3/5/12 Expanding The Innovation Pie w/ Hutch Carpenter, VP at Spigit, @bhc3

Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

Hutch says, "Product management is the most
interesting and dynamic work you'll find in
companies, drawing on multiple disciplines and
affected by many emerging market trends. Using
Twitter to bring people together to cover the
issues and trends is a great way to open up the
discussion. I look forward to engaging with the
Global Product Management Talk community."

Hutch Carpenter, Vice President of Product for Spigit, spoke at the weekly Global Product Management Talk on
Twitter Monday, March 5, 2012 using the hashtag #ProdMgmtTalk. Each week, The Global Product
Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants
on Twitter in a Socratic discussion, with a simultaneous audio discussion broadcast over BlogTalkRadio. The
transcript of Tweets and podcast are available for on-demand consumption on the web and mobile devices.

INTRO
Two factors are driving an interest in expanding the process of innovation beyond R&D, product and strategy
inside companies. First, we're seeing a general move, inside organizations and out in the streets, toward broader
participation in decisions. Second, studies are confirming the value of diverse inputs in the innovation process.
This talk discusses ways to address these emerging opportunities.

 Podcast: http://bit.ly/ABeDc1
 Links: http://bit.ly/yFiaKW

ABOUT HUTCH CARPENTER
Hutch Carpenter is Vice President of Product for Spigit, working on blending the crowd with traditional
evaluations to get the best ideas funded. Previously, he worked in social software and has more than 7 years
experience in the enterprise software market. Prior to becoming a product manager, he transitioned from being a
banker. Hutch earned his MBA from the University of Virginia.

This week is sponsored by the AIPMM, The Association of International Product Marketing and
Management (AIPMM) http://www.aipmm.com

QUESTIONS FOR DISCUSSION
Please introduce yourself, where you're tweeting from & your involvement with #prodmgmt
Q1. What is the "customer job" (Clay Christensen sense) that needs to be filled by innovation management
software?
Q2. Which employees are "right" for participating in the innovation process?
_______________________________________________________________________________________________
Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com

Sponsor us http://bit.ly/gF0Tt3 Thank you.

@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1


Q3. How do you find high potential ideas from a high volumes of them?
Q4. What are some models for engaging employees in a process that falls outside their "day jobs"?
Q5. Isn't this a popularity contest for ideas, and what company would operate that way?
Q6. What does it mean to "evaluate" an idea?
Q7. How to say 'no' to an idea, and not discourage future participation?
Q8. What are some best practices for running an employee innovation program?
Q9. What about expanding beyond employees, and bringing customers directly into the innovation process?
Q10. Where does a crowdsourced innovation management platform fit within the enterprise software
ecosystem?

TWEET CHRONOLOGY

Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
Can't participate on Twitter? Listen to the podcast! Follow Us on BlogTalkRadio http://t.co/rgVn1HbN
Put it on your calendar! #prodmgmt Speaker Schedule (through April!) http://t.co/xJ9kLkSb
What is the Global Product Management Talk? http://t.co/WxgIN6Oz
When is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96

ProdMgmtTalk Thank you to @AIPMM for sponsoring today's#ProdMgmtTalk Check out 3/16
webinar: http://t.co/7P1mFoD9#prodmgmttalk #prodmgmt

ProdMgmtTalk Join #ProdMgmtTalk on #innovation Never participated in a twitter chat?
FAQs http://t.co/AuZ0fHg1#prodmgmt -2:41 PM Mar 5th, 2012

ProdMgmtTalk Today on #Innovation: Learn How to participate in Socratic Twitter Talk via
Global #ProdMgmtTalkhttp://t.co/EBe91eUW #prodmgmt -2:41 PM Mar 5th, 2012

ProdMgmtTalk Can't participate on Twitter? Listen to the podcast! Follow Us on
BlogTalkRadio! http://t.co/rgVn1HbN#prodmgmttalk #prodmgmt -2:41 PM Mar 5th, 2012

ProdMgmtTalk Put #ProdMgmtTalk on your calendar!#prodmgmt Speaker Schedule (through
May!)http://t.co/xJ9kLkSb -2:41 PM Mar 5th, 2012

