Feb 13, 2012 Fallacious Product Management w/ Travis Jensen @softwaremaven

Transcript from Feb 13, 2012: Global Product Management Talk
Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven
Fallacious Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

Travis Jensen, Product Manager and Founder of ClickLock
spoke about Why Awesome Technology Is Not Enough At The
Global Product Management Talk On Twitter on February 6, 2012
using the hashtag #prodmgmttalk with co-hosts Cindy F. Solomon
@cindyfsolomon joined by Val Workman @valworkman

Travis says, "From the first day I realized that figuring out
what to build was a far more difficult problem than just
building something, I knew my days of coding were coming
to an end. Since then, I've done everything I can to learn
from my peers in the product management community with
the hope that, together, we can increase the value of our
products, our companies, and our careers. Kudos to The
Global Product Management Talk for providing a forum to
accomplish that!"

INTRO
Being a product manager is much like being a scientist. Scientists and philosophers have spent countless
years understanding how to make rational decisions. Customer Development and Lean Startups are all about
iterative experimentation, using data to understand your customers and to shape your product. While
customer development and lean methodology are discussed a lot in the startup scene, the basic tenets
involving hypotheses and experimenting apply just as well to product management at companies of all sizes.
Companies live or die by understanding who their customers are and building products that those customers
want. Product managers must always be discovering the answers to who wants a product, why they want it,
and if that desire will scale sufficiently. Invariably, product managers must orient founders that their awesome
technology is not enough.

Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who
asks questions of the participants on Twitter in a Socratic discussion, with a simultaneous audio discussion
broadcast over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand
consumption on the web and mobile devices.

 Podcast: http://bit.ly/xrZE64
 Links: : http://bit.ly/xo2QFx
_______________________________________________________________________________________________
Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com

Sponsor us http://bit.ly/gF0Tt3 Thank you.

@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1


This week is sponsored by the AIPMM, The Association of International Product Marketing and Management
(AIPMM) http://www.aipmm.com

QUESTIONS FOR DISCUSSION
Please introduce yourself, where you're tweeting from & involvement w/ #prodmgmt

Q1 How do you take control of product development from founders who love their products?
Q2 What is the difference between product management at a small company and at a large company?
Q3 Small companies are notoriously technology driven. How do you encourage product results instead?
Q4 How do you accomplish product management on a shoe-string budget?
Q5 Where do you find support and mentoring in your product management career?
Q6. How do you elicit buy in to your viewpoint?

TWEET CHRONOLOGY
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
Can't participate on Twitter? Listen to the podcast! Follow Us on BlogTalkRadio http://t.co/rgVn1HbN
Put it on your calendar! #prodmgmt Speaker Schedule (through April!) http://t.co/xJ9kLkSb
What is the Global Product Management Talk? http://t.co/WxgIN6Oz
When is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96

AIPMM Join Global Product Management Talk in 30 mins for Fallacious #ProdMgmt starts earlier today!
http://t.co/BwnPKn42 #prodmgmttalk

ProdMgmtTalk Our co-host today is @ValWorkman spoke recently 7 Pillars of #ProdMgmt &
You http://t.co/SzdaIokY#prodmgmttalk

ProdMgmtTalk Today's speaker Travis Jensen @Software Maven Product Manager & Founder
ClickLock http://t.co/74oRb9Tj#prodmgmt #prodmgmttalk

ProdMgmtTalk Please visit our sponsor @AIPMM & register for upcoming webinar on Guide to
ProdBOK http://t.co/jTMSC7e5#prodmgmt #prodmgmttalk

CindyFSolomon Waiting to hear from speaker @SoftwareMaven.... Excited to have @ValWorkman join us
live as co-host today!#prodmgmttalk

ValWorkman Interesting questions today on #prodmgmttalkhope you can join us in 15 min.

