Learn more about health center advocacy at www.SaveOurCHCs.org

1. Telling your health center’s story

2. Learn in this presentation…
1) Identifying story telling goals, audiences, subjects
2) Methods and tips for storybanking, including written,
audio, picture, and video
3) Examples of storybanking health centers across the
nation are using

3. Story Telling Goals
• Audience : Who are you trying to reach?
• Action: What do you want your audience
to do?

4. Story Telling Goals
Who is your audience?
Patients Potential Staff
Donors Advocates/Supporters
Elected Officials Volunteers
Local Community Ot h e r
Or g a n i z a t i o n s

5. Story Telling Goals
What action or response do you want
your audience to take?
Sign up in the advocacy database
Call our elected officials
Send an email to elected officials, others
Write a letter
Sign up for an email list
Visit a website/Drive web traffic
How are you going to get your audience to take action?...

6. Storybanking
Who is your story subject?
Patients Your Staff
Donors Advocates/Supporters
Elected Officials Volunteers
Local Community Ot h e r
Or g a n i z a t i o n s

7. Storybanking
What questions will you ask your subject?
Patients
Board Members
Staff
How will you collect their story?
Written
Picture
Audio
Video

8. Storybanking: You vs. Others
“Others” You
o Video contests o Interviewing
o Elected officials on (written, video,
video audio)
o News clips o Photo taking
o Guest blog post o Blog posts
o Story submission form

9. Storybanking Tips
Include with every story the subject’s name, title if
applicable, name of their health center, and
health center location
>>Collect this information on the release form
NOTE: You may not include all of this information,
particularly full name, in the public story

10. Storybanking Tips
Let participants know how their
story will be used
Let participants know their story may be
edited and shared online, including on
websites such as YouTube or blogs
When interviewing, ask the participant to answer
questions in complete sentences, repeating the question
in their response
For example, Q: Where is your health center located?
A: My health center is located in Anchorage, Alaska

11. Storybanking Tips
Ask a participant the same question several
times but in different ways, especially if you are
only getting short responses

12. Storybanking Tips: Video
Hold the camera as close as
possible to capture the
participant’s voice; aim for a
shot that includes the
shoulders on up
Use a tripod or desk to keep
the camera steady during
interviews

13. Storybanking Tips: Video
Length: Less than 3 minutes (the shorter the better!)
Ask/Action: In the first minute,
then repeat at the end
Have the light source behind
the camera…otherwise it
looks like your participant is
in witness protection

14. It took 38 years for radio to reach 50 million users,
13 years for TV,
10 years for cable,
less than 5 years for Internet,
and less than 2 years for Internet Video.
Every minute, 24 hours of video is
uploaded to YouTube. There are
more than 2 billion video views on
YouTube every day.

15. Storybanking Ideas
• Picture day
• Guest log
• Photo & Video Contest
• Story submission form on your
website
• Written story collection in the waiting room
• Solicit guest blog posts from your audience

16. Examples of Storybanking

17. Learn more
www.SaveOurCHCs.org