The document discusses the characteristics and values of Millennials and their impact on business. Millennials seek collaboration, stimulating work environments, and innovative company cultures. They are driven by new ideas and changing work constantly. Businesses must focus on customer experience, peer recommendations, and two-way communication over traditional marketing. To attract and retain Millennials, companies need to change their brands, offerings, management styles, and implement strategies to gain their loyalty.

1. The Millenials By: Litsa Roussos