The document discusses football in France, specifically focusing on Ligue 1, the top division of French football. It provides information on the international audience for Ligue 1 broadcasts, with over 40 broadcasters worldwide showing games. Domestically, Ligue 1 games attract an average television audience of over 1.6 million viewers. The document also provides advertising and sponsorship opportunities for French clubs like Olympique de Marseille, including options to advertise in stadiums, on television and online.
2. Ligue
1
Interna6onal
Audience:
41
broadcasters
in
the
World
EUROPE
22
broadcasters
in
31
countries
AMERICA
ASIA
3
broadcasters
in
18
countries
7
broadcasters
in
22
countries
AFRICA
8
broadcasters
in
40
countries
OCEANIA
1
broadcaster
in
1
country
Source
:
LFP.fr
connecting solutions
3. Numbers
(season
2010/11)
40
prime
'mes
has
been
devoted
to
1st
League
on
CANAL+:
• 34
matches
on
Sunday
at
9
PM.
Number
of
TV
62,5
Millions
• 3
mul6plex
on
Saturday
at
9
PM.
Spectators
for
all
of
TV
Spectators
• 1
mul6plex
on
Sunday
at
9
PM.
season
• 2
matches
on
Tuesday
at
9
PM.
Number
of
matches
televised
on
Sunday
34
at
9
Pm
Like
last
season,
7
matches
had
more
than
2
Millions
of
TV
Average
Audience
1,6
Millions
Spectators:
TV
Ra6ngs
6,7
%
• Best
audience
-‐
November
7th
Increase
since
last
+
4,3
%
(Paris
Saint
Germain
/
Olympique
season
Marseille)
:
2,91
Millions
of
TV
Spectators.
connecting solutions
4. FRANCE
–
1st
League
Number
of
broadcas6ngs
and
average
audiences
in
2009-‐10
CLUBS
NB
Average
Audiences
8.45
PM
O.
Marseille
12
1
874
750
O.
Lyonnais
10
1
625
800
Paris
SG
9
1
600
100
FCG
Bordeaux
7
1
785
129
Lille
OSC
6
1
159
217
AS
St
E6enne
5
1
325
600
Stade
Rennais
4
1
209
250
Montpellier
Hérault
SC
4
1
199
255
AS
Monaco
FC
3
1
568
967
Toulouse
FC
3
1
271
633
AJ
Auxerre
3
972
333
RC
Lens
2
1
241
650
Valenciennes
FC
2
1
090
500
OGC
Nice
1
1
463
000
FC
Sochaux
1
1
053
000
*
Source:
Médiamétrie
-‐
Sport-‐TV-‐Performances
–
Copyright
Médiamétrie
–
2010
connecting solutions
5. Ligue
1
:
Game
of
the
Week
Offer
available
for
home
games
of
the
Ligue
1
teams
Type
of
Adver6sing:
Electronic
LED
Board
Total
adver6sing
minutes
per
match:
6
min
TV
Broadcas6ng:
THE
BEST
GAME
OF
THE
WEEK.
The
games
will
be
broadcast
on
Sunday
or
Saturday
night
in
prime
'me
on
CANAL
+.
You
can
count
with
an
average
of
1.6
million
viewers
during
the
broadcast
on
this
channel.
Package
Offer:
10
Games
-‐
191
175
€*
pcocng@cci-‐media.com
Booking
Deadline:
3
weeks
before
1st
game
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
6. EUROPA
LEAGUE
Type
of
Adver6sing:
Electronic
LED
Board
Total
adver6sing
minutes
per
match:
3
min
TV
Broadcas6ng
:
Games
broadcasted
on
Thursday
night,
Prime
Time
Commercial
Offer:
12
matches
-‐
122
350
€*
pcocng@cci-‐media.com
Booking
deadline:
3
weeks
before
1st
game
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
7. OLYMPIQUE
DE
MARSEILLE
Marseille
:
3rd
biggest
city
in
France.
1
715
096
inhabitants.
Located
in
South
East
of
France.
Stadium
:
Stade
Vélodrome
Capacity:
60
000
Offer
1:
Type
of
Adver6sing:
Electronic
LED
Board
(172m)
Total
adver6sing
minutes
per
match:
3
min
TV
Broadcas6ng:
Adver'sing
message
in
front
of
camera
Commercial
Offer:
10
matches
-‐
135
500
€*
pcocng@cci-‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
8. OLYMPIQUE
DE
MARSEILLE
Offer
2:
Adver6sing
Package:
• Electronic
LED
Board
(172m)
–
3
minutes.
• 2
months
TV
Campaign
on
OMTV
• Rota've
Banner
during
one
month
on
OM.net
+
• e-‐mailing
banner.
• 1
month
post
on
Facebook
OM
Fan
Page
• Internet
compe''on
organized
on
myom.net.