ProdMgmtTalk What is the Global Product Management
Talk?http://t.co/WxgIN6Oz #prodmgmttalk #prodmgmt #twitter#chat -2:41 PM Mar 5th, 2012

bhc3 OK, almost time...at 3 pm Pacific, I'll be on the#prodmgmttalk radio show, talking "Expanding the Innovation
Pie" http://t.co/nAlnaBH5 -2:48 PM Mar 5th, 2012

pamroes RT @compellingmktr: Thanks @ProdMgmtTalk for the RT - cu online soon for #prodmgmttalk for "Expanding
the Innovation Pie" http://t.co/48o1YM8z -2:49 PM Mar 5th, 2012

_______________________________________________________________________________________________




ProdMgmtTalk Welcome @pamroes @Jabaldaia #prodmgmttalk-2:55 PM Mar 5th, 2012

PGopalan very excited to be on the tweetchat today with@cindyfsolomon @bhc3 for "Expanding the Innovation
Pie"http://t.co/y97hwvp7 #prodmgmttalk -2:56 PM Mar 5th, 2012

cindyfsolomon RT @Jabaldaia: RT @cindyfsolomon: @Jabaldaia<1
hr #ProdMgmtTalk @bhc3 of @Spigit w @PGopalan Expndng#Innovation http://t.co/byscN0Sp http://t.co/ALbT4THe -
2:57 PM Mar 5th, 2012

cindyfsolomon RT @bhc3: OK, almost time...at 3 pm Pacific, I'll be on the #prodmgmttalk radio show, talking
"Expanding the Innovation Pie" http://t.co/nAlnaBH5 -2:57 PM Mar 5th, 2012

ProdMgmtTalk Welcome our speaker @bhc3 and our co-host@PGopalan for today's talk
resources: http://t.co/4pYsWl4V#prodmgmttalk -2:59 PM Mar 5th, 2012

ProdMgmtTalk Welcome to #ProdMgmtTalk! Please introduce yourself, where you're tweeting from & your involvement
with#prodmgmt -3:01 PM Mar 5th, 2012

ProdMgmtTalk Intro to our speaker, Hutch Carpenter @bhc3 VP Product @Spigit blends crowd w/traditional
evaluations to get best ideas funded #prodmgmttalk -3:01 PM Mar 5th, 2012

ProdMgmtTalk Welcome today's co-host Prabhakar Gopalan@PGopalan strategy consultant based in Austin, Texas &
corporate strategist at Dell #prodmgmttalk -3:01 PM Mar 5th, 2012

ProdMgmtTalk Intro co-host Prabhakar Gopalan @PGopalanfounded Whole Mind Consulting innovation driven
management consulting firm #prodmgmttalk #prodmgmt -3:01 PM Mar 5th, 2012

ErikaLAndersen Hi all...Erika checking in from Salt Lake City into #prodmgmttalk -3:05 PM Mar 5th, 2012

ProdMgmtTalk Q1. What is the "customer job" (Clay Christensen sense) that needs to be filled by innovation
management software? #prodmgmttalk -3:05 PM Mar 5th, 2012

ProdMgmtTalk Our format – we’ll post questions one at a time with Q1, Q2, Q3 Please answer using A1, A2,
A3#prodmgmttalk #prodmgmt -3:06 PM Mar 5th, 2012

ProdMgmtTalk Welcome! @ErikaLAndersen: Hi all...Erika checking in from Salt Lake City into #prodmgmttalk -3:06 PM
Mar 5th, 2012

lmckeogh Managing to check out #prodmgmttalk & @bhc3. It's been a while, glad to be back. #prodmgmttalk -3:07 PM
Mar 5th, 2012

ProdMgmtTalk @bch3 answers Part1: When seek #innovationsstreamlinng ops & cust engagement want to leverage
full cognitive diversity of org #prodmgmttalk -3:07 PM Mar 5th, 2012

compellingmktr Customers buy products to get a job done.#prodmgmttalk -3:08 PM Mar 5th, 2012

ProdMgmtTalk Welcome Larry @lmckeogh and Tom Evans@compellingmktr! #prodmgmttalk -3:08 PM Mar 5th, 2012

