Last Mile Services in Rural Areas -by Mr Anurag Gupta
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A presentation by Mr. Anurag Gupta at National Consultation on OER for Skill Development at New Delhi
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Last Mile Services in Rural Areas -by Mr Anurag Gupta
- 1. Last Mile Services in Rural / Shadow Areas By Mr. Anurag Gupta Founder, Zero Base Micro Finance Foundation Mumbai Presented at National Consultation on Open Educational Resources for Skill Development Organised by Commonwealth Educational Media Centre for Asia (CEMCA), New Delhi In Collaboration with: KNI Trust, Gurgaon Venue: Hotel Royal Plaza, New Delhi Date: 28 November, 2014
- 2. Last Mile Services in Rural / Shadow Areas • To be operated at density in Districts we select: 4 Women Micro-Entrepreneurs formed as a Joint Liability Group in each Gram Panchayat. • Each woman micro-Entrepreneur buys a 4” NFC phone (target Rs. 4000) as basic starting equipment. Aadhar FP scanner added as an option for Rs. 2500. • Pratham provides applications. Illustration shows the launch screen of such a phone. • Villagers enlisted as Members. Rs. 30 for RFID card; Rs. 10 / month Membership Fee. • Income potential between Rs. 800-6000 / month. Key Challenge: The target women micro-entrepreneurs are completely illiterate.
- 3. Anurag Gupta, CEO - A Little World Pvt. Ltd. +91.98332.89382 anurag@alittleworld.com Problem of illiteracy is compounded: • While the selected women micro-entrepreneurs are most enthusiastic, they are usually quite ill equipped as well as unwilling to travel to the nearest District HQ to get any sort of training – such as from an RSETI. • No training material available for the illiterate. • As new applications and capabilities will get added, re-training will be required frequently. Solution: • Redesign mobile interface so it can be used by completely illiterate persons with a little training. • Use pictures, small animations, audio files to make interface easy to understand, remember and use. • Impart training using the SAME mobile. • Once they get used to utilising training material on the same device, retraining is no problem. • Use peer learning - JLG meeting every week is used to exchange notes and clarify doubts. Appeal: • Please let us know if suitable / useful tools are available to train illiterate persons.