_______________________________________________________________________________________________




SoftwareMaven Getting ready to start the conversation on Fallacious #prodmgmt in 15 minutes. Join us
athttp://t.co/lAzjZ4km #startup #prodmgmttalk

CindyFSolomon Awesome! @SoftwareMaven & @ValWorkmandiscussing questions! http://t.co/EGyx7akb
in preparation for#prodmgmttalk

CindyFSolomon Do you know what Fallacious #prodmgmt is?http://t.co/lQQTOFFE Join us in 6 minutes
w/ @SoftwareMavenand @ValWorkman #prodmgmttalk

johnnewbury_ RT @cindyfsolomon Do you know what Fallacious#prodmgmt is? http://t.co/csxjOk4O Join
us now w/@SoftwareMaven and @ValWorkman #prodmgmttalk

cindyfsolomon Please introduce yourself, where you're tweeting from & involvement w/ #prodmgmt
#prodmgmttalk

cindyfsolomon Our speaker @SoftwareMaven is in Salt Lake City, UT involved w/ Utah Product
Management Association (UPMA)#pcamp #prodmgmt #prodmgmttalk

cindyfsolomon This is your host CindyFSolomon tweeting from the SF Bay Area. Looking forward to Product
Camp Austin this weekend.

SoftwareMaven @cindyfsolomon We prefer to refer to SLC as "Silicon Slopes" ;) #prodmgmttalk

ValWorkman Hi great to be back at #prodmgmttalk I'm in the great state of Texas, Austin that is.

cindyfsolomon Welcome @johnnewbury_ @SoftwareMaven@ValWorkman @AIPMM @prodmgmttalk #pr
odmgmttalk -12:59 PM Feb 13th, 2012

SoftwareMaven FYI, @UtahPMA is http://t.co/P3uxdBMa#prodmgmttalk -1:00 PM Feb 13th, 2012

johnnewbury_ John, non-tech product manager from Leicestershire, UK #prodmgmttalk -1:00 PM Feb 13th,
2012

SoftwareMaven @johnnewbury_ Hi, John. Thanks for joining us!#prodmgmttalk -1:01 PM Feb 13th, 2012

cindyfsolomon Just gave the introductions & thank you to our sponsor, @AIPMM you can hear:
http://t.co/1VGRHwZR #prodmgmttalk -1:06 PM Feb 13th, 2012

_______________________________________________________________________________________________




cindyfsolomon @softwaremaven says that humility is important - focus on what makes products work &
customers love them! #prodmgmttalk -1:06 PM Feb 13th, 2012

cindyfsolomon @Softwaremaven says dif betw large & small cos are personality rather than process issues
- scientific mindset helps #prodmgmttalk -1:07 PM Feb 13th, 2012

johnnewbury_ The job of the product manager is not to know the answers, it's to find the answers.
@valworkman #prodmgmttalk. On air now. #prodmgmttalk -1:08 PM Feb 13th, 2012

cindyfsolomon @ValWorkman says its important that@SoftwareMaven said "WE" don't know the answers
#prodmgmt team sport (no "me" or "I") #prodmgmttalk -1:08 PM Feb 13th, 2012

cindyfsolomon RT @johnnewbury_: job of the product manager is not to know the answers, its to find the
answers. @valworkman #prodmgmttalk -1:09 PM Feb 13th, 2012

cindyfsolomon We all want to learn from others -@SoftwareMaven takes humility seriously! That's why we
do this weekly! #prodmgmttalk -1:09 PM Feb 13th, 2012

johnnewbury_ Tuned into #prodmgmttalk right now with @cindyfsolomon, @valworkman and
@softwaremaven. Join in now:http://t.co/4KYPTZgn #prodmgmttalk -1:10 PM Feb 13th, 2012

cindyfsolomon @johnnewbury_ @SoftwareMaven completely agrees! & knowing the right questions to ask
is essential#prodmgmttalk -1:10 PM Feb 13th, 2012

cindyfsolomon In startups - spend resources finding answers to so many questions - In lrge companies -
may feel don't need to ask ques #prodmgmttalk -1:11 PM Feb 13th, 2012

cindyfsolomon @ValWorkman discussing his exp in large companies - have divisions of Boston Group
Matrix categorizing products - dog or cow #prodmgmttalk -1:12 PM Feb 13th, 2012

johnnewbury_ In large cos, product managers could know what questions to ask, but not always be able to
access the customer for answers. #prodmgmttalk -1:13 PM Feb 13th, 2012

cindyfsolomon @ValWorkman says big companies try to move rising star into cash cow - strategy
determines kind of questions to ask #prodmgmttalk -1:13 PM Feb 13th, 2012

johnnewbury_ More direct access to customer for prod mgrs in smaller co's. No need to navigate
around/through marketing or sales #prodmgmttalk -1:14 PM Feb 13th, 2012
_______________________________________________________________________________________________




