#prodmgmttalk -3:59 PM Jul 18th, 2011

ProdMgmtTalk This is Cindy, your co-host, tweeting from across the bay from San Francisco #prodmgmttalk -3:59
PM Jul 18th, 2011

ErikaLAndersen Hi, Erika Andersen in Salt Lake City checking into #prodmgmttalk -4:00 PM Jul 18th, 2011

ProdMgmtTalk @jimholland If you're NOT showing up in twitter search, follow these instructions
http://bit.ly/kn5C0e -4:00 PM Jul 18th, 2011

MacMyDay @gander2112 Hehe, I have that timeslot blocked out. But people here don't understand that I have an
online meeting. -4:00 PM Jul 18th, 2011

brainmates Hi everyone. Its Adrienne from Sydney. -4:01 PM Jul 18th, 2011

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ProdMgmtTalk Please follow @jidoctor @prodmgmttalk@cindyfsolomon @brainmates and use
hashtag #prodmgmttalk -4:00 PM Jul 18th, 2011

gander2112 Geoff Anderson here, from Tucson AZ (overcast and threatening ran + 105F) -4:00 PM Jul 18th, 2011

ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 please answer using A1, A2, A3 #prodmgmttalk -4:00
PM Jul 18th, 2011

gander2112 RT @MacMyDay: @gander2112 Hehe, I have that timeslot blocked out. - Hate that! #prodmgmttalk -
4:01 PM Jul 18th, 2011

jidoctor @gander2112 here in #Mpls we're at a heat index of 117...stop whining but glad you're joining
us. #prodmgmttalk -4:01 PM Jul 18th, 2011

mhowell This is Matt Howell, from sunny San Diego, CA.#prodmgmttalk -4:01 PM Jul 18th, 2011

nickcoster @gander2112 It had better have been a good meeting otherwise the chat is doing you a
favour. #prodmgmttalk -4:02 PM Jul 18th, 2011

cindyfsolomon NOTE: Please welcome today's speaker Jennifer Doctor @jidoctor (follow her
now!) #prodmgmttalk -4:02 PM Jul 18th, 2011

cindyfsolomon Intro speaker @jidoctor brings more than 15 years of experience in product marketing and product
management #prodmgmttalk -4:02 PM Jul 18th, 2011

gander2112 @nickcoster @gander2112 - Oh, it is doing me a favor ;-) #prodmgmttalk -4:02 PM Jul 18th, 2011

MacMyDay @gander2112 I often get interrupted. I should book myself into a meetingroom ;) #prodmgmttalk -
4:02 PM Jul 18th, 2011

bdoctor Hi, Barry from steamy Minnesota is checking in for#prodmgmttalk -4:02 PM Jul 18th, 2011

cindyfsolomon speaker @jidoctor experience incl “time in trenches” gathering reqs, developing use cases, feature
prioritization, MRD/PRDs #prodmgmttalk -4:03 PM Jul 18th, 2011

cindyfsolomon Intro speaker @jidoctor strong advocate of Product Camps, even founding ProductCamp
Minnesota#prodmgmttalk -4:04 PM Jul 18th, 2011

cindyfsolomon Intro speaker @jidoctor recognized thought-leading blogger http://www.OutsideInView.com &
onproductmanagment.com #prodmgmttalk -4:04 PM Jul 18th, 2011

cindyfsolomon Today's questions are at http://on.fb.me/q7TaRu Q1 What is product marketing? #prodmgmttalk -
4:04 PM Jul 18th, 2011

threadyblock Jason in Toronto tuning in. 32 Celcius. No idea the F conversion for the Americans.
Lol #prodmgmttalk -4:04 PM Jul 18th, 2011

jidoctor let's start with: #prodmktg is about the bridge between#prodmgmt #marketing. but what
else? #prodmgmttalk -4:05 PM Jul 18th, 2011

brainmates @threadyblock Welcome. Thanks for joining us.#prodmgmttalk -4:05 PM Jul 18th, 2011

2


gander2112 A1: #prodmktg is a crucial component of the#prodmgmt discipline. Getting the product right, getting
the mkts right, & (cont) #prodmgmttalk -4:05 PM Jul 18th, 2011

brainmates A1: Product Marketing responsible for articulating value propositions #prodmgmttalk -4:06 PM Jul
18th, 2011

cindyfsolomon Bckgrnd: If Product Marketing is so Strategic, Why do I always get stuck in the
weeds? http://bit.ly/rpgmsi#prodmgmttalk -4:06 PM Jul 18th, 2011

gander2112 A1: (Cont) and keeping sales in the know and ready#prodmgmttalk -4:06 PM Jul 18th, 2011

jidoctor but isn't it more then the value prop or being sales training on it? #prodmgmttalk -4:06 PM Jul 18th, 2011

cindyfsolomon Bckgrnd: Justify Product Marketing in Your Organization http://bit.ly/qTps54 #prodmgmttalk -4:06
PM Jul 18th, 2011

bdoctor RT @Jim_Holland: RT @cindyfsolomon: Intro speaker@jidoctor strong advocate of Product Camps, even
founding ProductCamp Minnesota #prodmgmttalk -4:07 PM Jul 18th, 2011

brainmates Creating value most difficult aspect though..RT@jidoctor: but isnt it more then the value prop or being
sales training on it? #prodmgmttalk -4:07 PM Jul 18th, 2011

jidoctor like @jim_holland's "getting the RIGHT product on shelf" but also in the RIGHT way with the RIGHT
message in the RIGHT market #prodmgmttalk -4:07 PM Jul 18th, 2011

nickcoster A) the role of #prodmkting is to identify and communicate the product value to a target
market. #prodmgmttalk-4:07 PM Jul 18th, 2011

cindyfsolomon Bckgrnd: Where Do You Belong?http://bit.ly/ramUAR #prodmgmttalk -4:08 PM Jul 18th, 2011

threadyblock Prdmktg turns the idea in to revenue. outbound story takes tech and applies to real problem people
pay to fix.#prodmgmttalk -4:08 PM Jul 18th, 2011

mhowell A1: To me, #prodmktg is the science of studying consumers, developing theories, and measuring the
result.#prodmgmttalk -4:08 PM Jul 18th, 2011

bdoctor RT @Jim_Holland: A1: #prodmktg is a strategic element to many orgs. Getting the product right on the
shelf and off the shelf#prodmgmttalk -4:08 PM Jul 18th, 2011

bstg A1: #prodmgmt is about being the bridge to, and advocate for, the user #prodmgmttalk -4:09 PM Jul 18th,
2011

