1. Creative Channel Services
We Create Millions of
Great Shopping Experiences

2. How We Drive Your Retail Sales
Product Price
Attributes & Value Presentation People
Ex
ec
ute
Reta
il Strategy
trategy
Retail S
m
for
In
Generate Actionable Gather Intelligence Engage Retail Deliver Executional
Analytics ‘From the Floor’ Associates Excellence
we create influence at the point of sale

3. The Impact of Retail Salespeople
X =
28 1,100
Brand-specific
recommendations made
interactions with
‘ready-to-buy’ shoppers
X 87% = Purchases influenced
by an RSP each year
*2009 MSS Influencer Tracking Study
we create influence at the point of sale

4. We Reach More Retail Salespeople
At More Stores
More Often Than Anyone Else

5. Typical Retail Marketing Coverage
we create influence at the point of sale

6. CCS’ Retail Marketing Coverage
we create influence at the point of sale

7. Our Strategic Retailer Partnerships
we create influence at the point of sale

8. Our Impact

9. CCS’ Influence on Retail Sales
28 1,100
Brand-specific
recommendations made
interactions with
‘ready-to-buy’ shoppers
X 87% = Purchases influenced
by an RSP each year
X 185,000
RSPs reached
= 204M
Purchases influenced
by CCS annually each year
we create influence at the point of sale

10. Our Clients’ Results
20%
higher sales
$183
20%
million additional sales
51%
higher sales
higher sales
58%
recommendation rate
#1
in market share
we create influence at the point of sale

11. Our Strengths

12. The Keys to Your Success with CCS
Creating Retail Salesperson Advocacy
Better Coverage
Strategic Retail Partnerships
Actionable Retail Market Intelligence
Next Generation Technology Platform
Developing High-Impact Teams
we create influence at the point of sale

13. Our Foundation

14. You Can Rely on Us
Dedicated to service excellence since 1995
100+ manufacturer and retailer clients, many long-term
500 employees, with strong culture and values
Backed by Omnicom Group, Inc. ($11.7 billion annual revenue)
we create influence at the point of sale