Recruiting organizations across the world recognize the potential value that social media provides them to tap critical talent and differentiate their employment brand. Yet recruiters often struggle to capture that value in the constantly evolving social media landscape. Learn more at http://ceburl.com/1hjh.

1. THE
#C
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SOCIAL MEDIA
RECRUITING
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EV
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Recruiting organizations across the world recognize the potential value
that social media provides them to tap critical talent and differentiate their
employment brand. Yet recruiters often struggle to capture that value in the
constantly evolving social media landscape.
ORGANIZATIONS ARE INCREASING THEIR
INVESTMENTS IN SOCIAL MEDIA…
…AND EXPANDING THEIR USE OF THE
TOP THREE PLATFORMS.3
93%
94%
of recruiters use or
plan to begin using
social networks/
social media for
recruiting
in 2013.2
82%
87%
of organizations
are increasing
their social media
usage from 2012
to 2013.1
78%
of recruiters consider themselves
moderate, strong, or exceptional
social media recruiters.3
55%
45%
2010–2011
2012
2011
2010
IN FACT, FEW NEW HIRES ACTUALLY
USED SOCIAL OR PROFESSIONAL MEDIA
AS THEIR PRIMARY SOURCING CHANNEL.
MOST RECRUITERS THINK THEY’RE
PRETTY GOOD AT USING SOCIAL MEDIA...
71%
54%
47%
66%
...BUT RECRUITING LEADERS
RECOGNIZE THAT SOCIAL
MEDIA RECRUITERS STILL HAVE
A LOT OF ROOM TO IMPROVE.
37%
of recruiters use social
media effectively, according
to recruiting executives.4
Overcome the social media recruiting effectiveness gap using
CEB Recruiting’s Social Media Recruiting Strategy Playbook.
You will learn about how to do the following:
6%
of new hires used
social or professional
media as their primary
sourcing channel.5
§
Segment messaging for critical talent segments.
§ Use social media channels to differentiate your
employment brand.
§ Source new talent using internal social networks.
§ Develop social media champions.
CEB 2013 Recruiting Forecast Survey
Jobvite, 2013 Social Recruiting Survey, http://web.jobvite.com/rs/jobvite/images/Jobvite_SocialRecruiting2013.pdf
Jobvite, 2012 Social Media Recruiting Survey, http://web.jobvite.com/Social_Recruiting_Survey-2012-13.html
4
CEB 2012 Global Recruiting Effectiveness Survey
5
CEB Q2 2013 Global Labor Market Survey
1
2
3
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