cindyfsolomon RT @johnnewbury_: In large cos, prodmgmt could know what questions to ask, but not
always able to access customer for answers. #prodmgmttalk -1:14 PM Feb 13th, 2012

cindyfsolomon @ValWorkman imagine a 9 member football team - 1/2 thru 1/2 team hurt - can't ask who's
doing what - same with small company #prodmgmttalk -1:15 PM Feb 13th, 2012

cindyfsolomon @SoftwareMaven says bigst problem is communication in all size companies
#prodmgmttalk -1:16 PM Feb 13th, 2012

cindyfsolomon We should have a discussion on "Who is the CEO of the product?" #prodmgmttalk -1:17 PM
Feb 13th, 2012

cindyfsolomon Q1 How do you take control of product development from founders who love their
products?#prodmgmttalk -1:17 PM Feb 13th, 2012

bob mcgough @cindyfsolomon A1 You don't. :)

johnnewbury_ A1: Founders can be great allies, or a real problem. Or both at the same time. Strong
communication helps.#prodmgmttalk -1:18 PM Feb 13th, 2012

johnnewbury_ A2: Share founders passion, and show you can build on their vision. Communicate objectives
and milestones.#prodmgmttalk -1:19 PM Feb 13th, 2012

cindyfsolomon A1 @SoftwareMaven says lots of answers to "When does a startup need #prodmgmt?"
CEOs often do prodmgmt in startups #prodmgmttalk -1:19 PM Feb 13th, 2012

product_guy @cindyfsolomon Hi! Not there :(Chuckled-6x thru dat scenario. PMs can set up systems to
minimize bad CEO behavior, but boss is right. Right?

cindyfsolomon You need someone to do #prodmgmt & make sure product gets built - in startups its
CEO #prodmgmttalk -1:21 PM Feb 13th, 2012

cindyfsolomon @SoftwareMaven says comes a point when CEO is too busy to get outside of building - bring
in #prodmgmt confronted w/issues#prodmgmttalk -1:22 PM Feb 13th, 2012

cindyfsolomon Investors look to CEO for product guidance & not to#prodmgmt - requires realign
communication channels #prodmgmttalk -1:23 PM Feb 13th, 2012

_______________________________________________________________________________________________




cindyfsolomon @ValWorkman sees this often - uses mechanism of gated process to address & use small
incremental changes CEO reviews #prodmgmt#prodmgmttalk -1:24 PM Feb 13th, 2012

ProdMgmtTalk @SoftwareMaven says if CEO can't relinquish reigns - then #prodmgmt doomed to tactical
project mgmt #prodmgmttalk-1:26 PM Feb 13th, 2012

ProdMgmtTalk @johnnewbury_ speaker @SoftwareMavencompletely agrees w/ points! You must get
CEO's trust & finesse their passion to act #prodmgmttalk -1:28 PM Feb 13th, 2012

ProdMgmtTalk @johnnewbury_ @ValWorkman says getting out roadmap helps engage stakeholders &
gets buyin for wrestling authority #prodmgmttalk -1:29 PM Feb 13th, 2012

ProdMgmtTalk Q2 What is the difference between product management at a small company and at a large
company? #prodmgmttalk -1:30 PM Feb 13th, 2012

ProdMgmtTalk @SoftwareMaven A2 horizon diff in smll co - time horizon short on attention: 6 mos is
forever #prodmgmttalk -1:31 PM Feb 13th, 2012

ProdMgmtTalk @brainmates Join us! #prodmgmttalk -1:32 PM Feb 13th, 2012

ProdMgmtTalk We're broadcasting live on the air! Listen in now at http://t.co/hgsJAnz5. #BlogTalkRadio

johnnewbury_ Can I ask, is it possible/common for product managers to transition from large co to small co
- successful or high-risk? #prodmgmttalk -1:33 PM Feb 13th, 2012

ProdMgmtTalk Q3 Small companies are notoriously technology driven. How do you encourage product
results instead? #prodmgmttalk -1:33 PM Feb 13th, 2012

ProdMgmtTalk @SoftwareMaven says even building an electric car - focus on making what people want to
drive or better features....#prodmgmttalk -1:34 PM Feb 13th, 2012

johnnewbury_ A3: Get the roadmap in place – fast. Show how technology runs right alongside (not instead
of) new product development. #prodmgmttalk -1:34 PM Feb 13th, 2012

ValWorkman @johnnewbury #prodmgmttalk Great question, I'd like to address this. -1:35 PM Feb 13th,
2012

