Cafédirect PLC is a coffee and tea manufacturing company based in London, UK that focuses on fair trade. It works with over 250,000 smallholder farmers in 11 countries. Cafédirect's mission is to strengthen the income and livelihoods of producer partners in developing countries through fair pricing and direct trade. The company offers a range of coffee, tea, and drinking chocolate products. It has experienced steady growth in recent years through marketing investments and quality improvements with farmers.