Mais conteúdo relacionado Semelhante a China's Online Market: 11 Opportunity Insights from Forrester (20) China's Online Market: 11 Opportunity Insights from Forrester3. © 2013 Forrester Research, Inc. Reproduction Prohibited
By 2015 more than 700 million Chinese will have
regular access to the internet#2
4. © 2014 Forrester Research, Inc. Reproduction Prohibited 4
The numbers in China far exceed those of other
mature eCom markets#3
5. There are more internet users in China than
there are people in the US#4
6. © 2013 Forrester Research, Inc. Reproduction Prohibited
Similar to other markets with high internet
penetration, the online population in China is
very social on the internet
#5
7. • Beijing
• Chengdu
• Dalian
• Guangzhou
• Nanjing
• Ningbo
• Shanghai
• Shenyang
• Suzhou
• Wuhan
• Wuxi
• Xian
Metro China cities surveyed:
The majority of the population have access to
the internet - and use it#6
8. © 2013 Forrester Research, Inc. Reproduction Prohibited
Online shopping behavior in China is
unprecedented for an emerging market#7
11. © 2013 Forrester Research, Inc. Reproduction Prohibited
eCommerce Readiness Index Ranks China as #2#10
12. © 2013 Forrester Research, Inc. Reproduction Prohibited
Mobile is a key touch point
#11