MacMyDay A1 #product conception, product development, product launch, keeping product alive, retiring
product #prodmgmttalk -4:09 PM Jul 18th, 2011

cindyfsolomon Prodct Mrketing provides strategy, narrative, messaging, content betw market, customers,
competitv space & developm team #prodmgmttalk -4:09 PM Jul 18th, 2011

gander2112 Great! True. RT @threadyblock: Prdmktg turns the idea in to revenue. #prodmgmttalk -4:09 PM Jul
18th, 2011

3


jidoctor the multitude of answers to Q1 is the very basis of our challenge in #prodmktg - we can't
agree #prodmgmttalk -4:09 PM Jul 18th, 2011

mhowell RT @gander2112: Great! True. RT @threadyblock: Prdmktg turns the idea in to
revenue. #prodmgmttalk -4:10 PM Jul 18th, 2011

cindyfsolomon Welcome @bstg @MacMyDay @mhowell - In Australia, no product marketing position? Essence of
issue!#prodmgmttalk -4:10 PM Jul 18th, 2011

gander2112 A1: As mktg evolved into a service and transaction oriented group, #prodmktg needs to fill the
gap #prodmgmttalk -4:10 PM Jul 18th, 2011

MacMyDay RT @nickcoster The role of #prodmkting is to identify and communicate the product value to a target
market.#prodmgmttalk -4:10 PM Jul 18th, 2011

ErikaLAndersen RT @cindyfsolomon: Prod Mrktng provides strategy, narrative, msgng, content btwn market,
customers, comptv space & dev team #prodmgmttalk -4:11 PM Jul 18th, 2011

bdoctor RT @Jim_Holland: A1: To me, #prodmktg is also the "story teller" for the product team. Instrumental
in @jidoctor Outside in View #prodmgmttalk -4:11 PM Jul 18th, 2011

MacMyDay @jidoctor How are we then supposed to explain our roles to friends (and even colleagues)
;) #prodmgmttalk -4:11 PM Jul 18th, 2011

jidoctor #prodmktg is more than turning the idea into revenue. i caution all about latching onto this
def #prodmgmttalk -4:11 PM Jul 18th, 2011

jidoctor if we can't agree on a def, how can we show/add value in our orgs? #prodmgmttalk -4:12 PM Jul 18th,
2011

brainmates A1: Seems to me that there are so many definitions of#prodmktg. What is the diff
btwn #prodmgmt vs #prodmktg#prodmgmttalk -4:12 PM Jul 18th, 2011

mhowell I love this analogy RT @Jim_Holland: A1: To me,#prodmktg is also the "story teller" for the product
team.#prodmgmttalk -4:12 PM Jul 18th, 2011

bdoctor RT @Jim_Holland: @MacMyDay - Do some of these cross the lines
with #prodmgmt? @jidoctor #product #prodmgmttalk -4:12 PM Jul 18th, 2011

gander2112 so hard to answer in 140 chars. Sigh #prodmgmttalk -4:12 PM Jul 18th, 2011

brainmates RT @mhowell: I love this analogy RT @Jim_Holland: A1: To me, #prodmktg is also the "story teller"
for the product team. #prodmgmttalk -4:12 PM Jul 18th, 2011

cindyfsolomon Exciting for me - this is why I started Global Product Management Talk! So we can come together as
a community to define! #prodmgmttalk -4:12 PM Jul 18th, 2011

threadyblock agree “@gander2112: A1: As mktg evolved into a service and transaction oriented
group, #prodmktg needs to fill the gap #prodmgmttalk” -4:12 PM Jul 18th, 2011

4


jidoctor as #prodmktg, we need to be all this and more. but our value comes in the strategic vision & direction we
provide, not tactics #prodmgmttalk -4:13 PM Jul 18th, 2011

nickcoster I see #Prodmktg as just one of the roles withing the#prodmgmt domain. #prodmgmttalk -4:13 PM Jul
18th, 2011

mhowell @MacMyDay @jidoctor I am pretty sure my family thinks I work for Best Buy's Geek
Squad. #prodmgmttalk -4:13 PM Jul 18th, 2011

gander2112 A2: Value is hard to show in isolation. If U don't have it, U don't know what you are
missing. #prodmgmttalk -4:13 PM Jul 18th, 2011

jidoctor in australia, prodmktg NEEDS to be defined and stand outside prodmgmt to add value #prodmgmttalk -
4:13 PM Jul 18th, 2011

bdoctor RT @Jim_Holland: @jidoctor - we have to be more than#innovation identifiers and
specialist #prodmktg #prodmgmttalk -4:14 PM Jul 18th, 2011

cindyfsolomon RT @mhowell: @MacMyDay @jidoctor I am pretty sure my family thinks I work for Best Buys Geek
Squad.#prodmgmttalk -4:14 PM Jul 18th, 2011

gander2112 Yep. Good to separate, but tied 2 RT @nickcoster: I see #Prodmktg as just one of the roles withing
the #prodmgmtdomain. #prodmgmttalk -4:14 PM Jul 18th, 2011

jidoctor @nickcoster otherwise, prodmgmt gets caught not focusing on product priorities #prodmgmttalk -4:14 PM
Jul 18th, 2011

nickcoster So what is the key difference between #prodmktg and#prodmgmt? and where do they
overlap. #prodmgmttalk -4:15 PM Jul 18th, 2011

threadyblock RT @mhowell: I love this analogy RT @Jim_Holland: A1: To me, #prodmktg is also the "story teller"
for the product team. #prodmgmttalk -4:15 PM Jul 18th, 2011

lmckeogh depends on organization and their definition. Been classified as #ProdMktg as well
as #Prodmgmt @gander2112@nickcoster #prodmgmttalk -4:16 PM Jul 18th, 2011

gander2112 I fear separating (isolating) PM and PMKTG demeans the PM role to a tactical firefighter. I see this
happening here :-(#prodmgmttalk -4:16 PM Jul 18th, 2011

bdoctor @mhowell tell the fam that you help the co max profits by targeting the msgs to the right
buyers #prodmgmttalk -4:16 PM Jul 18th, 2011

jidoctor one difference between #prodmgmt & #prodmktg is the focus: features vs market #prodmgmttalk -4:16
PM Jul 18th, 2011

cindyfsolomon @nickcoster has us jump to Q4 How do you differentiate between product marketing and product
management? #prodmgmttalk -4:16 PM Jul 18th, 2011

nickcoster whoops. that was Q4. #prodmgmttalk -4:16 PM Jul 18th, 2011

5


lmckeogh @gander2112 - could it be an educational issue so as to not be reduced to tactical? #prodmgmttalk -
4:16 PM Jul 18th, 2011

