This presentation was given to the University of Florida Graduate Business Students attending Career Development Day - Sept. 9, 2011. The topic was social media and its impact on their career search.

1. Managing Career Development Through LinkedIn and Social Media! Presented by Chris Muccio September 2011

2. Where Were You 17 Years Ago?

3. In Gator Time… 1994 Opening Day Vs New Mexico State Threw Gator record 7 TD’s

4. Mobile was different

5. Music was different

6. “Must See” TV was different

7. The “web” was different By Graduation First Day

8. My First Laptop Compaq 286 Processor DOS Based Size of a small Suitcase

9. Cutting Edge! 2 Computer Labs – 1 w/24 hour access Desktops with 150 Mgs of Storage Windows 3.1 2 sizes of Floppies Microsoft Office 8” 5.25” 3.5”

10. So???

11. Since Sept. 2010 Sept ‘ 10 - # of Users – LI 80M FB = 500 M Social Network Premiers – Oct. 1st 2010 “Arab Spring” – Spring 2011 $10 B LinkedIn IPO – May 2011 Rep. Weiner & Twitter – June 2011 MySpace – sold – June 2011 Today - # of Users – LI=120M FB = 750 M

12. “Social Centric” Graduate Business Students

13. “The Basics”

15. Conversations Relationships

16. Relationships Opportunities“The Basics”

17. Facebook vs LinkedIn Meeting and relationship building with (new & existing) business contacts Value Conversation with EXISTING social contacts “The Basics” Attention Required Immediate Gratification INCREMENTAL gratification through relationship building with BUSINESS contacts Analogy Networking over Happy Hour Networking over Cocktail Hour If you don’t have a LinkedIn Account, you should consider one now!

18. Student Generated Questions

19. #1 – Where do I start? Your Value Creating Perception Understanding how to “compete” Standing out in a crowd 1 Your Value

20. Rebranding Shreddies 12

21. #1 – Where do I start? Your Value Creating Perception Understanding how to “compete” Standing out in a crowd 1 Your Value

23. 140 characters

25. Under 1 minute of video

27. Your Value Standing Out in a crowd Billy Johnson Differentiate your value from your competition 2 Does this?

28. Professional Headline 3 Second Bumper Sticker Immediate Branding / Virtually Omnipresent Billy Johnson Billy Johnson

29. Professional Headline 3 Second Bumper Sticker Immediate Branding / Virtually Omnipresent Billy Johnson Billy Johnson

30. #2 - How do I build a target list of companies when I really don’t know who I should be targeting Define Direction Learn about industries Next Career Opportunity Your Value & Manage Reputation Their Value Requirements Research Companies

31. Multiple Ways… Learning about Industries – LinkedIn News Learn from Others - Review LinkedIn Answers Researching Companies & People – Company Follow Job Search – Via Job Search Function or Via Group Postings Goldman Sachs

32. #3 – What can I do to my Profile to help me get noticed by Companies and Recruiters

33. Why is your Profile Important? Let’s introduce you to Bob Smith Bob Smith Perhaps you met him networking or Received an email and saw he was on LinkedIn or Came across his name in a LinkedIn Search Contact Bob Smith If you arrived at this Profile, what would you do next? Bob_Smith@yahoo.com

35. 71 % over 35

36. Household Income $109,703

37. 54 % over $100,000

38. Male 64%

39. 95% Are College Educated

40. 37% Are Post-Grads

41. C-Level Executives 7.8%

42. EVP/SVP 6.5%

43. 50% are Business Decision Makers Your Profile is a passive way to engage with someone who is curious about you A Maximized Profile Can Effectively Communicate for You

44. Your Profile is a Billboard for You John Jones http://www.linkedin.com/pub/JohnJones /3/283/578

45. Your Profile is a Billboard for You John Jones Photo Your Brand with a 3 Second Bumper Sticker 175 Direct Connections http://www.linkedin.com/pub/JohnJones /3/283/578 Directing Web Traffic ???? Vanity Link Key Words

46. Generating Attention In Person Email Signature Being Active on Social Media Integrate my activities LinkedIn Introductions (relationship build) Through Referrals Students Faculty & Staff

47. #4 – How do I “cold call” on LinkedIn to make contacts? Is there a “protocol”?

48. Making Contacts Try to make it as “warm” as possible Common connections Common interests Provide “Value” LinkedIn Invitations Sending Receiving Sustaining Communication

49. Invitations Personalized Default LinkedIn John Jones has indicated you are a Friend: Hi Chris, Pleasure meeting you yesterday and look forward to talking further about growing your revenue. I know you mentioned you were busy and we can set it up to provide you value, at your convenience. I'd also like to add you to my professional network on LinkedIn. - John View Invitation from John Jones LinkedIn John Jones has indicated you are a Friend: I'd like to add you to my professional network on LinkedIn. - John View Invitation from John Jones Refrain from using the default invite alone I'd like to add you to my professional network on LinkedIn. Manage “the invite space allowed” (300 Characters)

50. #5 – I’m new to Linkedin, are there simple ways for me to make this “pop”?

51. 4 Simple Ways to Make Your LinkedIn Profile “Pop” Fine tune the way you describe yourself in your Professional Headline LinkedIn Vanity Link – make it easy to find you Get your Profile to 100% completion Leverage the power of the Invite function Short, Concise, ….Your Name = Fill in the Blank Can you add this to your business card? Seven elements Start, build and grow relationships

52. #6 – What steps are available to enable me to manage my reputation online?

54. via LinkedIn’s Company Buzz (monitors Twitter)

55. via www.Addictomatic.com(Use for Research too!) 75,000,000 “negative 30 sec commercials”

56. #7 – Can you share an overview on using LinkedIn?

62. Specialties

63. Summary

64. Education

65. Current Position

66. 2 Previous Positions

68. Ask Questions

69. Use for ResearchTalent Acquisition Fantastic search tools Mobile Usage Smart Phones – iPhone, etc Reputation Management “Early warning system” LinkedIn Applications Contact Settings Your Closing Pitch Operational Efficiency Customer-only Groups Permission based marketing

70. About Me Social Fusion – Delivering Sustainable Interactive Solutions to Drive Significant Business Revenue