ProdMgmtTalk A3 @SoftwareMaven sees big goal as #prodmgmthelp others in org empathize w/
customer! EVry1 wants to do right thing... #prodmgmttalk -1:36 PM Feb 13th, 2012

_______________________________________________________________________________________________




ProdMgmtTalk RT @ValWorkman: @johnnewbury_ #prodmgmttalkGreat question, Id like to address
this. #prodmgmttalk -1:36 PM Feb 13th, 2012

johnnewbury_ A3: Small frequent milestones can help keep focus on product-based results. Long-distance
visionary goals prone to drift. #prodmgmttalk -1:37 PM Feb 13th, 2012

ProdMgmtTalk @johnnewbury_ @ValWorkman says if #prodmgmtstarts in lrg or small arena & stays +3
years - become biased perspective #prodmgmttalk -1:37 PM Feb 13th, 2012

SoftwareMaven @johnnewbury_ Very true. The faster you can get things in front of customers, the better
for all. #prodmgmttalk -1:38 PM Feb 13th, 2012

ProdMgmtTalk @johnnewbury_ #prodmgmt issue is getting stuck in "I" or "We" from diff size organizations
after sev years in same size space #prodmgmttalk -1:38 PM Feb 13th, 2012

brainmates Hello from Sydney #prodmgmttalk -1:38 PM Feb 13th, 2012

ProdMgmtTalk @johnnewbury_ @ValWorkman sees same pattern in sales people transitioning from diff
size enterprise to small#prodmgmttalk -1:39 PM Feb 13th, 2012

ProdMgmtTalk Welcome Nick! @brainmates - glad to have you join from Sydney - we changed time too
early for you today, but good for England! #prodmgmttalk -1:40 PM Feb 13th, 2012

MarleneMBryan Fallacious Product Management w/Travis Jensen SoftwareMaven 02/13 by ProdMgmttalk
| Blog Talk Radio:http://t.co/5tAs5BhA via #prodmgmttalk -1:40 PM Feb 13th, 2012

ProdMgmtTalk We're discussing Q3 Small companies are notoriously technology driven. How do you
encourage product results instead? #prodmgmttalk -1:40 PM Feb 13th, 2012

ProdMgmtTalk @ValWorkman just coined a new term "The Travis Law" re: transitioning from diff size
organizations #prodmgmttalk-1:41 PM Feb 13th, 2012

ProdMgmtTalk Welcome @MarleneMBryan ! #prodmgmttalk -1:41 PM Feb 13th, 2012

ProdMgmtTalk @MarleneMBryan Today's questions & resources:http://t.co/FGBHPZzh #prodmgmttalk -
1:42 PM Feb 13th, 2012

ProdMgmtTalk The New "Travis Law" jist stems from notion of shldn't matter size of company, industry or
product - #prodmgmt is a practice! #prodmgmttalk -1:43 PM Feb 13th, 2012

ProdMgmtTalk Practice of #prodmgmt is same where-ever you are - Best Practices are ideal function
regardless of environment#prodmgmttalk -1:43 PM Feb 13th, 2012
_______________________________________________________________________________________________




ProdMgmtTalk @SoftwareMaven says another aspect: overall size of #prodmgmt task requires
specialization - more to discuss#prodmgmttalk -1:44 PM Feb 13th, 2012

ProdMgmtTalk Q4 How do you accomplish product management on a shoe-string budget? #prodmgmttalk -
1:45 PM Feb 13th, 2012

ProdMgmtTalk @SoftwareMaven says A4 - how get max info for min $? necessary in startup - but also in
larger have limited resources - #prodmgmttalk -1:45 PM Feb 13th, 2012

brainmates This speaks to the separation of #prodmgmt as a domain vs industry knowledge. Both are
important. #prodmgmttalk-1:46 PM Feb 13th, 2012

ProdMgmtTalk @SoftwareMaven looks at who market is & best way to touch most of them. ClickLock in
midst of experiment - b2b or b2c #prodmgmttalk -1:47 PM Feb 13th, 2012

ProdMgmtTalk RT @brainmates: This speaks to the separation of#prodmgmt as a domain vs industry
knowledge. Both are important. #prodmgmttalk -1:47 PM Feb 13th, 2012

brainmates A4) Start with 1 customer. Speak to them. If you don't speak with at least one then it gets very
expensive later.#prodmgmttalk -1:47 PM Feb 13th, 2012