gander2112 Boo - #prodmgmt is more than features RT @jidoctor: one difference
between #prodmgmt & #prodmktg is the focus: features vs mkt #prodmgmttalk -4:17 PM Jul 18th, 2011

cindyfsolomon Jumping to Q4: How do you differentiate between product marketing and product management?
Questions: http://on.fb.me/q7TaRu #prodmgmttalk -4:17 PM Jul 18th, 2011

mhowell @bdoctor I'll give it a shot! #prodmgmttalk -4:17 PM Jul 18th, 2011

bdoctor @cindyfsolomon A4 - PM has to speak geek. PMM has to speak in the lang of the
customer #prodmgmttalk -4:17 PM Jul 18th, 2011

mhowell @bdoctor I'll give it a shot! #prodmgmttalk -4:17 PM Jul 18th, 2011

bdoctor @cindyfsolomon A4 - PM has to speak geek. PMM has to speak in the lang of the
customer #prodmgmttalk -4:17 PM Jul 18th, 2011

cindyfsolomon Welcome @lmckeogh ! #prodmgmttalk -4:17 PM Jul 18th, 2011

gander2112 What about Q3? #prodmgmttalk -4:17 PM Jul 18th, 2011

brainmates @gander2112 I agree BUT if #prodmgmt is tactics &#prodmktg is strategy & we can't escape it -
should we keep "natural" defns #prodmgmttalk -4:18 PM Jul 18th, 2011

jidoctor @gander2112 one difference (don't boo) but the PM can't do all. need to draw a line. #prodmgmttalk -
4:18 PM Jul 18th, 2011

lmckeogh A4: Well defined roles & responsibilities for starters. 2ndly, when in the lifecycle do each participate
more#prodmgmttalk -4:18 PM Jul 18th, 2011

jidoctor one more diff: prodmktg needs to translate to buyer's language, not dev language #prodmgmttalk -4:18
PM Jul 18th, 2011

ErikaLAndersen RT @jidoctor: one difference between #prodmgmt& #prodmktg is the focus: features vs
market #prodmgmttalk -4:18 PM Jul 18th, 2011

cindyfsolomon @gander2112 we'll try to cover all questions - not in chronological order today... #prodmgmttalk -
4:18 PM Jul 18th, 2011

gander2112 A4: Not so clear cut, but PMM has a lot of sales & market data, industry contacts, outside building
cred. PM has some, but < #prodmgmttalk -4:19 PM Jul 18th, 2011

brainmates Prod Mg would do both! RT @jidoctor: one more diff: prodmktg needs to translate to buyers language,
not dev language#prodmgmttalk -4:19 PM Jul 18th, 2011

jidoctor think of prodmktg as the conversion of the product into a sol'n, in the eyes of the buyer. (1 more element,
not sole answer)#prodmgmttalk -4:19 PM Jul 18th, 2011

6


gander2112 @jidoctor - Just wanted to ensure that it wasn't "features" because that is weak sauce (and a battle I
fight with Sales daily) #prodmgmttalk -4:20 PM Jul 18th, 2011

jidoctor disagree @brainmates, prodmgmt tend to be caught in tech feat/specs to speak to buyers in a way they
listen#prodmgmttalk -4:20 PM Jul 18th, 2011

bdoctor A4 PMM interfaces with Marcom, sales and outside agencies. PM interfaces with suppliers or
manufacturing#prodmgmttalk -4:20 PM Jul 18th, 2011

lmckeogh I cannot handle the chaos RT @cindyfsolomon: well try to cover all questions - not in chronological order
today. [haha]#prodmgmttalk -4:20 PM Jul 18th, 2011

cindyfsolomon @lmckeogh Seriously (hahaha) all questions are here: Today’s
questions: http://on.fb.me/q7TaRu#prodmgmttalk -4:20 PM Jul 18th, 2011

mhowell @gander2112 @jidoctor Right. If the focus is just "features" then #prodmgmt is viewed as a secretary /
analyst.#prodmgmttalk -4:21 PM Jul 18th, 2011

gander2112 @brainmates if as #prodmgmt all I do is tactical I will quit to work at a walmart. Very
unsatisfying #prodmgmttalk -4:22 PM Jul 18th, 2011

nickcoster Arghh! The problem with #prodmgmt is that there are both strategic and tactical roles, that require
buyer & User focus#prodmgmttalk -4:22 PM Jul 18th, 2011

MacMyDay [Once you get interrupted in these #prodmgmttalk it's hard to catch up. It's like taking the next train,
when your mates are on the one be4] -4:22 PM Jul 18th, 2011

brainmates I think this profession has an intrinsic problem - no one understands #prodmgmt let alone the diff
btwn #prodmktg &#prodmgmt #prodmgmttalk -4:22 PM Jul 18th, 2011

gander2112 Alas, I have also seen a belief that progression is PO/PM/PMM in increasing importance. Bad
precedent#prodmgmttalk -4:23 PM Jul 18th, 2011

cindyfsolomon @gander2112 (Walmart is very entrenched in social media & web product development here in
Brisbane & hiring pms!) #prodmgmttalk -4:23 PM Jul 18th, 2011

brainmates Become Prod Marketer RT @gander2112: if as#prodmgmt all I do is tactical I will quit to work at a
walmart. Very unsatisfying #prodmgmttalk -4:23 PM Jul 18th, 2011

nickcoster When one person is expected to all of them then nothing can be done well. #prodmgmttalk -4:23 PM Jul
18th, 2011

gander2112 Amen. RT @brainmates: I think this profession has an intrinsic problem - no one
understands #prodmgmt #prodmgmttalk-4:23 PM Jul 18th, 2011

jidoctor exactly Nick...are you focused on user or buyer? you can't represent both interests the
same #prodmgmttalk -4:23 PM Jul 18th, 2011

lmckeogh RT @brainmates: intrinsic problem - no one understands#prodmgmt let alone the diff
btwn #prodmktg & #prodmgmt#prodmgmttalk -4:23 PM Jul 18th, 2011

7


gander2112 @cindyfsolomon I meant as a greeter#prodmgmttalk -4:23 PM Jul 18th, 2011

bdoctor @gander2112 In my org it is backwards - PMM to PM...#prodmgmttalk -4:23 PM Jul 18th, 2011

nickcoster but they all need to work together. #prodmgmttalk -4:24 PM Jul 18th, 2011

bdoctor AGREED! RT @nickcoster: but they all need to work together. #prodmgmttalk -4:24 PM Jul 18th, 2011