ProdMgmtTalk RT @compellingmktr: Customers buy products to get a job done. #prodmgmttalk -3:08 PM Mar 5th, 2012

bhc3 Links to information about jobs-to-be-done:http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:08 PM Mar 5th, 2012
_______________________________________________________________________________________________




cindyfsolomon RT @bhc3: Links to information about jobs-to-be-done: http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:09
PM Mar 5th, 2012

ErikaLAndersen RT @compellingmktr: Customers buy products to get a job done. #prodmgmttalk -3:09 PM Mar 5th, 2012

ProdMgmtTalk @PGopalan says "Job to be done is betw cust & end result - many ways to get job
done" #prodmgmttalk -3:09 PM Mar 5th, 2012

SpigitProduct RT @bhc3: Links to information about jobs-to-be-done: http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:09 PM
Mar 5th, 2012

ProdMgmtTalk @bhc3 responds to @PGopalan - customers know better than any1 else what is the job to be done -
need to prioritize to solve #prodmgmttalk -3:10 PM Mar 5th, 2012

ProdMgmtTalk Welcome @SpigitProduct ! #prodmgmttalk -3:10 PM Mar 5th, 2012

ProdMgmtTalk @bhc3 says Rewired Group & Strategen group doing a lot of work on this: frameworks to articulate
what are customer needs #prodmgmttalk -3:11 PM Mar 5th, 2012

ErikaLAndersen RT @ProdMgmtTalk: @bhc3 - customers know better than any1 else what is the job to be done -
need to prioritize to solve #prodmgmttalk -3:11 PM Mar 5th, 2012

johnpeltier Joined in and listening from Atlanta! #prodmgmttalk-3:11 PM Mar 5th, 2012

cindyfsolomon RT @johnpeltier: Joined in and listening from Atlanta! #prodmgmttalk -3:11 PM Mar 5th, 2012

ProdMgmtTalk Welcome @johnpeltier listening from Atlanta!#prodmgmttalk -3:11 PM Mar 5th, 2012

ProdMgmtTalk Listen in now at http://t.co/lIT8Wugt#innovation w/ @bhc3 and @PGopalan #prodmgmt#prodmgmttalk -
3:12 PM Mar 5th, 2012

ProdMgmtTalk Innovation Software relies on both crowdsourcing & social - @Spigit @Jive @Yammer
@IBMconnections @Sharepoint2010 #prodmgmttalk -3:13 PM Mar 5th, 2012

ProdMgmtTalk @bhc3 ideas get stuck at dept level in email, conversations, reports - this opens all levels up to tap &
grow #prodmgmttalk -3:13 PM Mar 5th, 2012

lmckeogh Christensen talks about the jobs to be done using technology matched to a market. New innovation software
expands approach #prodmgmttalk -3:13 PM Mar 5th, 2012

ProdMgmtTalk From @PGopalan collection of Innovation Software Platforms available http://t.co/uHUxAiPv
#innovation #prodmgmt #prodmgmttalk -3:14 PM Mar 5th, 2012

ProdMgmtTalk @PGopalan says people want to innovate - what better way than to use a tool developed for this
purpose! #prodmgmttalk -3:14 PM Mar 5th, 2012

ProdMgmtTalk RT @lmckeogh: Christensen talks about jobs to be done using tech matched to a market. New
innovation software expands approach #prodmgmttalk -3:14 PM Mar 5th, 2012

ProdMgmtTalk @bhc3 important to know if other people share concerns- imp. to get culture correct - social is common
platform prev missing #prodmgmttalk -3:15 PM Mar 5th, 2012

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lmckeogh Innovation management head across the entire value chain. Take a look at new opportunities via partners,
crowds, peers, & open #prodmgmttalk -3:16 PM Mar 5th, 2012

ProdMgmtTalk Over last decade, transform on expectations of software & capability - it enables - it doesn't solve
problem#prodmgmttalk -3:16 PM Mar 5th, 2012

compellingmktr At a SaaS conference, one topic was the importance of Community Management. How does this relate
to Innovation Management? #prodmgmttalk -3:16 PM Mar 5th, 2012

