How to use Valentine's 2013 day for social media via http://andrewmacarthy.com/andrew-macarthy-social-media/how-to-use-valentines-day-for-social-media-marketing Slides Created By Cygnis Media

1. HOW TO USE
VALENTINE'S DAY
FOR SOCIAL MEDIA
MARKETING
Valentine's Day is just around the
corner, and while many people
view the occasion as an over-
hyped, over- commercialised
cash-in for big brands (probably
true), that doesn't mean they
don't go along with it! And for
social media and content
marketing, the provides a great
opportunity to give your profiles
an overhaul and pump out some
powerful related content to help
grow brand loyalty and increase
sales. Here are just a few
examples of how to use
Valentine's Day for social media
marketing:
http://www.cygnismedia.com/

2. 1. UPDATE YOUR
FACEBOOK COVER IMAGE
Giving your Faceboook cover a Valentine's
makeover is a simple and powerful way of
promoting the event to your fans, particularly
if the product you offer - as in the case of
Hotel Chocolat above - is heavily linked to the
day. As many people will click on your new
cover image for a closer look, don't forget to
include a description, call to action, and a link
to where you want them to go, e.g. your
Valentine's online shop.
http://www.cygnismedia.com/

3. 2. UPDATE YOUR TWITTER HEADER IMAGE AND BACKGROUND
Walmart has amassed over 300,000
followers on Twitter, and it knows -
with its love heart-themed Twitter
background and header image, that it
can communicate a powerful
message about its Valentine's
offerings to them. There's no hard sell
with the images, but take a closer
look what their Bio has been changed
to: "Save Money, Live Better. Let us
help with your Valentine’s Day needs.
Tweet @Walmart for inspiring gifts
ideas for your sweetheart this
Valentine’s season!" Not only will this
call to action be seen by Twitter
users, but it also appears underneath
Walmart's Twitter page description on
Google search.
http://www.cygnismedia.com/

4. 3. SHARE IMAGES, OFFERS, AND PROMOTIONS
Of course, Valentine's Day can also
be used as a way to directly market to
your customers via status updates
across social media. In my case, 500
Social Media Marketing Tips is hardly
the most romantic of gifts, so I've
gone for a very playful approach. With
a bit of creativity, you can capitalise
on the impact of Valentine's Day
whatever your business type. For
example, a company that sells printer
ink could launch a Valentine's Day
offer for X% amount off Product X
because they love their customers so
much, or a pet store could remind
people not to forget about the four-
legged friends in their life that
deserve a little Valentine's Day treat
too.
http://www.cygnismedia.com/

5. 4. INSTAGRAMLOVE
Nothing says ‘Valentine’s Day’ more
than a picture of the roses given to you,
the amazing dinner you shared, or a
picture of the sunset on your after
dinner walk. Photos provide depth and
context to a story, and truly are one of
the most engaging forms of social
sharing. To leverage one of the most
rapidly growing social channels, we
suggest having the users upload a
picture to Instagram that represents
Valentine’s Day to them. Be sure to ask
your audience to tag their photos with
the hashtag that you have chosen so
you can search.
http://www.cygnismedia.com/

6. INNOCENT SMOOTHIES – LABEL OF LOVE
A really nice campaign from Innocent
here, asking people to create
personalized logos for that special
someone. Rather than just being a
competition, this is a campaign that
everyone can access. Through
the Valentine’s website you can
customize your own label by selecting
a smoothie recipe, adding on a
personal message and then print it
out to add onto an Innocent bottle to
give as a special surprise.
http://www.cygnismedia.com/

7. Conclusion
These examples are just the tip of the iceberg when it comes to hopping
on the Valentine's Day bandwagon to help customers to love your brand
more, or tell them how much their love and support means to you. How
will you be using Valentine's Day in your social media marketing? Let me
know in the comments below!
http://www.cygnismedia.com/