Shishev RT @cindyfsolomon #prodmgmttalk http://bit.ly/mWya5q -4:24 PM Jul 18th, 2011

cindyfsolomon (Australia needs us to set them straight on product marketing!) #prodmgmttalk -4:24 PM Jul 18th,
2011

jidoctor exactly PM & PMM need to work together, but the individ value of each is where is the
focus #prodmgmttalk -4:24 PM Jul 18th, 2011

gander2112 @bdoctor In our core group, it is the way I described. And the Tech PM's needed permission to go to
the bathroom#prodmgmttalk -4:24 PM Jul 18th, 2011

lmckeogh +1 as well RT @bdoctor: @gander2112 In my org it is backwards - PMM to PM... #prodmgmttalk -4:25
PM Jul 18th, 2011

MacMyDay @jidoctor But a PM is more than some1 who talks to dev's and also needs to talk to buyers (cust) and
non-buyers (whitespace) #prodmgmttalk -4:25 PM Jul 18th, 2011

gander2112 Am I unique in that PMM > PM in my organization? (seniority, responsibility, compensation, career
path)?#prodmgmttalk -4:25 PM Jul 18th, 2011

cindyfsolomon Alot of passionate response today! Moving to Q3 What are the responsibilities of a product
marketer?#prodmgmttalk -4:26 PM Jul 18th, 2011

jidoctor reporting structure? PM & PMM should report up to same mgr/dept. they are PEERS that work together, to
same goals#prodmgmttalk -4:26 PM Jul 18th, 2011

threadyblock @cindyfsolomon @gander2112 Total aside. I was at Walmart US datacenter few years ago. Dubbed
area 51. Huge internal dev. #prodmgmttalk -4:26 PM Jul 18th, 2011

bdoctor Yup! RT @gander2112: Am I unique in that PMM > PM in my organization? (seniority, responsibility,
compensation, career path)? #prodmgmttalk -4:26 PM Jul 18th, 2011

jidoctor @MacMyDay and i agree. but, it's about the PRIMARY focus of the PM & PMM roles. you can't do all
well. #prodmgmttalk-4:26 PM Jul 18th, 2011

lmckeogh Regardless of title, doesn't it make more sense that each PM / PMM understand their assignments &
execute appropriately #prodmgmttalk -4:26 PM Jul 18th, 2011

gander2112 A3: sell more stuff to more people for more money (?)#prodmgmttalk -4:26 PM Jul 18th, 2011

gander2112 Wow, looks like I should find a new job...#prodmgmttalk -4:27 PM Jul 18th, 2011

8


jidoctor while I agree @gander2112; Q3: primary respon for PMM is about the RIGHT message to the RIGHT
market so they DO buy#prodmgmttalk -4:27 PM Jul 18th, 2011

michaelrhopkin @gander2112 Most orgs I've been with, PM = or > PMM. In the current org we're = (and it works
great)#prodmgmttalk -4:27 PM Jul 18th, 2011

MacMyDay @cindyfsolomon :) Passionate = I call this the "product management identity crisis" #prodmgmttalk -
4:28 PM Jul 18th, 2011

nickcoster I think of #prodmktg as the voice of the product to the market. It's #1 goal is to communicate product
value to a target mkt. #prodmgmttalk -4:28 PM Jul 18th, 2011

brainmates YES RT @lmckeogh: Regardless of title, doesnt it make more sense each PM / PMM understand
assignments & execute appropriately #prodmgmttalk -4:28 PM Jul 18th, 2011

brainmates I'll join you! RT @gander2112: Wow, looks like I should find a new job... #prodmgmttalk -4:28 PM Jul
18th, 2011

gander2112 A3 (serious this time): Truly own the messaging, the sales readiness, the value propositions, & the
market segmentation. #prodmgmttalk -4:28 PM Jul 18th, 2011

bdoctor A3. figure out how much to sell at what price - talk to customers and mkt - teach sales - track
metrics #prodmgmttalk -4:28 PM Jul 18th, 2011

threadyblock Short & simple. Why over think it RT “@gander2112: A3: sell more stuff to more people for more
money (?)#prodmgmttalk” -4:29 PM Jul 18th, 2011

MacMyDay Agree RT @jidoctor PM & PMM should report up to same mgr/dept. they are PEERS that work together,
to same goals#prodmgmttalk -4:29 PM Jul 18th, 2011

jidoctor and i go back to the crux of our #prodmktg problem: we can't agree on role def, org structure or resp. so,
how do we add value #prodmgmttalk -4:29 PM Jul 18th, 2011

gander2112 A3: Pricing. Competitive analysis. Mkt trends. Outbound promotion (tradeshows/interviews), analyst
relations, requirements #prodmgmttalk -4:30 PM Jul 18th, 2011

lmckeogh @jidoctor : I'd contend that it doesn't matter as long as you're consistent within org. Don't need a
blanket description#prodmgmttalk -4:30 PM Jul 18th, 2011

threadyblock RT @nickcoster: I think of #prodmktg as the voice of the product to the market. It's #1 goal is to
communicate product value to a target mkt. #prodmgmttalk -4:31 PM Jul 18th, 2011

jidoctor agree, it's about the message, speaking to the market, the readiness. we agree on this, but not the basic
def? hmm...#prodmgmttalk -4:31 PM Jul 18th, 2011

gander2112 A3: Scheduling/prioritizing marketing activities (SM, advertisements, promotions). Regional
adaptations, sales enablement #prodmgmttalk -4:31 PM Jul 18th, 2011

lmckeogh @jidoctor : tomato -- tomahto. You know it when you see it. #prodmktg / #prodmgmt #prodmgmttalk -
4:32 PM Jul 18th, 2011

9


nickcoster @jidoctor This why roles are better defined by their goals their specific activities. #prodmgmttalk -4:32
PM Jul 18th, 2011

MacMyDay Agree, that's campaign mktg RT @gander2112 A3 Own messaging, sales readiness, value propositions,
& the market segmentation. #prodmgmttalk -4:33 PM Jul 18th, 2011

cindyfsolomon (behind scenes discussion about women in prod mgmt being misunderstood as marketing people &
not respected product management) #prodmgmttalk -4:33 PM Jul 18th, 2011

gander2112 I view #prodmktg as the outside face of the product.#prodmgmttalk -4:33 PM Jul 18th, 2011

jidoctor so in general, i say again we can agree on the responsibilities, just not definitions or where the role
belongs.#prodmgmttalk -4:33 PM Jul 18th, 2011

bdoctor RT @lmckeogh: @jidoctor : tomato -- tomahto. You know it when you see
it. #prodmktg / #prodmgmt #prodmgmttalk -4:34 PM Jul 18th, 2011

nickcoster @jidoctor This why roles are better defined by their goals than specific activities. (typing
corrected) #prodmgmttalk -4:34 PM Jul 18th, 2011