ProdMgmtTalk RT @compellingmktr: At a SaaS conference, 1 topic was import of Community Management How does
this relate to Innovation Mgmt? #prodmgmttalk -3:17 PM Mar 5th, 2012

rewiredinc RT @cindyfsolomon: RT @bhc3: Links to information about jobs-to-be-done: http://t.co/fxqYPljk #jtbd
#prodmgmttalk -3:18 PM Mar 5th, 2012

lmckeogh Innovation mgmt sw is the facilitator for the variety of players that can contribute to new ideas

chriscbs RT @SpigitProduct: RT @bhc3: Links to information about jobs-to-be-done: http://t.co/Jb8qhrxI #jtbd

cindyfsolomon RT @rewiredinc: RT @cindyfsolomon: RT @bhc3: Links to information about jobs-to-be-
done: http://t.co/fxqYPljk #jtbd #prodmgmttalk -3:18 PM Mar 5th, 2012

ProdMgmtTalk @compellingmktr Great question! @bhc3 says every1 can participate in innovation mgmt - not about
edu level - dif points view #prodmgmttalk -3:19 PM Mar 5th, 2012

ProdMgmtTalk Welcome @chriscbs @rewiredinc ! Today's resources: http://t.co/4pYsWl4V #prodmgmttalk -3:19 PM Mar
5th, 2012

lmckeogh "Crispy edge" and "Crispification" two similar terms heard in different areas/contexts. New buzz word? Stay
tuned...#prodmgmttalk -3:20 PM Mar 5th, 2012

ProdMgmtTalk @PGopalan says why not democratize the innovation process itself? crowd, globalization, etc. enables
this - any1 contributes #prodmgmttalk -3:20 PM Mar 5th, 2012

bhc3 @lmckeogh ;-) #prodmgmttalk -3:21 PM Mar 5th, 2012

ProdMgmtTalk @PGopalan says this is making the decision process more transparent for evry1 to add
value#prodmgmttalk -3:21 PM Mar 5th, 2012

ProdMgmtTalk Creators, thinkers, getting work done, value add@PGopalan #prodmgmttalk -3:22 PM Mar 5th, 2012

lmckeogh Participants in innovation is a 2x2 matrix btwn the user & company on X-Y access w/ variety of interactions
C2C, B2C, B2B, C2B #prodmgmttalk -3:23 PM Mar 5th, 2012

ProdMgmtTalk Discussing "isn't crowdsourcing a popularity contest?" @bhc3 idea struck nerve w/front line employees
deserves attention #prodmgmttalk -3:23 PM Mar 5th, 2012

ProdMgmtTalk RT @lmckeogh: Participants in innovation is 2x2 matrix btwn user & co on X-Y access w/ variety
interactions C2C, B2C, B2B, C2B #prodmgmttalk -3:24 PM Mar 5th, 2012

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ProdMgmtTalk @bhc3 today so much more engagement, dynamic, iteration w/social than before - not popularity -
about valued ideas #prodmgmttalk -3:24 PM Mar 5th, 2012

OlafKowalik RT @bhc3: Links to information about jobs-to-be-done: http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:25 PM
Mar 5th, 2012

lmckeogh Social platform facilitates the ecosystem to innovate. Ideas still need to come from somewhere. Social by
itself not the end #prodmgmttalk -3:26 PM Mar 5th, 2012

ProdMgmtTalk Welcome @OlafKowalik from Portland(ia!)#prodmgmttalk -3:27 PM Mar 5th, 2012

ProdMgmtTalk @bch3 expects that long term will grow bigger - recalling @Dell podcast - easier to learn w/internal
employees than customers #prodmgmttalk -3:27 PM Mar 5th, 2012

ProdMgmtTalk We've been speaking to Q2. Which employees are "right" for participating in the innovation
process?#prodmgmttalk -3:28 PM Mar 5th, 2012

ProdMgmtTalk Next: Q3. How do you find high potential ideas from a high volumes of them? #prodmgmttalk -3:28 PM Mar
5th, 2012

ProdMgmtTalk We're broadcasting live on the air! Listen in now
at http://t.co/lIT8Wugt. #BlogTalkRadio #prodmgmttalk -3:29 PM Mar 5th, 2012

ProdMgmtTalk @bch3 asked @PGopalan "how do you filter these ideas?" he says - look at purpose of org to
filter/match intention #prodmgmttalk -3:30 PM Mar 5th, 2012

bhc3 Fisher Price is sourcing ideas from customershttp://t.co/v0KLBqko #prodmgmttalk -3:30 PM Mar 5th, 2012

