Every day it seems as if a new social media site is created. These new social tools prompt improvements and changes to the other, more classic and original social sites. One favorite social media tool, which has continued to compete with the industry leaders, is SlideShare (www.slideshare.net). SlideShare is a public sharing site that allows businesses and individuals to upload presentations, whitepapers, brochures and videos to share with the world.

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very day it seems as if a new social me-
dia site is created. These new social tools
prompt improvements and changes to the
other, more classic and original social sites. One
favorite social media tool, which has continued to
compete with the industry leaders, is SlideShare
(www.slideshare.net).
SlideShare is a public sharing site that allows
businesses and individuals to upload presentations,
whitepapers, brochures and videos to share with the
world. By doing so, you can expand your sphere of
influence, increase brand awareness, share ideas
and possibly generate leads. At the bottom of each
resource there are easy share buttons linked to
Facebook, Twitter and LinkedIn. SlideShare content
spreads virally through social networks like these, as
well as through blogs.
Anyone can view presentations and documents on
topics of interest, download them and reuse or remix
for their own work. Therefore, it is important to utilize
strategic titles and descriptions for uploaded resourc-
es in order to capitalize on search engine optimization
(SEO) opportunities.
A very popular feature is the enhanced analytics
section that tracks how many people have viewed and
downloaded your documents. These detailed analytics
even include the country or geographic region of those
viewers.
Perhaps one of the more useful tools for busi-
nesses is the built-in contact field that allows you
to capture contact information from those who have
viewed your documents. This is obviously great for
prospecting.
And, if you think YouTube is the only video sharing
site, think again. As previously mentioned, SlideShare
allows you to upload and share videos. They also have
Slidecast where you can sync mp3 audio with presen-
tation slides to create a webinar.
our business is growing yours
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SlideShare…Still a Favorite!
Article reprinted from Spring 2014GROWTHBIZS T R A T E G I E S
It is also important to mention there is an info-
graphic directory that was added to SlideShare in July
of 2013. This section allows businesses and profes-
sionals to upload and share another great resource
material – infographics.
SlideShare is still free. This is unlike most so-
cial media channels that push advertisements, paid
updates, etc. While SlideShare does have some paid
business features, users can still share and download
materials without having to pay one penny.
Companies, professionals and students all rave
about the usefulness of SlideShare. In a digital
world where connectivity is at its peak, SlideShare
continues to offer simple tools and features that
define “social sharing.”
In summary, SlideShare is a great place to share
your expertise with the world or learn something new.
If you haven’t already visited the site, it very likely will
be worth your time to do so.
AMANDA MARKOS
CBIZ, Inc. • San Diego, CA
858.795.2253 • amarkos@cbiz.com