Hacking Innovation: What Innovators Really Do with Chad McAllister, PhD

www.TheEverydayInnovator.com
WHAT INNOVATORS REALLY DO
HOW BUSINESS OWNERS AND PRODUCT
PROFESSIONALS INNOVATE

THANK YOU FOR ATTENDING!
EVERYONE – RECEIVE PRODUCT INNOVATION EBOOK
3 RANDOMLY SELECTED PARTICIPANTS – RECEIVE $845
E-COURSE AT NO COST TO PREPARE FOR THE AIPMM
“CERTIFIED INNOVATION LEADER”
(CERTIFICATION EXAM REQUIRES A FEE PAID TO AIPMM)

YOU’RE DOING WHAT?
• RV road trip

• RV road trip + interviewing innovators, product professionals,
and business owners

• RV road trip + interviewing innovators, product professionals,
and business owners
– Business owners of large and small organizations
– Executives responsible for innovation
– Entrepreneurs
– Many happy encounters

WHY?
• An itch to scratch

WHY?
• An itch to scratch
• Opportunity to learn from a variety of practitioners in
different contexts
– Larger
– Small
– Entrepreneurs
• Share insights

About Chad
• Electrical Engineering
• Software Development
• Project Manager
• Product Manager
• Project, Product, Innovation
Certifications (PMI, PDMA, AIPMM)
• PhD – Requirements and Expectations
• Educator
• www.ProductInnovationEducators.com

MOST FREQUENTLY ASKED QUESTIONS
• Where have you been?
• What is your favorite place?
• What is your RV?
• Do you still like each other?

6 QUESTIONS TO SHAPE INTERVIEWS
1. An example of innovation in your company? What makes this
innovative?
2. Where did the ideas come from? Is that normal or are there other
sources of ideas also?
3. What made it successful?
4. What is the most innovative person in your organization like?
5. Advice for business owners to be more innovative?
6. What else is important to innovation?

SETTING THE STAGE
• Innovation is…

SOME LESSONS
• Three areas of innovation focus:
– Customer
– Process
– Differentiation
• Culture
• Swim with the best

SOME LESSONS
• Three areas of innovation focus:
– Customer
– Process
– Differentiation
• Culture
• Swim with the best
My goal…
provide you with at least one tangible action you can start
doing today to be more successful with innovation.

LESSON: CUSTOMER FOCUS
• Can’t control the tangible product?

• Can’t control the tangible product?
• Innovate the customer experience.

LESSON: CUSTOMER FOCUS – MCDONALD'S

• An aggressive focus on customers
• Know your customers
– The task or job they want to accomplish
– Their perception of value
– Make connections
• How can you simply change the customer experience to
create a higher value?

LESSON: PROCESS FOCUS – LAUNDROMAT
OWNER & SOFTWARE MOGUL

LESSON: PROCESS FOCUS
• Know what the job is
• Hire the right people and let them run
• Do the right things at the right times
• Do you know what the problem or objective really is?

LESSON: DIFFERENTIATION FOCUS – TIFFIN
MOTORHOMES

LESSON: DIFFERENTIATION FOCUS
• Know what customers want
• Offer something that competitors are not
• Stay ahead of trends – see what is coming next
• When customers think of your product (goods or services),
what stands out to them?

LESSON: CULTURE SUBTEXT
• Culture answers:
– What is honored?
– What is avoided?
– What is not tolerated?
• “More important than any of the individual elements,
however, is the role played by corporate culture — the
organization’s self-sustaining patterns of behaving, feeling,
thinking, and believing…” (Booz & Co Global 1000 Report,
2011)

Culture Through the Eyes of Kids
Tiffin Motorhomes
Vs
Winnebago Industries

Culture Through the Eyes of Kids
Tiffin
• Smiling faces
• Craftsmen
• Transparent
• Personal
• Not repeatable
• Family operation
Winnebago
• Neutral faces
• Hourly employees
• Secretive
• Assembly line
• Solid processes
• Public corporation

Influence of Culture on Innovation
Tiffin Winnebago
Business Strategy Extraordinary
customer service
Minimize quality
errors
Culture We are family Consistency
Innovation Service Centers Manufacturing Process

LESSON: SWIM WITH THE BEST

LESSON: SWIM WITH THE BEST
• Find the best people in your industry you can get unbiased
guidance from.
• Look for ways to be sharpened and to sharpen others.
• Don’t just learn your trade, master it.

PRODUCT INNOVATION EBOOK
16 Chapters Covering…
It is in editorial review. To receive it when it is published,
register at:
www.theeverydayinnovator.com/win

CONNECT WITH ME
WWW.LINKEDIN.COM/IN/CHADMCALLISTER/
CHAD@THEEVERYDAYINNOVATOR.COM
BLOG: WWW.THEEVERYDAYINNOVATOR.COM
TRAINING: WWW.PRODUCTINNOVATIONEDUCATORS.COM

THANK YOU

A FEW RECURRING THEMES
• Trends: SWOTT anyone?
• Safety net
• Prototype - test - refine - validate
• Necessity
• Slack time – stepping back

Culture – A Tasty Example

CULTURE – KEY TO INNOVATING AS A
CHOCOLATE MAKER
• 45 artisan chocolate makers in the US. Problem – how to
stand out?
• Apply 3 Ps:
1. Personal: the mission is personally motivating
2. Powerful: the story is bigger than themselves
3. Persuasive: create raving fans that recommend the business
• What is the story behind your product?

Hacking Innovation: What Innovators Really Do with Chad McAllister, PhD

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