ProdMgmtTalk @PGopalan says consider inherent talent & ability to execute on ideas in order to
proceed #prodmgmttalk-3:30 PM Mar 5th, 2012

MarkTamis RT @bhc3: Fisher Price is sourcing ideas from customers http://t.co/v0KLBqko #prodmgmttalk -3:30 PM Mar
5th, 2012

lmckeogh High pot. ideas get created & recognized by peers. If you don't fully understand the concept, cannot
appreciate its expression #prodmgmttalk -3:31 PM Mar 5th, 2012

ProdMgmtTalk Welcome @MarkTamis from France! Bonjour!#prodmgmttalk -3:32 PM Mar 5th, 2012

nickdemartino RT @bhc3: Fisher Price is sourcing ideas from customers http://t.co/v0KLBqko #prodmgmttalk -3:32 PM
Mar 5th, 2012

ProdMgmtTalk RT @lmckeogh: High pot: ideas get created & recognized by peers If you dont fully understnd concept
cant appreciate expression #prodmgmttalk -3:33 PM Mar 5th, 2012

ProdMgmtTalk Yes! says @PGopalan to @lmckeogh point re: High potential ideas #prodmgmttalk -3:33 PM Mar 5th, 2012

ProdMgmtTalk Welcome @nickdemartino #prodmgmttalk -3:33 PM Mar 5th, 2012

lmckeogh Revolutionary part is not RT @bhc3: Fisher Price is sourcing ideas from customers - its the enabling
conversation#prodmgmttalk -3:34 PM Mar 5th, 2012

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ProdMgmtTalk @bhc3 says @Spigit #custserv people are on top of it - their feedback may be buried in CRM instead
of innovation view #prodmgmttalk -3:36 PM Mar 5th, 2012

lmckeogh Yes, you've heard it hear first. Crispy is new popular buzz word. Use it today! #prodmgmttalk -3:36 PM Mar
5th, 2012

ProdMgmtTalk Edit: @Spigit its #community managers who get this feedback #prodmgmttalk -3:36 PM Mar 5th, 2012

ProdMgmtTalk Q4. What are some models for engaging employees in a process that falls outside their "day
jobs"?#prodmgmttalk -3:37 PM Mar 5th, 2012

ProdMgmtTalk A4 Modern innovation mgmt has community mgmt built into it #prodmgmttalk -3:37 PM Mar 5th, 2012

ProdMgmtTalk A4 Intrinsic motivation - people who feel pain points want to contribute. Credentials - contributing
reflects well on employee #prodmgmttalk -3:38 PM Mar 5th, 2012

saeedwkhan @ProdMgmtTalk A4 -- Ask them for input in structured ways and engage them like one would a customer
or prospect. #prodmgmttalk -3:38 PM Mar 5th, 2012

ProdMgmtTalk Tie performance perks to participation in innovation process - not yet common but intriguing results
produced! #prodmgmttalk -3:39 PM Mar 5th, 2012

ProdMgmtTalk Welcome @saeedwkhan ! #prodmgmttalk -3:39 PM Mar 5th, 2012

saeedwkhan @ProdMgmtTalk A4 Don't waste their time by asking for input and then ignoring it. Kills any incentive to
contribute. #prodmgmttalk -3:40 PM Mar 5th, 2012

ProdMgmtTalk @jasonlittle Move to a 4 day work week and give employees 1 day per week to do whatever they
wanthttp://t.co/pnGSciie #prodmgmttalk -3:40 PM Mar 5th, 2012

ProdMgmtTalk A4 Creating methods of engagement to encourage participation- gamification, rewards, leaderboards,
competition #prodmgmttalk -3:41 PM Mar 5th, 2012

lmckeogh Caution around tying perks to participation in innovation prgm. Look for more of the intrinsic to create quality
vs. quantity #prodmgmttalk -3:41 PM Mar 5th, 2012

ProdMgmtTalk @PGopalan says A4 employees should have time off from jobs to be innovative (like at Google)

saeedwkhan @prodmgmttalk A4 - Also, companies MUST get employee input w/ an open mind, & not w/ an agenda.
Seen that too many times. #prodmgmttalk -3:43 PM Mar 5th, 2012

