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Using Social Media Lessons for Brand Strategy

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CB Social Solutions
CB Social Solutions

The document discusses CareerBuilder's social media strategy and provides recommendations for an effective social media presence. It recommends being customer centric by understanding what job seekers want from social media and responding to their questions. It also suggests being empowering by creating new content, building relationships, and sharing responsibilities across departments. Finally, it advises being infinite by providing multiple ways for customers to engage and giving them reasons to keep returning.

Business
1 of 22
Using Social Media Learnings for Overall Brand Strategy Presented By: Michelle Spellerberg Sr. Director, Emerging Media Solutions @mspellerberg #socialc20
CareerBuilder Three Segments ,[object Object],[object Object],[object Object]
[object Object],[object Object],CB Core
[object Object],[object Object],[object Object],CB Other Want More? http://www.careerbuilder.com/socialmedia
BE CUSTOMER CENTRIC
What Job Seekers Want Source: 2010 Personified Social Media Survey 73% want to see jobs
The Social Job Seeker ,[object Object],[object Object],[object Object],Source: 2010 Personified Social Media Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Customer Centric DO DON’T
Make It Easy
Easy To Do Business With
BE EMPOWERING
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Empowering DO DON’T
Thought Leadership
CB Community Builders ,[object Object],[object Object],[object Object]
BE INFINITE
 
Yeknom Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Infinite DO DON’T
Monk-e-mail www.careerbuilder.com/monk-e-mail
Monk-e-maker
Communication is Changing: Change With It INNOVATION PROCESS Be Infinite Be Customer Centric Be Empowering
But Wait, There’s More! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],    www.careerbuilder.com/wantme

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