5. Mission Coca-Cola Company exists to benefit and refresh everyone who is touched by the beverages business, and produces the flavors that people want in their different kind of beverages such as juices, cokes and water.

6. Vision . The Coca-Cola Company vision statement is to be “the leader in the beverages industry”. The company’s main goal is to keep being number one selling coke in the world and to increase their incomes, the same way they have done in these past years

12. Advertising and Marketing Campaign

13. Advertising and Marketing Campaign

14. Advertising and Marketing Campaign Aim: Men, women and young consumers Marketing : Massive Campaign Advertising Strategies: Young Coke drinkers and Young Couples Marketing Mix Product: Coca Cola Price: 1906 through 1925 six pack in $1 Place: The United States Promotion: Timing: 5 Years

15. Advertising and Marketing Campaign 6 bottles in $1.00

16. Advertising and Marketing Campaign

17. Advertising and Marketing Campaign

18. Advertising and Marketing Campaign Aim: All ages Marketing : Massive Campaign Advertising Strategies: Life pleasures and fun Marketing Mix Product: Coca Cola Price: 1906 through 1925 six pack in $1 Place: The United States Promotion: Calendars, shirts, free cokes Timing: 5 Years

19. Advertising and Marketing Campaign

20. Advertising and Marketing Campaign

21. Advertising and Marketing Campaign The first Coca Cola calendar

22. Advertising and Marketing Campaign

23. Advertising and Marketing Campaign Aim: Mass consumption New image Marketing : Massive Campaign to other continents Advertising Strategies: Sports

24. Advertising and Marketing Campaign First Coca Cola campaign Related with sports.

25. Advertising and Marketing Campaign The calendar had images of people having fun

26. Advertising and Marketing Campaign

27. Advertising and Marketing Campaign

28. Advertising and Marketing Campaign

29. Advertising and Marketing Campaign

30. Advertising and Marketing Campaign

31. Advertising and Marketing Campaign Aim: Beat competitors Marketing Research Advertising Concepts: Refreshment and Fun

32. Advertising and Marketing Campaign

33. Advertising and Marketing Campaign

34. Advertising and Marketing Campaign

35. Advertising and Marketing Campaign Marketing Studies

37. Advertising and Marketing Campaign The people that work for this company, give their lives to make the company produce more and more efficiently, and that is the key of the success of the number one beverage company and the number one selling coke in the entire planet.

38. Advertising and Marketing Campaign The sport’s year Salt Lake City Olympic Games Official sponsor Consumption level increased

39. Advertising and Marketing Campaign Ecuador: Bigger bottles, tokens If we make an analysis of these two promotions, all of them are related with sports, adventures, in fact, they are related with fun and entertainment. These two points are the key of the marketing strategies implemented to the market.

40. Advertising and Marketing Campaign The last strategy implemented by this company, it is maybe the most interesting strategy in all the development of Coca Cola. As stated before, the first strategies implemented were orientated to be known by everyone; now, Coca Cola is so well known, that if they put an image of the half part of the logo, we all know what coke it is. For a better understanding of this strategy, let’s see a picture…

41. Advertising and Marketing Campaign Psychological strategy: half logo creates brand awareness and activates memory with slogan: always Coca Cola

42. Advertising and Marketing Campaign The Coca Cola Company, promotes the use of cans worldwide, but it also keeps producing bottles. This change was made because the handling of cans is easier than the handling of bottles. Another advantage is that the cans have the same quantity as coke bottles but they are shorter, so this fact will improve packaging and transportation processes. 2003: Cans instead of bottles?

43. Financial Highlights