ProdMgmtTalk @PGopalan is suggesting 5 day vacations to immerse in other industries/ learning/ creativity/
Astrophysics to cross polinate #prodmgmttalk -3:43 PM Mar 5th, 2012

lmckeogh Innovation time sounds good in theory. Reality coming to light is hard to carve out. Used to makeup day-to-
day needs, #2bad #prodmgmttalk -3:44 PM Mar 5th, 2012

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TimWhitworth RT @bhc3: Fisher Price is sourcing ideas from customers http://t.co/v0KLBqko #prodmgmttalk -3:44 PM
Mar 5th, 2012

ProdMgmtTalk RT @lmckeogh Innovation time theoreticaly good Reality coming 2 light is hard to carve out. Used to
makeup day/day needs #2bad #prodmgmttalk -3:45 PM Mar 5th, 2012

saeedwkhan @Pgopalan -- It can be "vacation" -- if so, who'd want to work? Need to position the time as education or
research etc. #prodmgmttalk -3:45 PM Mar 5th, 2012

ProdMgmtTalk Welcome @TimWhitworth from Leeds, England !#prodmgmttalk -3:45 PM Mar 5th, 2012

saeedwkhan @pgopalan -- shd've said "it CAN'T be vacation".#prodmgmttalk -3:46 PM Mar 5th, 2012

ProdMgmtTalk Yes - got your point! @saeedwkhan#prodmgmttalk -3:46 PM Mar 5th, 2012

ProdMgmtTalk We spoke to this earlier: Q5. Isn't this a popularity contest for ideas, and what company would operate
that way? #prodmgmttalk -3:47 PM Mar 5th, 2012

ProdMgmtTalk Future is about freedom of employees -@PGopalan says larger picture view of these
issues#prodmgmttalk -3:48 PM Mar 5th, 2012

ProdMgmtTalk Q7. How to say 'no' to an idea, and not discourage future participation? #prodmgmttalk -3:48 PM Mar 5th,
2012

lmckeogh Talking about intrinsic motivation @PGopalan. Employees engaged in such innovation need little 2 motivate
them outside of norm #prodmgmttalk -3:49 PM Mar 5th, 2012

saeedwkhan @ProdMgmtTalk A5 The answers U get from crowdsourcing depend on the Qs you ask. Ask the right Qs
to get good responses. #prodmgmttalk -3:49 PM Mar 5th, 2012

ProdMgmtTalk A7: When you need to say NO to an idea - they come from some pain point - walk in shoes to
understand why suggested #prodmgmttalk -3:49 PM Mar 5th, 2012

ProdMgmtTalk RT @lmckeogh: Talking about intrinsic motivation @PGopalan. Employees engaged require little
motivatatn outside norm #prodmgmttalk -3:50 PM Mar 5th, 2012

lmckeogh RT @saeedwkhan: A5 The answers U get from crowdsourcing depend on the Qs you ask. Ask the right Qs
to get good responses. #prodmgmttalk -3:50 PM Mar 5th, 2012

saeedwkhan @ProdMgmtTalk A7 -- define clear criteria up front to use as gauge of value of idea and subsequent
opportunity.#prodmgmttalk -3:50 PM Mar 5th, 2012

ProdMgmtTalk RT @saeedwkhan A5 Answers U get from crowdsourcing depend on the Qs you ask. Ask the right Qs
to get good responses! #prodmgmttalk -3:50 PM Mar 5th, 2012

ProdMgmtTalk RT @saeedwkhan: @ProdMgmtTalk A7 - define clear criteria up front to use as gauge of value of idea
and subsequent opportunity. #prodmgmttalk -3:51 PM Mar 5th, 2012

ProdMgmtTalk Intersections betw interests/ideas/pain points are compelling - encourage collaboration, ask quests re:
idea & others' ideas #prodmgmttalk -3:51 PM Mar 5th, 2012

ProdMgmtTalk 1. Find usefulness in idea 2. describe why not 3. engage w/others ideas #prodmgmttalk -3:52 PM Mar 5th,
2012