ProdMgmtTalk @SoftwareMaven Getting quantitative info diff & expensive; qualitative avail at trade conf -
lots of great feedback quickly #prodmgmttalk -1:48 PM Feb 13th, 2012

ProdMgmtTalk RT @brainmates: A4) Start w/ 1 customer. Speak to them. If you dont speak with at least
one then it gets very expensive later. #prodmgmttalk -1:48 PM Feb 13th, 2012

johnnewbury_ A4: In the absence of pound notes (dollars), passion can be a good currency that buys
support, networks.#prodmgmttalk -1:49 PM Feb 13th, 2012

ProdMgmtTalk @ValWorkman looking at stats of #prodmgmtemployment. 2009 1200 companies increased
social media spend 65% when $ rare #prodmgmttalk -1:49 PM Feb 13th, 2012

SoftwareMaven @brainmates And you can almost always find one person within driving
distance. #prodmgmttalk -1:49 PM Feb 13th, 2012

nickcoster RT @SoftwareMaven: @brainmates And you can almost always find one person within driving
distance. #prodmgmttalk -1:50 PM Feb 13th, 2012

_______________________________________________________________________________________________




ProdMgmtTalk Twitter played key role in 76% of campaigns during lean times...# increased in 3
years #prodmgmttalk -1:50 PM Feb 13th, 2012

johnnewbury_ A4: Get solid KPI's in place and measure frequently – solve issues / get back on track quickly
to minimise cost impact.#prodmgmttalk -1:50 PM Feb 13th, 2012

ProdMgmtTalk Welcome @nickcoster ! #prodmgmttalk -1:50 PM Feb 13th, 2012

ProdMgmtTalk RT @nickcoster: RT @SoftwareMaven: @brainmatesAnd you can almost always find one
person within driving distance.#prodmgmttalk -1:50 PM Feb 13th, 2012

brainmates A4 Social Media and online services can provide a massive amplification effect for messages
worth sharing - Cheaply.#prodmgmttalk -1:52 PM Feb 13th, 2012

ProdMgmtTalk RT @brainmates: A4 Social Media / online services provide massive amplification effect for
messages worth sharing - Cheaply. #prodmgmttalk -1:53 PM Feb 13th, 2012

ProdMgmtTalk Social Media huge component for all #prodmgmtignore at your product's peril!
says @SoftwareMaven seniment sensing via network #prodmgmttalk -1:54 PM Feb 13th, 2012

ProdMgmtTalk @ValWorkman going back to #prodmgmt choosing right questions - Theory of Constraints -
opportunity pipeline & ROI#prodmgmttalk -1:55 PM Feb 13th, 2012

ProdMgmtTalk 3 major divisions: 1. idea generation 2. conversion of ideas into prod concepts 3. getting
buyin from stakeholders#prodmgmttalk -1:55 PM Feb 13th, 2012

ProdMgmtTalk on shoestring budget must identify where constraints are - smll companies not enuf input/
lrg companies too much info #prodmgmttalk -1:56 PM Feb 13th, 2012

ProdMgmtTalk @ValWorkman provided great summary for shoestring issues siting Theory of
Constraints #prodmgmttalk -1:57 PM Feb 13th, 2012

ProdMgmtTalk Always easy to optimize for problem thats NOT blocking problem says @SoftwareMaven we
want perfection = enemy of good enuf #prodmgmttalk -1:57 PM Feb 13th, 2012

ProdMgmtTalk MVP all about good enuf says @SoftwareMaven#prodmgmttalk -1:58 PM Feb 13th, 2012

brainmates When you have too many ideas to start with pick 1 and test it. You will never know if it was the
best 1. Then do it again. #prodmgmttalk -1:58 PM Feb 13th, 2012

brainmates Thanks Travis Jensen @softwaremaven . Sorry I was late to the party. #prodmgmttalk -1:59 PM
Feb 13th, 2012
_______________________________________________________________________________________________




johnnewbury_ Works for me - this one is going up on the office wall: @softwaremaven 'Perfection is the
enemy of good enough'. #prodmgmttalk -2:00 PM Feb 13th, 2012

ProdMgmtTalk You don't need to know the best 1 - just need to have 1 that works! #prodmgmttalk -2:00
PM Feb 13th, 2012

ProdMgmtTalk Transcript available today http://t.co/9eCHERhI #prodmgmttalk -2:01 PM Feb 13th, 2012