cindyfsolomon Q5 (part 1) What obstacles do you face in the role? Q5 (part 2) Are these internal or external? Real
or imaginary? #prodmgmttalk -4:34 PM Jul 18th, 2011

brainmates Me too RT @gander2112: I view #prodmktg as the outside face of the product. #prodmgmttalk -4:34
PM Jul 18th, 2011

jidoctor aren't the challenges we face in #prodmktg the same as in#prodmgmt? #prodmgmttalk -4:35 PM Jul
18th, 2011

gander2112 This sucks - RT @cindyfsolomon: (discussion abt women in prodmgmt being misunderstood as mktg
people & not respected prodmgmt) #prodmgmttalk -4:35 PM Jul 18th, 2011

jidoctor @gander2112 but it's true and real. from a woman's perspective. #prodmgmttalk -4:35 PM Jul 18th, 2011

brainmates Yes - We're forced to be tactical RT @jidoctor: arent the challenges we face in #prodmktg the same as
in #prodmgmt?#prodmgmttalk -4:35 PM Jul 18th, 2011

lmckeogh @jidoctor : when you mix responsibilities and where the role belongs that's apples & oranges. Need to
separate the ?'s#prodmgmttalk -4:35 PM Jul 18th, 2011

gander2112 A5p1: The rodney dangerfield effect - No respect. If#prodmktg isn't techie enuff, sales will piss all
over them#prodmgmttalk -4:36 PM Jul 18th, 2011

ErikaLAndersen RT @MacMyDay: @cindyfsolomon :) Passionate = I call this the "product management identity
crisis" #prodmgmttalk -4:36 PM Jul 18th, 2011

MacMyDay Perfect, nailed RT @nickcoster @jidoctor This why roles are better defined by their goals their specific
activities.#prodmgmttalk -4:36 PM Jul 18th, 2011

10


jidoctor some of the challenges? internal authority/respect. resources. yep - soudns the same
as #prodmgmt #prodmgmttalk -4:36 PM Jul 18th, 2011

gander2112 @jidoctor I don't disagree, but it is a bulls#!t mentality that perpetuates a male dominated
field #prodmgmttalk-4:36 PM Jul 18th, 2011

nickcoster A5) There is further confusion between marcomms and#productmktg. #prodmgmttalk -4:37 PM Jul
18th, 2011

jidoctor @gander2112: yes. yes it is. try wearing a skirt during this debate #prodmgmttalk -4:37 PM Jul 18th,
2011

cindyfsolomon @jidoctor blogs: Bckgrnd: If Product Marketing is so Strategic, Why do I always get stuck in the
weeds?http://bit.ly/rpgmsi #prodmgmttalk -4:37 PM Jul 18th, 2011

jidoctor NO @nickcoster. there is NOT confusion when #prodmktgIS present! we don't design the pieces, we
develop the value#prodmgmttalk -4:38 PM Jul 18th, 2011

gander2112 A5P2: They are real enough. If you don't have enough depth in the product, you face an uphill
battle. #prodmgmttalk -4:38 PM Jul 18th, 2011

brainmates Yes #prodmktg not about brochureware RT@nickcoster: A5) There is further confusion between
marcomms and #productmktg. #prodmgmttalk -4:38 PM Jul 18th, 2011

cindyfsolomon A5: Obstacles are education in nature & visibility - only Product people understand & appreciate
intrinsic value of PM & PMM #prodmgmttalk -4:39 PM Jul 18th, 2011

gander2112 But you need enuf tech depth to do this. @jidoctor: NO @nickcoster. there is NOT confusion
when #prodmktg IS present! #prodmgmttalk -4:39 PM Jul 18th, 2011

clivelam RT @nickcoster [...] roles are better defined by their goals than specific activities. #prodmgmttalk -4:39
PM Jul 18th, 2011

lmckeogh A5 - obstacles would be org structure and support#prodmgmttalk -4:40 PM Jul 18th, 2011

cindyfsolomon Welcome @clivelam #prodmgmttalk -4:40 PM Jul 18th, 2011

jidoctor there is an obvious need to change the Australian market so they separate the concepts. (i'm available to
come down and help) #prodmgmttalk -4:40 PM Jul 18th, 2011

cindyfsolomon @brainmates says "we need to get jiggy with it" Yes - US Product people need more
jiggling! #prodmgmttalk -4:40 PM Jul 18th, 2011

jidoctor @gander2112 you can have tech understanding/knowledge w/o being a dev ldr ;-) some of us
are. #prodmgmttalk -4:40 PM Jul 18th, 2011

brainmates We'll have u in Aus any day RT @jidoctor: there is an obvious need to change the Australian mkt so
they separate concepts. #prodmgmttalk -4:40 PM Jul 18th, 2011

gander2112 Agree - Org structure is all over the map RT@lmckeogh: A5 - obstacles would be org structure and
support#prodmgmttalk -4:41 PM Jul 18th, 2011

11


nickcoster My Defns: #prodmktg defines the value to be communicated, and marcom communicates the value
messages.#prodmgmttalk -4:41 PM Jul 18th, 2011

brainmates RT @nickcoster: My Defns: #prodmktg defines the value to be communicated, and marcom
communicates the value messages. #prodmgmttalk -4:41 PM Jul 18th, 2011

jidoctor so back to Q5, are our the #prodmktg obstacles ones we place in our own way? #prodmgmttalk -4:41 PM
Jul 18th, 2011

cindyfsolomon Laughter doesn't transmit via twitter (suffice to say there is jiggy giggling on
skype) #prodmgmttalk -4:41 PM Jul 18th, 2011

lmckeogh RT @nickcoster: My Defns: #prodmktg defines the value to be communicated, and marcom
communicates the value messages. #prodmgmttalk -4:41 PM Jul 18th, 2011

ErikaLAndersen Hee! RT @cindyfsolomon: Laughter doesnt transmit via twitter (suffice to say there is jiggy
giggling on skype)#prodmgmttalk -4:42 PM Jul 18th, 2011

jidoctor i propose we create artificial obstacles when we can't come together as an industry role #prodmgmttalk -
4:42 PM Jul 18th, 2011

gander2112 Agree - but I see #prodmgmt at times being anti-tech RT @jidoctor:Ucan have tech
understanding/knwledge w/o being a dev ldr #prodmgmttalk -4:42 PM Jul 18th, 2011

cindyfsolomon Hi @ErikaLAnderson #prodmgmttalk -4:43 PM Jul 18th, 2011

jidoctor we're shooting ourselves in our own feet...start dancing#prodmktg! #prodmgmttalk -4:43 PM Jul 18th,
2011

lmckeogh To a certain degree we can all be our own worst enemy RT @jidoctor: are the #prodmktg obstacles ones
we place in our own way? #prodmgmttalk -4:43 PM Jul 18th, 2011

cindyfsolomon onwards: Q6 Where do we go to learn? to share? to educate ourselves and others in order to be
more effective or more capable? #prodmgmttalk -4:43 PM Jul 18th, 2011

