1. B U I L D I N G N A R R AT I V E P O W E R - C C I S C O / P I C O N AT I O N A L N E T W O R K
2 1 D I G I TA L S T R AT E G Y T I P S F O R
COMMUNITY ORGANIZING

2. 1. Digital and Communications strategy should be seen as
central to any organizing strategy today
T H I S M U S T B E A D E E P PA R T O F Y O U R O R G A N I Z AT I O N A L C U LT U R E :
FROM FRAMING, TO YOUR WEBSITE, THROUGH PR, AND HOW YOU
TELL YOUR OWN STORY ON SOCIAL MEDIA AND WITH CONTENT
C U R AT I O N

3. 2. Use the Story Based Strategy Centers “Battle of the
Story” and Center for Media Justice templates and trainings
to develop framing with leaders, clergy and organizers
–JOHNNY APPLESEED

4. 3 . C R E AT E C L E A R , A S P I R AT I O N A L ,
FA I T H I N S P I R E D M E S S A G I N G
AND IMAGES

5. 4 . T E S T C A M PA I G N L A N G U A G E W I T H
L E A D E R S , C L E R G Y A N D M E D I A C O N TA C T S

6. 5 . P U T L E A D E R S S T O R I E S AT T H E
C E N T E R O F C A M PA I G N S , S O C I A L
MEDIA AND YOUR WEBSITE

7. 6. GROW YOUR SOCIAL MEDIA
P R E S E N C E S T E A D I LY O V E R T I M E
E S P E C I A L LY O N : F A C E B O O K , T W I T T E R , I N S TA G R A M A N D L I N K E D I N

8. 7 . P H O T O S W I L L A L W AY S
BE THE MOST POPULAR
T H I N G T H AT Y O U S H A R E
• A Good formula is :
• Always lead with the right
photo
• Add text - translate
• Add tiny url for more in
depth story after text
• Tag public figures,
organizations and leaders in
the post and photo

9. 8. PUBLISH YOUR
REPORTS AND
TRAININGS ONLINE
USING:
• ibooks author, kindle
• Slide Share
• ISSUU or
• Scribd

10. 9. VISUALIZE
Y O U R D ATA
• Using platforms like:
• Keynote, ibooks
• Picktochart
• Blackbaud
• visual.ly

11. 10. DON’T NEGLECT
THE EMAIL AND
T U R N O U T F LY E R S
• Understand how the
digital divide exists in the
communities you live and
work in
• Make sure your email
blasts and website are
mobile compatible
• Also consider using text
messaging for turnout

12. 11. SEND PRESS
RELEASE USING
M U LT I P L E C H A N N E L S
• Email
• Call Assignment desks and
reporters personally
• Tweet reporters and
newsrooms

13. 12. DOCUMENT
YOUR ACTIONS TO
TELL YOUR STORY
• Photography is the most
important
• Record the audio of the
action to pull quotes for
the photographs
• Film and Live stream if
possible - most labor
intensive for least return

14. 13. INSERT YOUR MESSAGE AS
A C E N T R A L PA R T O F T H E A C T I O N

15. 14. TELL THE STORY OF THE ACTION
W I T H P H O T O G R A P H Y T H AT S H O W S
EMOTION

17. 15. SEND POST ACTION PRESS
R E L E A S E T O A D V A N C E T H E N A R R AT I V E

18. 16. LEARN
DESIGN HACKS
• Learn to use simple design
tools and photo editing for
non-designers
• Keynote, Haiku Deck
• Apps: Pic Stitch, Camera+,
Over, Snapseed, Phoster,
Photoshop

19. 1 7 . C U R AT E Y O U R C O N T E N T B Y
C A M PA I G N F O R M E D I A A N D F U N D E R S

20. 18. REBEL MOUSE IS YOUR FRIEND
A U T O M AT I C A L LY U P D AT I N G Y O U R S I T E W I T H
E V E R Y S O C I A L M E D I A U P D AT E Y O U M A K E

21. 1 9 . B U I L D A W E B S I T E T H AT B R I N G S I T A L L
TOGETHER: STORY CENTERED, SOCIAL,
C A M PA I G N B A S E D , A N D F O R L I S T B U I L D I N G

22. 20. RECOGNIZE THE CLEAR CONNECTION BETWEEN
D I G I TA L S T R AT E G Y A N D O N L I N E F U N D R A I S I N G + M A K E
I T E A S Y T O D O N AT E O N Y O U R S I T E

23. 21. DESIGN DYNAMIC END OF YEAR
REPORTS AS INFOGRAPHICS, VIDEOS
OR EBOOKS

24. Stories are everywhere around you,
just be creative!
and pay attention to the details… !
here’s one last example

25. “Getting ready to get out the vote from Richmond Bethlehem
Missionary Baptist Church”

26. “Neighborhood Strategizing with Melahia and Pat Douglas”

27. “These were our friendly guides to one Richmond neighborhood”

28. “Sometimes you have to do a bit !
more than knock on doors,!
time to fix the chain !
while we work at fixing these!
broken political systems!”

29. 'Oh I know these guys I will take you there’