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ProdMgmtTalk @saeedwkhan Yes! Brings us to Q8. What are some best practices for running an employee innovation
program? #prodmgmttalk -3:52 PM Mar 5th, 2012

ProdMgmtTalk Must have clear sense of outcome & focus, says@bhc3 attuned to a CRM or ERP like system - moving
twrds challenge approach #prodmgmttalk -3:53 PM Mar 5th, 2012

saeedwkhan @ProdMgmtTalk A7 Distinguish ideas from opportunities. It's the opps that can be addressed by ideas
that are valuable. #prodmgmttalk -3:53 PM Mar 5th, 2012

ProdMgmtTalk Companies want specific things done - new mrkts, logistics issues, cost cutting - focus helps turn it into
event... #prodmgmttalk -3:54 PM Mar 5th, 2012

ProdMgmtTalk Focus challenge helps access 15K thoughts/day - teases ideas out. Marketing - must mrkt campaign
internally -#prodmgmttalk -3:54 PM Mar 5th, 2012

PGopalan RT @ProdMgmtTalk A7 Distinguish ideas from opportunities. Its the opps that can be addressed by ideas
that are valuable. #prodmgmttalk -3:55 PM Mar 5th, 2012

saeedwkhan @ProdMgmtTalk A4 Employee Innovation Program must be ongoing process, not "annual submit your
ideas" event. #prodmgmttalk -3:55 PM Mar 5th, 2012

ProdMgmtTalk Clearly defined outcomes - criteria, how to process, internal communications! #prodmgmttalk -3:55 PM Mar
5th, 2012

saeedwkhan @ProdMgmtTalk A8 Employee Innovation Program must be ongoing process, not "annual submit your
ideas" event. #prodmgmttalk -3:56 PM Mar 5th, 2012

ProdMgmtTalk Yes! RT @saeedwkhan A4 Employee Innovation Program must be ongoing process, not "annual
submit your ideas" event. #prodmgmttalk -3:57 PM Mar 5th, 2012

lmckeogh Need innovation champion and exec visibility for success #prodmgmttalk -3:57 PM Mar 5th, 2012

ProdMgmtTalk Thank you Hutch @bhc3 who spoke very fast! And Prabhakar @PGopalan for excellent
remarks!#prodmgmttalk -3:58 PM Mar 5th, 2012

ProdMgmtTalk Innovation management realm is a great place to be! Please come back to finish answering
Qs! @bhc3@PGopalan #prodmgmttalk -3:59 PM Mar 5th, 2012

ProdMgmtTalk Thank you for tweeting! @bhc3 @lmckeogh @aipmm @saeedwkhan @jabaldaia @marktamis
@nickdemartino @pamroes #prodmgmttalk -4:00 PM Mar 5th, 2012

PGopalan RT @ProdMgmtTalk: Thank you for tweeting! @bhc3 @lmckeogh @aipmm @saeedwkhan
@jabaldaia @marktamis@nickdemartino @pamroes #prodmgmttalk -4:01 PM Mar 5th, 2012

lmckeogh Thanks for today @bhc3 & @PGopalan, glad I was able to join in. #prodmgmttalk -4:02 PM Mar 5th, 2012

PGopalan thanks for the tweets @bhc3 @lmckeogh @aipmm @saeedwkhan @jabaldaia
@marktamis @nickdemartino@pamroes @ProdMgmtTalk #prodmgmttalk -4:02 PM Mar 5th, 2012

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ProdMgmtTalk Our co-host @PGopalan is also the founder of an online task manager app -
http://t.co/X57Hx3GI Check it out!#prodmgmttalk -4:02 PM Mar 5th, 2012

ProdMgmtTalk Today's Quicky stats: 165 tweets generated 262,917 impressions, reaching an audience of
29,741#prodmgmttalk -4:03 PM Mar 5th, 2012

PGopalan nice! RT @ProdMgmtTalk: Todays Quicky stats: 165 tweets generated 262,917 impressions, reaching an
audience of 29,741 #prodmgmttalk -4:04 PM Mar 5th, 2012

ProdMgmtTalk Appreciate your joining us! @saeedwkhan @bhc3 @erikalandersen @pgopalan
@compellingmktr @olafkowalik@nickdemartino #prodmgmttalk -4:04 PM Mar 5th, 2012