ErikaLAndersen Curious: Any other positions out there as misunderstood as PM & PMM? #prodmgmttalk -4:43 PM
Jul 18th, 2011

gander2112 I am up to my knees RT @jidoctor: were shooting ourselves in our own feet...start
dancing #prodmktg!#prodmgmttalk -4:43 PM Jul 18th, 2011

jidoctor best place for #prodmktg to learn? from each other. we need to come together & have these
talks #prodmgmttalk -4:44 PM Jul 18th, 2011

bdoctor A6 - Pcamp! #prodmgmttalk -4:44 PM Jul 18th, 2011

gander2112 Bus Dev? RT @ErikaLAndersen: Curious: Any other positions out there as misunderstood as PM &
PMM?#prodmgmttalk -4:44 PM Jul 18th, 2011

jidoctor i propose that if we can't get our own family in order, no one else will do it for us #prodmgmttalk -4:44 PM
Jul 18th, 2011

12


nickcoster @ErikaLAndersen What about Business Analyst?#prodmgmttalk -4:44 PM Jul 18th, 2011

lmckeogh A6 - tweetchat (duh!), Pcamps, twitter in general, blogs, books #prodmgmttalk -4:44 PM Jul 18th, 2011

ErikaLAndersen +1 RT @jidoctor: best place for #prodmktg to learn? from each other. we need to come together &
have these talks #prodmgmttalk -4:44 PM Jul 18th, 2011

gander2112 Agree - Hard to learn from books RT @jidoctor: best place for #prodmktg to learn? from each
other. #prodmgmttalk -4:44 PM Jul 18th, 2011

bdoctor Mktg Services? RT @ErikaLAndersen: Curious: Any other positions out there as misunderstood as PM &
PMM?#prodmgmttalk -4:45 PM Jul 18th, 2011

gander2112 Good one too RT @nickcoster: @ErikaLAndersen What about Business Analyst? #prodmgmttalk -4:45
PM Jul 18th, 2011

MacMyDay A6 Learn/share/educate: Well, right here in#prodmgmttalk -4:45 PM Jul 18th, 2011

cindyfsolomon A6: Global Product Management Talk is a weekly mini- pcamp! Pcamps, Product Talks, blogs,
product community#prodmgmttalk -4:45 PM Jul 18th, 2011

brainmates A6: Here! But we need to kick it up a notch. We need to stop whinging & have a plan to change
perception of#prodmgmt #prodmgmttalk -4:45 PM Jul 18th, 2011

jidoctor if we're going to learn from each other, then we need to keep the family dirty laundry from getting out to
the rest of org#prodmgmttalk -4:45 PM Jul 18th, 2011

gander2112 Anyone else see a trend in #marketing that indicates it could be totally outsourced? #prodmgmttalk -
4:45 PM Jul 18th, 2011

lmckeogh Yes. OH expense RT @gander2112: Anyone else see a trend in #marketing that indicates it could be
totally outsourced?#prodmgmttalk -4:46 PM Jul 18th, 2011

gander2112 RT @jidoctor: if were going to learn from each other,... - but there needs to be a safe place to air dirty
laundry#prodmgmttalk -4:46 PM Jul 18th, 2011

ErikaLAndersen @nickCoster @gander2112 @bdoctor Have those other roles had any success in communicating
what they do?#prodmgmttalk -4:47 PM Jul 18th, 2011

jidoctor so, when do we stop whining (or whinging in AUS) and start coming together to grow? #prodmgmttalk -
4:47 PM Jul 18th, 2011

cindyfsolomon Australian PM terminology: whinging = (win jing) complaining Jiggy = getting with hip, with
it... #prodmgmttalk -4:47 PM Jul 18th, 2011

brainmates Come to Aus for summit! RT @jidoctor: so, when do we stop whining (or whinging in AUS) and start
coming together to grow? #prodmgmttalk -4:47 PM Jul 18th, 2011

cindyfsolomon In any community, you have to vent first to get toxins out of the way in order to create value, trust
and worth#prodmgmttalk -4:48 PM Jul 18th, 2011

13


jidoctor @gander2112, yes some #marketing can be outsourced, but y would u want to outsource value creation -
a core strat competence? #prodmgmttalk -4:48 PM Jul 18th, 2011

nickcoster off topic.... re Jiggy. is it american? Ask Will smithhttp://youtu.be/j4G1L8lV6LQ #prodmgmttalk -4:48
PM Jul 18th, 2011

baltomel Q5P2 I believe that some of the issues derive from internal organizational structures or lack there
of. #prodmgmttalk -4:48 PM Jul 18th, 2011

gander2112 Not in my experience RT @ErikaLAndersen: Have those other roles had any success in communicating
what they do?#prodmgmttalk -4:48 PM Jul 18th, 2011

ErikaLAndersen @jidoctor @brainmates That's what whinging means? Things you learn on #prodmgmttalk -4:49
PM Jul 18th, 2011

nickcoster We get too hung up on the labels and not focused enough on clearly defined outputs. With outputs
agreed we can match skills. #prodmgmttalk -4:49 PM Jul 18th, 2011

cindyfsolomon Welcome @baltomel ! #prodmgmttalk -4:49 PM Jul 18th, 2011

MacMyDay +1 RT @brainmates A6: Here! But need to kick it up a notch. Need 2 stop whinging & have a plan 2
change percptn of#prodmgmt #prodmgmttalk -4:49 PM Jul 18th, 2011

lmckeogh It is our Sisyphus-ian task. Not us persay, but the audience & their retention RT @jidoctor: so, when do
we stop whining #prodmgmttalk -4:49 PM Jul 18th, 2011

gander2112 @jidoctor I just see mktg aligning itself as a service org, not adding value. If that continues, then we
need #prodmktgto rck #prodmgmttalk -4:49 PM Jul 18th, 2011

jidoctor so, coming back to Q6: how do we continue this conversation to the next level? #prodmgmttalk -4:50 PM
Jul 18th, 2011

jidoctor @gander2112 i propose if you give it a chance & have the rt ppl in the role, #prodmktg can rock it to that
level#prodmgmttalk -4:50 PM Jul 18th, 2011

cindyfsolomon how about discussing Prod Mrktg Management Manifesto as a
start? http://bit.ly/jORani #prodmgmttalk -4:50 PM Jul 18th, 2011

brainmates RT @nickcoster We get hung up on labels & not focused enough on defined outputs. With outputs
agreed we can match skills #prodmgmttalk -4:50 PM Jul 18th, 2011

gander2112 A6: Perhaps we can create a #prodmktg wiki to share experiences? #prodmgmttalk -4:50 PM Jul
18th, 2011

lmckeogh RT @nickcoster: We get too hung up on the labels and not focused enough on clearly defined
outputs. #prodmgmttalk -4:51 PM Jul 18th, 2011

mhowell A6: Don't #prodmktg and #prodmgmt need regular off sites to audit strategic vision? #prodmgmttalk -
4:51 PM Jul 18th, 2011