Commercial
Offer:
4
matches
61
000
€*
pcocng@cci-‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
9. OLYMPIQUE
DE
MARSEILLE
Offer
3:
League
Cup
Adver6sing
13
Millions
of
TV
Spectators
for
4
games.
They
have
won
the
League
Cup
in
2010
and
2011.
Type
of
Adver6sing:
Jersey
Visibility
Commercial
Offer:
for
all
League
Cup
matches
-‐
690
000
€*
-‐ Round
of
16
only:
190
000
€*
pcocng@cci-‐media.com
-‐ Quarter-‐Final
only:
190
000
€*
-‐ Semi-‐Final
only:
190
000
€*
-‐ Final
only
(Stade
de
France)
:
346
000
€*
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
10. PARIS
SAINT
GERMAIN
Paris
:
Capital
of
France;
12
089
098
inhabitants.
Located
in
centre-‐
north
of
France.
Stadium:
Parc
des
Princes
Capacity:
45
500
PSG
is
playing
in
France
1st
Division
since
1974
and
has
won
two
1st
League
'tles,
eight
French
Cups,
3
League
Cups
and
one
Europa
Cup.
Type
of
Adver6sing:
Electronic
LED
boards
(192m)
Total
adver6sing
minutes
per
match:
3
min
Commercial
Offer:
4
Home
Games
-‐
33
800
€*
pcocng@cci-‐media.com
10
matches
-‐
86
275
€*
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included.
Sponsorship
Offer
/
per
season:
2nd
Main
Sponsor
(backside)
2
780
000
€
pcocng@cci-‐media.com
connecting solutions
11. OLYMPIQUE
LYONNAIS
Lyon
:
2nd
biggest
city
in
France;
2
118
132
inhabitants.
Stadium:
Stade
Gerland
Capacity:
41
842.
7
times
1st
League
Champions
(from
2002
to
2008),
4
French
Cups,
6
Champions
Trophy
and
one
Intertoto
Club.
Plays
Champions
League
every
season.
Type
of
Adver6sing:
Electronic
LED
Board
(192m)
Total
adver6sing
minutes
per
match:
3
min
Commercial
Offer:
4
Home
Games
-‐
33
800
€*
pcocng@cci-‐media.com
10
matches
–
86
275
€*
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
12. TOULOUSE
C
C
TOULOUSE
F F
Toulouse
:
1
202
899
inhabitants;
located
in
the
South-‐West
of
France.
Stadium:
Stadium
de
Toulouse
Capacity:
36
500
Type
of
Adver6sing:
Electronic
LED
Board
(192
m)
Total
adver6sing
minutes
per
match:
3
min
Commercial
Offer:
4
Home
Games
-‐
23
660
€*
pcocng@cci-‐media.com
10
matches
-‐
54
900
€*
Sponsorship
Offer
/
per
season:
Short
Sponsor.
pcocng@cci-‐media.com
Cost:
380
000
€*
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
13. GIRONDINS
DE
BORDEAUX
Bordeaux
:
285
891
inhabitants;
located
in
the
South-‐West
of
France.
Capital
of
Aquitaine
Region.
Stadium:
Chaban-‐Delmas
Capacity:
34
694
They
have
won
6
'mes
the
French
League
1,
3
French
Cup
and
3
League
cups.
One
of
the
most
famous
clubs
in
France,
historically.
Type
of
Adver6sing:
Electronic
LED
Board
(148
m)
Total
adver6sing
minutes
per
match:
3
min
Commercial
Offer:
10
home
matches
-‐
4pcocng@cci-‐media.com
5
820
€*
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
14. OGC
NICE
Nice
:
1
005
230
inhabitants
including
suburbs;
located
in
the
south-‐east,
close
to
the
Italian
border.
Stadium:
Stade
Municipal
du
Ray
Capacity:
17
415
They
have
won
4
'mes
the
French
1st
League
and
3
'mes
the
French
Cup.
Type
of
Adver6sing:
Electronic
LED
Board
(192
m)
Total
adver6sing
minutes
per
match:
3
min
Commercial
Offer:
4
Home
Games
-‐
27
040
€*
pcocng@cci-‐media.com
10
home
matches
-‐
47
058
€*
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
15. OGC
NICE
Sponsorship
Packages
Op'on
1
OGC
Nice
Principal
Partner
with
visibility
on
front-‐side
(home
games)
and
back
of
the
jersey
(external
games).
Commercial
Offer:
830
000
€*
pcocng@cci-‐media.com
Op'on
2
OGC
Nice
Principal
Partner
with
visibility
on
sleeve
and
shorts
(all
games).