ProdMgmtTalk Converse with us #prodmgmttalkhttp://t.co/y07kOGpk Follow Us on
BlogTalkRadiohttp://t.co/rgVn1HbN #prodmgmttalk -4:04 PM Mar 5th, 2012

bhc3 And that's a wrap on #prodmgmttalk. Thank you@PGopalan for the conversation, and smart points of view. And
thx @cindyfsolomon for hosting. -4:04 PM Mar 5th, 2012

ProdMgmtTalk Like Us on Facebook http://t.co/ppUFX3Kv Join Us on LinkedIn http://t.co/2SwZRb9y #prodmgmttalk -
4:05 PM Mar 5th, 2012

ProdMgmtTalk Speaker Schedule http://t.co/xJ9kLkSb Listen on iTunes http://t.co/j02YmpOL #prodmgmttalk -4:05
PM Mar 5th, 2012

ProdMgmtTalk RT @bhc3: And thats a wrap! Thank you@PGopalan for the conversation, smart points of view. And
thx@cindyfsolomon for hosting #prodmgmttalk -4:05 PM Mar 5th, 2012

ProdMgmtTalk Download our Android App http://t.co/4owvOjDz Subscribe to our Newsletter http://t.co/3bSifQnj

ProdMgmtTalk Read Recaps http://t.co/Vpu05U2Z and our Blog http://t.co/yNqC2Ksu #prodmgmttalk -4:06 PM Mar
5th, 2012

ProdMgmtTalk Today's transcript of tweets will be available in 1/2 hour here: http://t.co/vLdWLQXm #prodmgmttalk -
4:06 PM Mar 5th, 2012

ProdMgmtTalk Join us next week for "Creating Passionate Users" w/ @kellyabbott President, Co-
Founder, @3ones Inc#prodmgmttalk -4:10 PM Mar 5th, 2012

ProdMgmtTalk Thank you to our sponsor @AIPMM join us as we tweet 3/16
webinar: http://t.co/7P1mFoD9 #prodmgmt#prodmgmttalk -4:11 PM Mar 5th, 2012

ProdMgmtTalk Please sponsor us - share us with your colleagues & help build our broadcast following at
http://t.co/rgVn1HbN #prodmgmttalk -4:12 PM Mar 5th, 2012

ProdMgmtTalk 1. Tweets with hashtag have been posted for viewing http://t.co/vLdWLQXm 2. Next is Storify curation
of tweets & resources #prodmgmttalk -4:16 PM Mar 5th, 2012
_______________________________________________________________________________________________




ProdMgmtTalk Bravo! @pamroes @ErikaLAndersen @lmckeogh@compellingmktr @SpigitProduct @johnpeltier @re
wiredinc@chriscbs @OlafKowalik #prodmgmttalk -4:19 PM Mar 5th, 2012

ProdMgmtTalk Excellent! @PGopalan @MarkTamis@nickdemartino @saeedwkhan @TimWhitworth @bhc3
@cindyfsolomon @AIPMM #prodmgmttalk -4:21 PM Mar 5th, 2012

Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK & upcoming
webinars!

Thank you Hutch Carpenter @bhc3 for SPEAKING today! Thank you Prabhakar Gopalan @PGopalan for
co-hosting!

Todays stats: 165 tweets generated 262,917 impressions, reaching an audience of 29,741

Join us next week Monday, March 12 for Creating Passionate Users" w/ @kellyabbott President,
Co-Founder, @3ones Follow for Reminders! http://bit.ly/nbw9Yr

Now you can listen to ProdMgmtTalk on any mobile device!

Listen Live the with BlogTalkRadio mobile app http://bit.ly/wv5aCo

or Listen On-Demand with Stitcher mobile app: http://bit.ly/yli3pb

Android Users – Get ProdMgmtTalk Mobile App in Google Play: http://bit.ly/tEeWFx

Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of
pre-posted questions with live audio of thought leader and co-hosts commenting.

Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx
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Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6

For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person,
we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk
_______________________________________________________________________________________________



3/5/12 Expanding The Innovation Pie w/ Hutch Carpenter, VP at Spigit, @bhc3

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3/5/12 Expanding The Innovation Pie w/ Hutch Carpenter, VP at Spigit, @bhc3