Presentation at FAU to the Boca Chamber plus some additional slides of Information

1. Generating LinkedIn Results using
a Four Step Process
How Mastering These Steps Leads
To Increased Conversions
Chris Muccio
2013

2. The Methodology For Results
Mindset
Tactics
Goal
MaximizingYour Use of LinkedIn

3. BUILDING
THE ROADMAP
4
KEY POINTS
Define My Business Goals
Find My Audience

4. MAXIMIZE
YOUR PROFILE
4
KEY POINTS
Express Your Value3
Things to Consider
(USP) – Unique Selling Proposition
• You have “3 seconds” or less
• “at a glance”… 12words… 2 lines
• Maximize multiple Profile elements
• Need to differentiate you from your
competition
3

5. Profile Summary
How You Appear On Search
Search Engines use Social Information!
Tip
LI PROFILE

6. GENERATE
AWARENESS
2nd
SECOND STEP
Mindset
Tactics
Goal

7. PROVIDE
ENTRY POINTS
Stand Out in a Crowd
4
Tips
AWARENESS

8. Content in the Activity Stream
Post
Update my
Profile
Endorsements
Provide a Link
Say Something
Like
Comment
1. Can share directly to Twitter
2. Can share directly with
3. Connections
Key Points
1. Keep you “Top of Mind”
2. Activity should SUPPORT
your Goal
3. Sustain Your Activity
4. You can “drive” traffic

9. Groups
Key Points
1. Participate in 3 to 5
2. Multiple times per week
3. Ask / Answer – offer relevance
4. No Selling
5. Top Influencers

10. INCREASE
ENGAGEMENT
3rd
THIRD STEP
Mindset
Tactics
Goal

11. TIME
EFFICIENT
9
QUICK POINTS
Make it Sustainable
Questions
• Realistically, how long do I spend?
• Where do I consider starting?
“Tasks in Under 10 Minutes”
VERY QUICK
1. Glance at Notifications Tab
2. Check your Emails for Updates
3. Scan Activity Stream
4. Scan Google Alerts
5. Endorse someone
QUICK
1. Respond to Endorsement
2. Interact in your Groups
3. Interact on Your Company Page
4. Message People

12. POWER IN
NUMBERS
Ability to Engage Thousands
One Click Sharing
Tip
ENGAGEMENT

13. GROW YOUR
CONVERSIONS
4th
FOURTH STEP
Mindset
Tactics
Goal

14. More Active  Built Following
Created Group
30 Day Linking Blitz
Increase Activity
Wanted to be more
active on LinkedIn
Conversions
• Activity & Contacts
• Group is growing and
expanding around world
• Built more Relationships
• Received Revenue
Opportunities
Group Grew
Global membership and participation
CASE
STUDY

15. NEW
PATH
Key
SUMMARY
The “Old You”
 Maximize Your Linkedin Profile
 Budget ~15 minutes a day on LinkedIn
 Maintain Your Focus!!!!!!
 Create Awareness
• Find & Participate in an appropriate
Groups
• Vet Leads
• Provide a Daily Post
 Grow Engagement
• Work on Building Relationships
• Interact & Provide Value to your
Connections
The “New You”

16. Your Next Step…
Go to…
www.Bit.ly/6-14-13
Or
www.LinkedIn.com/in/ChrisMuccio
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Insight, Excerpts, Videos, Tips, Tactics & more!