Commercial
offer:
387
000
€*
pcocng@cci-‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
Produc'on
costs
and
VAT
not
included. connecting solutions
16. HSC
MONTPELLIER
Montpellier
:
536
592
inhabitants
including
suburbs
;
Located
in
Centre-‐South
of
France,
along
the
Mediterranean
Coast.
Stadium
:
La
Mosson
Capacity
:
33
000
They
have
spent
29
seasons
in
French
1st
league
and
are
now
one
of
the
best
team
of
the
league.
They
are
currently
ranked
2nd
in
French
1st
league.
They
might
be
able
to
get
an
European
spot
for
next
season.
Type
of
Adver6sing
:
Electronic
LED
Board
Total
adver6sing
minutes
per
match:
3
min
Commercial
Offer:
10
matches
-‐
47
058
€*
pcocng@cci-‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
17. AJ
AUXERRE
Auxerre:
86
751
inhabitants
Stadium:
L’Abbé
Deschamps
Capacity:
24
500
They
club
is
one
of
the
most
famous
club
of
the
league
historically.
They
have
recently
won
the
French
Cup
in
2003,
2005
and
the
Intertoto
Cup
in
2006.
Type
of
Adver6sing:
Electronic
LED
Board
(168m)
Total
adver6sing
minutes
per
match:
3
min
Commercial
Offer:
10
matches
-‐
50
195
€*
pcocng@cci-‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
18. AS
SAINT-‐ETIENNE
St-‐E6enne
:
506
655
inhabitants;
city
located
near
Lyon,
the
2nd
biggest
city
of
France.
Stadium
:
Geoffroy-‐Guichard
Capacity
:
35
500
ASSE
used
to
be
one
of
the
best
European
club
during
the
70’s.
They
have
won
the
French
1st
league
10
'mes,
and
6
French
Cups.
Type
of
Adver6sing:
Electronic
LED
Board
(192m)
Total
adver6sing
minutes
per
match:
3
min
Commercial
Offer:
10
matches
Sponsorship
Offer
/
per
season:
2nd
Main
Sponsor
(Jersey’s
backside)
990
710
€*
pcocng@cci-‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
19. STADE
RENNAIS
FC
!
Rennes:
654
478
inhabitants
including
suburbs;
located
in
north-‐west
of
France.
Stadium
:
Stade
de
la
Route
de
Lorient
Capacity
:
31
000
This
season,
the
team
is
close
of
entering
the
top
5
in
French
1st
League.
They
aim
to
get
an
European
spot
for
next
season.
They
have
won
twice
the
French
1st
League
and
twice
the
French
Cup
as
well.
Type
of
Adver6sing:
2nd
Shirt
Sponsor.
Commercial
Offer:
637
000
€*
pcocng@cci-‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
20. AS
NANCY-‐LORRAINE
Nancy
:
434’202
inhabitants
including
suburbs;
located
in
the
North-‐East
of
France.
Stadium
:
Stade
Marcel
Picot
Capacity
:
20
000
The
AS
Nancy
is
said
to
have
the
best
public
of
all
French
eastern
teams.
They
have
won
the
French
Cup
once.
Type
of
Adver6sing
1:
Main
Shirt
Sponsor
Type
of
Adver6sing
2:
2nd
Main
Sponsor
(Jersey’s
backside)
Type
of
Adver6sing
3:
Short
Sponsor
pcocng@cci-‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
21. VALENCIENNES
Valenciennes:
41
278
inhabitants;
located
in
North
of
France,
close
to
the
Belgian
Border.
Stadium
:
Stade
du
Hainaut
Capacity
:
25
100
Type
of
Adver6sing:
Electronic
LED
Board
Total
adver6sing
minutes
per
match:
5
min
Commercial
Offer:
10
matches
Main
Sponsorship
offer
+
Stadium
Naming
Rights:
pcocng@cci-‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
22. FRENCH
Na6onal
Team
Qualification Games for the 2014 World Cup
Type
of
Adver6sing:
Electronic
LED
Board
(140m)
Total
adver6sing
minutes
per
match:
3
min
/
6
min
TV
Broadcas6ng:
Live
on
Na'onal
Channel:
M6
(prime
'me).
Commercial
Offer:
3
minutes
6
minutes
Booking
Deadline:
3
weeks
before
the
game
pcocng@cci-‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions
23. Your
personal
Contact
Dr.
Patrick
Cocng
CCI
MEDIA
A
Business
Unit
of
CCI
Cocng
Consul'ng
Ltd.
Zurich
–
Fribourg
–
Madrid
–
London
pcocng@cci-‐media.com
/
pcocng@cci-‐media.ch
Direct:
+41
79
555
37
25
or
+41
43
541
40
00
www.cci-‐media.com
/
www.cci-‐media.ch
www.cci-‐cocng.com
/
www.cocngconsul'ng.com
connecting solutions