SoftwareMaven Thanks to everybody for joining in. Feel free to ping me any time on Twitter or
LinkedIn: http://t.co/lBXM5MCC#prodmgmttalk -2:01 PM Feb 13th, 2012

ProdMgmtTalk Today's stats! 117 tweets generated 178,734 impressions, reaching an audience of 20,468
followers within the past 24 hours #prodmgmttalk -2:01 PM Feb 13th, 2012

brainmates http://t.co/oR6RHJ1X Sesame Street teaches the Scientific Method - applied
to #prodMgmt #prodmgmttalk -2:02 PM Feb 13th, 2012

ProdMgmtTalk RT @brainmates: http://t.co/weOFGDZM Sesame Street teaches the Scientific Method -
applied to #prodMgmt #prodmgmttalk -2:02 PM Feb 13th, 2012

johnnewbury_ Thanks to @cindyfsolomon, @softwaremaven and@valworkman for another great
session. #prodmgmttalk every Monday. #prodmgmttalk -2:02 PM Feb 13th, 2012

MarleneMBryan Perfection is the enemy of good enough.~ Travis Jensen #prodmgmttalk -2:02 PM Feb
13th, 2012

brainmates RT @MarleneMBryan: Perfection is the enemy of good enough.~ Travis Jensen

ProdMgmtTalk Discussing Texas treats for after productcamp Austin on Saturday!
#pcampATX #prodmgmttalk -2:02 PM Feb 13th, 2012

ProdMgmtTalk Thank you @SoftwareMaven for speaking &@ValWorkman for co-hosting
today! #prodmgmttalk -2:03 PM Feb 13th, 2012

ProdMgmtTalk Awesome tweeters: @johnnewbury_ @brainmates @bestdealsavetip
@nickcoster @aipmm @consultski@MarleneMBryan #prodmgmttalk -2:05 PM Feb 13th, 2012

ProdMgmtTalk Next week US holiday= Day change: Join us 2/21 3:00 PM PT for Blogging & Web Writing w/
a Human Voice w/ Chris@blueferret #prodmgmttalk -2:10 PM Feb 13th, 2012

_______________________________________________________________________________________________




ProdMgmtTalk Converse with us http://t.co/y07kOGpk Follow Us on
BlogTalkRadio http://t.co/rgVn1HbN Like Us on fbhttp://t.co/ppUFX3Kv #prodmgmttalk -2:11 PM Feb 13th,
2012

ProdMgmtTalk Converse with us http://t.co/y07kOGpk Follow Us on
BlogTalkRadio http://t.co/rgVn1HbN Like Us on fbhttp://t.co/ppUFX3Kv #prodmgmttalk -2:11 PM Feb 13th,
2012

ProdMgmtTalk Check out our Android App http://t.co/4owvOjDzSubscribe to
Newsletter http://t.co/3bSifQnj Read Recapshttp://t.co/Vpu05U2Z #prodmgmttalk -2:32 PM Feb 13th,
2012

ProdMgmtTalk Please visit our sponsor @AIPMM & register for upcoming webinar on Guide to
ProdBOK http://t.co/jTMSC7e5#prodmgmt #prodmgmttalk -2:34 PM Feb 13th, 2012

johnnewbury_ @MarleneMBryan @brainmates @nickcoster - Thanks very much for
the #prodmgmttalk retweets - I appreciate it. Hope you enjoyed the session? -2:42 PM Feb 13th, 2012

ProdMgmtTalk Bravo! @varnedoe @prdmkgBlackbelt @JC2THE3RD@NickKellet @DerekBrittonUK @mmar
fise @SpiritualErotic @GetApp@fraouf @PCAustin #prodmgmttalk -2:44 PM Feb 13th, 2012

Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK !
Thank you Travis Jensen @SoftwareMaven for SPEAKING today! Thank you Val Workman @ValWorkman
for co-hosting!

Todays stats: 143 tweets generated 214,000 impressions, reaching an audience of 20,205 followers

Join us next week Tuesday, Feb 21 for Battle Against Cryptic Web Content w/ Chris Williams @blueferret
Find your time: http://bit.ly/Av8iyi

Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of
pre-posted questions with live audio of thought leader and co-hosts commenting.

Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
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_______________________________________________________________________________________________



Feb 13, 2012 Fallacious Product Management w/ Travis Jensen @softwaremaven

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