14


gander2112 no doubt RT @jidoctor: i propose if you give it a chance & have the rt ppl in the role, #prodmktg can
rock it to that level #prodmgmttalk -4:51 PM Jul 18th, 2011

ErikaLAndersen As profession or w/in org? RT @mhowell: A6: Dont#prodmktg and #prodmgmt need regular off
sites to audit strategic vision? #prodmgmttalk -4:52 PM Jul 18th, 2011

MacMyDay Off-topic @ErikaLAndersen @jidoctor @brainmatesAustralianism: http://t.co/8Zfy40K #prodmgmttalk -
4:52 PM Jul 18th, 2011

gander2112 A6: Question: How often should #prodmgmt and#prodmktg talk 2 each other? Can they be in diff
timezones?#prodmgmttalk -4:52 PM Jul 18th, 2011

nickcoster A6) When someone asks you (the PM or PMM) what you do make sure you have a tangible answer.
(NOT "I look after the product") #prodmgmttalk -4:52 PM Jul 18th, 2011

jidoctor @mhowell but, if you're the only one in your company in the role, an offsite doesn't make sense. hard to
learn from yourself. #prodmgmttalk -4:52 PM Jul 18th, 2011

stempm RT @nickcoster: We get too hung up on the labels and not focused enough on clearly defined
outputs. #prodmgmttalk -4:52 PM Jul 18th, 2011

gander2112 Question (Off topic) do all Australians have a stunt liver for their alcohol
consumption? #prodmgmttalk -4:53 PM Jul 18th, 2011

cindyfsolomon Totally! RT @stempm: RT @nickcoster: We get too hung up on the labels and not focused enough
on clearly defined outputs. #prodmgmttalk -4:53 PM Jul 18th, 2011

mhowell @ErikaLAndersen @mhowell I think you need both for sure. Product Camps are great strategic discussions
for externals.#prodmgmttalk -4:53 PM Jul 18th, 2011

brainmates Years of practice RT @gander2112: Question (Off topic) do all Australians have a stunt liver for their
alcohol consumption? #prodmgmttalk -4:53 PM Jul 18th, 2011

gander2112 Question (Off topic) do all Australians have a stunt liver for their alcohol
consumption? #prodmgmttalk -4:53 PM Jul 18th, 2011

cindyfsolomon Totally! RT @stempm: RT @nickcoster: We get too hung up on the labels and not focused enough
on clearly defined outputs. #prodmgmttalk -4:53 PM Jul 18th, 2011

mhowell @ErikaLAndersen @mhowell I think you need both for sure. Product Camps are great strategic discussions
for externals.#prodmgmttalk -4:53 PM Jul 18th, 2011

brainmates Years of practice RT @gander2112: Question (Off topic) do all Australians have a stunt liver for their
alcohol consumption? #prodmgmttalk -4:53 PM Jul 18th, 2011

gander2112 @brainmates I swear my old boss was inhuman (from his ability to hold liquor) #prodmgmttalk -4:54
PM Jul 18th, 2011

mhowell @jidoctor In that case, it's still important! When it's just you, it's just as important to abstract yourself
from the daily.#prodmgmttalk -4:54 PM Jul 18th, 2011

15


brainmates We're all like that :) RT @gander2112: I swear my old boss was inhuman (from his ability to hold
liquor) #prodmgmttalk -4:54 PM Jul 18th, 2011

jidoctor @gander2112 #prodmgmttalk...why can't they be in diff timezones? i talk to you and we are -4:55 PM Jul
18th, 2011

gander2112 There just can't be enough pcamps though to handle all the education/bench
racing/mentoring #prodmgmttalk -4:55 PM Jul 18th, 2011

lmckeogh @gander2112 @brainmates - yeah, I had 1 of those & thought he was going to self combust, gallon of
alcohol & tons of caffeine #prodmgmttalk -4:55 PM Jul 18th, 2011

MacMyDay A6 I find blogs and face2face meetups (e.g. #pcamp) good opportunities to learn, share and
improve #prodmgmttalk -4:56 PM Jul 18th, 2011

gander2112 Perhaps we need a mentoring program where sr#prodmgmt and #prodmktg take lesser experienced
colleagues under our wings #prodmgmttalk -4:56 PM Jul 18th, 2011

gander2112 Like "Big Brother" programs #prodmgmttalk -4:56 PM Jul 18th, 2011

jidoctor but there are certainly enough #pcamps to keep the conversation moving. now if we can only
get #prodmktg ppl to attend! #prodmgmttalk -4:56 PM Jul 18th, 2011

lmckeogh @gander2112 : after the last Pcamp I attended there is a need to improve them as well. To chatty not
meaty enough#prodmgmttalk -4:56 PM Jul 18th, 2011

brainmates Come to #pcampmelb RT @MacMyDay: A6 I find blogs and face2face meetups, #pcamp good
opportunities to learn, share and improve #prodmgmttalk -4:56 PM Jul 18th, 2011

ErikaLAndersen +1 RT @gander2112: Perhaps we need mentoring program where
sr #prodmgmt and #prodmktg take lssr exp colleagues under our wings #prodmgmttalk -4:57 PM Jul 18th, 2011

cindyfsolomon @jidoctor - no time for Q7 part 1&2, No Q8, and Q9 please come back again! #prodmgmttalk -4:57
PM Jul 18th, 2011

jidoctor like the idea @gander2112, but need 2 find a "movement" to own this so can have some consistency in
the mentoring (& quality) #prodmgmttalk -4:57 PM Jul 18th, 2011

cindyfsolomon Happy to announce #PCampUtah on Sept 10, 2011 http://pcamputah.org #prodmgmttalk -4:57 PM
Jul 18th, 2011

gander2112 @jidoctor Geographic separation limits interaction. Phone, IM, email not enough #prodmgmttalk -4:57
PM Jul 18th, 2011

cindyfsolomon Join us next week: Product Management & the Sales Force w/Jock Busuttil from London, Snr Prod
Mgr Experian @jockbu #prodmgmttalk -4:58 PM Jul 18th, 2011

lmckeogh agreed, but find it difficult to get that 25th hr in the day. RT @gander2112: Perhaps we need a
mentoring program#prodmgmttalk -4:58 PM Jul 18th, 2011

