Internet paid advertising has gone social. With the advent of social media advertising companies are approaching social media more aggressively than ever. This presentation provides an overview of why you should advertise your products on Facebook? And what would you need to get started with Facebook advertising. Created By Cygnis Media Top Facebook App Developers in United States

1. Facebook
Advertising
An overview of what & why
you need to advertise
product or services on
Facebook?

2. Facebook Advertising

Why?




For what?




Turn your product into a Brand
It is a wonderful opportunity to reach more than 1 billion people
Facebook advertising is easy to use and can be set up within
minutes
To sell any product like clothing, utensils, tools, etc.
Facebook, mobile, and web apps.
For any kind of services
How?

Follow this presentation to get an overview of what and why
you need to set up an advertising campaign.

3. What you need?

What you need to setup ads on Facebook:

A landing page
Facebook page
 Website


A payment method
Debit/Credit Card
 PayPal


4. What you need? (Cont.)

Ad copy & Image to display

Keywords & Demographics
 Keywords
 Region
 Age
group
 Time
 Budget

5. Landing Page
 If
you are using your own website then
point the link to that in your Facebook ad.
 You
may set up a Facebook page as a
landing page for your advertising


Facebook page must have some content
in it.
If not, add at least a cover photo and a
display picture.

6. Payment Method

You need a payment method to pay for your daily
budget

You need to select a type of payment


Pay per impression
Pay per click

Facebook accepts debit/credit cards for
payments

You can also use PayPal account to pay for the
daily budget

7. Ad copy and image

A better ad copy display true picture of what you
are offering




Clear
Precise
Short
Image must be original, clear and should
represent your product or service:

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Don’t use copyrighted images
Use relevant image
Avoid using images that may reflect nudity, hate
or any other offensive material

8. Keywords & Demographics

Select appropriate keywords for your product
or service:

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Appropriate
Specific
Search
For example: For a digital agency target
keywords as:
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
Facebook app development
iPhone app development
Digital media marketing

9. Keywords & Demographics
(Cont.)
 The
age group and region are important
factors:


Age group: Select a range which best suits
your product or service. For example for a
Facebook App Development company
select age group between 23-50.
Region: Select your targeted region. For
example United States or if you want to be
more specific then select a state as all
people living in New York

10. Keywords & Demographics
(Cont.)

The time, duration and budget of the ads are
also important factors to consider:
Time: Select a time when you think most number
of your targeted people will be using Facebook.
 Duration: How many days you want to run your
ad. For example for 1 month or 15 days.
Budget can be set in two ways:


Daily budget: This type of budget will allocate a fix
amount on day to basis for certain duration. The
ads will stop as soon budget expires
 Campaign: This type of budget will display ads
continuously for a certain number of days.


11. Conclusion
 Facebook
advertising is a very easy and
fun way to engage your potential
customers
 It
is very easy to set up your ads in
Facebook.
 You
can monitor progress of your ads
through Facebook Insights.