1. Audience Research for Music Magazine http://www.surveymonkey.com/s/JHQPXKN

2. Favourite Music Genres When asked “what type of music do you like?” the overall response shows that rock music is the most popular with genres like pop, club and dance being at the bottom. This is reflected in people’s favourite bands where bands like ‘Billy Talent’ and ‘Paramore’ were both mentioned three times. This is quite a large number for the amount of bands people listen to.

3. Obtaining Music When asked “do you download music or buy CDs?”, most people answered “both” but with a choice between the two CDs being more popular. However, a large amount of people admitted to illegally downloading music. Obviously, this shows that people love free music suggesting that they may buy a magazine if it offered a free CD or download. I think a download would be more popular because it doesn’t take up any space and can easily be transferred to an mp3 player. Offering a choice of one song from a list may attract readers too.

4. I think the wide range of amount of money spent on music, shown here, and the large number of people who illegally download music are related. People are still happy to spend money on music, with an average of around £60 a year, which is about 4 to 6 CDs a year, but get a large amount of their music through file sharing. This could mean that people like to have the CDs but, of course, free music is better. This further supports the idea of having free music on the magazine.

5. Following Music I have found from this question that a lot of people do not follow their favourite bands much on the internet. A few use official sites and social networking but overall it’s not very popular. Therefore I don’t think they are very important other than a little bit of advertising. For example, www.myspace.com music spaces can have music uploads on it so people can listen to samples.

6. Although most people don’t follow their favourite bands on the internet more of the audience prefer to watch music on the internet rather than on TV. Incorporating this into a magazine could possibly make it more popular such as advertising using ‘youtube’ links.

7. Overall, my poll shows that ‘Kerrang’ is the most popular magazine with more than half choosing it as their favourite music magazine. Coupled with the results of what people look for in a music magazine I have found that ‘Kerrang’ provide the more popular things like interviews with bands, reviews, gig listings and free posters and CDs.