16


MacMyDay @gander2112 PM and PMM is obviously diff from org to org. We don't have PMMs here, so campaign
Mktg does what they do #prodmgmttalk -4:58 PM Jul 18th, 2011

cindyfsolomon Please blog about your insights to today's talk to be reposted
at http://www.prodmgmttalk.com #prodmgmttalk-4:58 PM Jul 18th, 2011

brainmates #Pcampmelb is on 20th August.http://pcampmelbourne.com/ #prodmgmt #prodmgmttalk -4:58 PM
Jul 18th, 2011

cindyfsolomon Join me on Google+ for Global Product Management Talk Circle & trying out video
chat #prodmgmttalk-4:59 PM Jul 18th, 2011

jidoctor @lmckeogh you didn't come to my session! look at your content! #prodmgmttalk -4:59 PM Jul 18th, 2011

MacMyDay @gander2112 I would rather call them mentoring programs ;) #prodmgmttalk -4:59 PM Jul 18th, 2011

mhowell @jidoctor Do you think formalized programs, like Pragmatic Marketing are helping or hurting the definition
of these roles? #prodmgmttalk -4:59 PM Jul 18th, 2011

cindyfsolomon Thank you @jidoctor for an excellent debate today! Everyone's participation
appreciated! #prodmgmttalk -4:59 PM Jul 18th, 2011

cindyfsolomon Like us on facebook http://on.fb.me/ncKUD8#prodmgmttalk -4:59 PM Jul 18th, 2011

mhowell Anyone know of a Product Camp in the New England area?#prodmgmttalk -4:59 PM Jul 18th, 2011

cindyfsolomon Follow us on LinkedIn http://linkd.in/pJ8B68Join LinkedIn
group http://linkd.in/jRmwRx #prodmgmttalk -4:59 PM Jul 18th, 2011

cindyfsolomon Read Global Product Management Talk bloghttp://bit.ly/eOFmB6 #prodmgmttalk -5:00 PM Jul 18th,
2011

brainmates Fun session today. Thanks for the #prodmktg debate#prodmgmttalk -5:00 PM Jul 18th, 2011

cindyfsolomon Global Product Management Talk Speaker Schedule http://bit.ly/gV5xsM #prodmgmttalk -5:00 PM
Jul 18th, 2011

gander2112 Good question no easy answer RT @mhowell: Do you think formalized programs, like Pragmatic
Marketing are helping or hurting #prodmgmttalk -5:00 PM Jul 18th, 2011

lmckeogh Have a great remainder of your day, I am off#prodmgmttalk -5:00 PM Jul 18th, 2011

baltomel Plus product needs can define role @nickcoster We get too hung up on the labels,not focused enough on
clearly defined outputs #prodmgmttalk -5:01 PM Jul 18th, 2011

ErikaLAndersen Closest one I know of is Minneapolis in Novemberhttp://www.pcampmn.org/ RT @mhowell:
Anyone know of PCamp in New England? #prodmgmttalk -5:01 PM Jul 18th, 2011

mhowell @gander2112 I have been through these programs w/ 2x diff teams now, and I found it helps, but only if
both roles attend.#prodmgmttalk -5:01 PM Jul 18th, 2011

17


cindyfsolomon Want to reach target audience of Product Management people? Sponsor Global Product Management
Talk! http://bit.ly/gF0Tt3 #prodmgmttalk -5:01 PM Jul 18th, 2011

jidoctor thanks for having me @cindyfsolomon & @brainmates... this debate is why I love this
world! #prodmgmttalk -5:01 PM Jul 18th, 2011

ErikaLAndersen Thanks! RT @cindyfsolomon: Happy to announce#PCampUtah on Sept 10,
2011 http://pcamputah.org#prodmgmttalk -5:02 PM Jul 18th, 2011

baltomel RT @cindyfsolomon: Read Global Product Management Talk blog http://bit.ly/eOFmB6 #prodmgmttalk -
5:02 PM Jul 18th, 2011

mhowell @ErikaLAndersen I may need to start one then! Just found out I am moving from San Diego to
Boston. #prodmgmttalk -5:02 PM Jul 18th, 2011

brainmates Our pleasure RT @jidoctor: thanks for having me@cindyfsolomon & @brainmates... this debate is why
I love this world! #prodmgmttalk -5:02 PM Jul 18th, 2011

cindyfsolomon Unedited transcript available asap athttp://bit.ly/qAXfua scroll to bottom & read up #prodmgmttalk-
5:02 PM Jul 18th, 2011

cindyfsolomon List of product camps - add yours:http://productcamp.org/ #prodmgmttalk -5:03 PM Jul 18th, 2011

mhowell Another great tweetchat with @cindyfsolomon@brainmates and @jidoctor - Thanks all! #prodmgmttalk -
5:04 PM Jul 18th, 2011

cindyfsolomon @jidoctor - shall we schedule talk re: dif product camps in dif cities, best practices, how
to's? #prodmgmttalk -5:05 PM Jul 18th, 2011

jidoctor thanks @mhowell for the engagement today...you made it more fun #prodmgmttalk -5:05 PM Jul 18th,
2011

cindyfsolomon Today's talk: serious issues, lighthearted banter: ongoing battles raise awareness product
marketing/product management issues #prodmgmttalk -5:07 PM Jul 18th, 2011

mhowell @cindyfsolomon @jidoctor That's a great idea for a topic. I would love to know more about how to make
Pcamps successful. #prodmgmttalk -5:07 PM Jul 18th, 2011

ErikaLAndersen Me too. RT @mhowell: @cindyfsolomon @jidoctorGreat idea for a topic. Would love to know more
about making Pcamps successful. #prodmgmttalk -5:08 PM Jul 18th, 2011

MacMyDay My take away from today's #prodmgmttalk to consider clearly defined outputs rather than
responsibilities /thx@nickcoster -5:08 PM Jul 18th, 2011

jidoctor @ErikaLAndersen @mhowell: @cindyfsolomon would love to. the culture of #pcamps is something i have
some strong passion around #prodmgmttalk -5:09 PM Jul 18th, 2011

jidoctor thx @ErikaLAndersen @lmckeogh @brainmates@MacMyDay @stempm @baltomel @bdoctor @nickcoster f
or engaging w/ me on #prodmgmttalk...it was fun -5:13 PM Jul 18th, 2011

18

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