1. SHOPLOVERS
Shopping ex2erience 2.0

2. TEAM
ALICE
MORONI
SERENA
SPOSATO
MANUELE
VALENTINA
VOLPI
Master
degree
Postgraduate
TAMBURRANO
Postgraduate
scholarship
in
Mass
scholarship
in
Master
degree
scholarship
in
Mass
Communica;on,
Computer
Science,
student
in
Computer
Communica;on,
PhD
student
and
developer
(Java,
Science,
developer
mobile
usability
coordinator
of
the
JME,
Java
Card,
Php)
(Java,
JME,
Java
Card,
analyst
and
“NFC
and
Mobile”
and
member
of
the
Php)
and
member
of
member
of
the
research
group
at
“NFC
and
Mobile”
the
“NFC
and
Mobile”
“NFC
and
Mobile”
CATTID.
research
group.
research
group.
research
group.

3. CATTID – SAPIENZA UNIVERSITY OF ROME
C.A.T.T.I.D.
is
an
Italian
research
centre
for
Informa;on
and
Communica;on
Technology
inside
the
University
of
Rome
Sapienza.
The
Centre
was
founded
in
1979
to
support
the
teaching
methodologies
using
every
type
of
IT
tools.
Over
the
last
years,
it
has
become
an
innova;on
centre
in
digital
technologies:
it
now
works
in
close
contact
with
other
Departments
of
“Sapienza”
University
of
Rome,
as
well
as
with
other
Universi;es
both
in
Rome
and
in
other
ci;es.
The
scien;fic
work
of
CATTID
has
also
drawn
aWen;on
of
many
na;onal
and
interna;onal
companies
and
also
led
to
several
collabora;ons
with
important
na;onal
and
interna;onal
industries
and
research
organiza;ons,
among
as
Ericsson
Italia.

4. SHOPLOVERS
WHAT IS IT?
ShopLovers
is
a
social
n e t w o r k
p l a X o r m
connec;ng real
and
virtual
world
in
order
to
obtain
the
best
shopping
experience.
T h a n k s
t o
S h o p L o v e r s
people
can
connect
with
the
objects
they
buy
and
love,
play
with
them
and gain
some
kind
of
reward.
ShopLovers
deals
with
the
“word-­‐of-­‐mouth
adver;sing”
basic
principle
from
a
social
2.0
point
of
view.

5. HOW SHOPLOVERS
CONNECTS THINGS
ShopLovers
connects
people
with
the
products
they
buy,
share
and
love.
TAG
ID:
02AF69G4E8
If
Facebook
asks
the
ques;on
“What’s on your mind?”,
T w i W e r
w o n d e r s
a b o u t
“What’s happenings?” to
the
users,
and
the
loca;on-­‐based
social
networks
Gowalla
and
Foursquare
asks
“Where are
you?”
TAG
ID:
274C67G465
ShopLovers
answers
the
ques;on
“What did you buy?”
connec;ng
users
with
their
favorite
products,
shops
and
brands.
TAG
ID:
0534C725F3
RFID
and
NFC
technologies
help
to
do
this
in
an
easy
and
TAG
ID:
042B6723EE
TAG
ID:
03DC67EE45
automated
way!

6. HOW IT WORKS?
The
ShopLovers
system
is
composed
of
four
main
sofware
components:
• a
mobile
applica;on
that
can
be
installed
on
the
Android
device
• a
social
network
plaXorm
• a
C++
applica;on
to
manage
the
contactless
communica;on
at
the
retail’s
POS
• a
Java
applica;on
that
provides
high-­‐level
User
Interface
(UI)
to
the
C++
applica;on

7. AT THE SHOP CHECK-­‐IN YOUR
PURCHASE AT
The
customer
checks
in
at
THE RETAIL
the
retail
Point
of
Sale
POINT…
t a p p i n g
o n
i t
t h e
ShopLovers
NFC
s;cker
aWached
on
his
mobile
phone.
Thanks
to
contactless/NFC
…THEN SHARE IT
ON YOUR
h e
i s
a u t o m a ; c a l l y
PROFILE ON THE
iden;fied
by
the
system.
SHOPLOVERS
SOCIAL
NETWORK
Before
the
purchase
the
customer
can
receive
and
share
adver;sing
news,
so
that
he
can
update
his
SN
profile
about
the
latest
…AND ENJOY
purchases
and
get
some
YOUR REWARD!
discount.

8. SHOPLOVERS ONLINE
The
shopping
experience
BRANDS
con;nues
on
the
Social
Network
site
of
ShopLovers,
available
via
web
or
mobile
%
TALK
applica;on.
COUPONS
BRANDS
Inside
the
community
of
BRANDS TALK
friends
user
can
share
the
pleasure
of
a
good
buy
and
TALK
%
s p r e a d
l o v e d
b r a n d s
COUPONS
prompted
by
a
program
of
%
customer
loyalty
rewards.
COUPONS
TALK BRANDS
Friends
can
comment
on
p u r c h a s e d
p r o d u c t s ,
exchange
coupons
and
virtual
%
items,
making
the
shopping
COUPONS
experience
even
more
fun!

9. MAIN SECTIONS OF THE
ANDROID APPLICATION
ME:
the
user
profile
page
with
the
latest
friends’
posts
COUPONS:
the
virtual
gif
coupons
gained
by
the
user
PRODUCTS:
the
list
of
the
user’s
purchased
products
SHOPS:
:
the
list
of
the
shops
visited
by
the
user
BRAND:
the
list
of
the
brands
loved
by
the
user
MY
SHOP:
the
game
sec;on
for
the
community
of
friends

10. BUSINESS SMARTPHONE PENETRATION
AGE 15-­‐24
1. Italy
47%
POTENTIAL 2. Spain
38%
3. UK
36%
ShopLovers
is
an
alluring
social
media
marke;ng
tool
where
retail
trade
can
get
H1 2010 – Source: Nielsen
visibility
and
be
fostered
from
the
boWom
up.
Strenghts: SMARTPHONE FEMALE USER
AGE 15-­‐24
• strong
penetra;on
of
1. US
55%
mobile
phones
2. UK
47%
3. Russia
43%
• business
poten;al
of
NFC
technology
• rapid
growth
of
social
media
as
an
adver;sing
plaXorm
SOCIAL NETWORK AD SPENDING
WORLDWIDE, 2009-­‐2011
• 2011
29,1%
Commercial
implementa;on
• 2010
30,7%
b a s e d
o n
a
“ r e v e n u e
• 2009
26,6%
sharing”
or
“cost
per
sale”
business
model.
July 2010 – Source: eMarketer

11. USER WANTS AND Which of the following First
of
all
sharing
informa;on
on
discounts,
promo;ons
and
ini;a;ves
of
your
favorite
brands
81%
funcQons would you or
products
you
have
purchased
NEEDS ANALYSIS like to find on a social Repor;ng
to
a
friend
or
acquaintance
a
product
that
might
interest
him
or
her
65%
network dedicated to
From
the
survey
conducted
by
shopping?
Accumula;on
of
personalized
coupons
based
on
purchases
65%
the
team*
emerged
that
in
a
Geong
;ps
on
what
you
want
or
you
would
like
57%
social
network
focused
on
to
buy
Exchange
coupons
with
friends
or
acquaintances
s h o p p i n g ,
t h e
u s e r s ’
Giving
advice
on
shopping
for
friends
and
people
42%
38%
preference
is
addressed
to
gain
you
know
some
kind
of
rewards.
Publica;on
shouts
of
purchases
that
you
made
or
wanted
to
make
27%
First
of
all
they
like
to
share
Publica;on
shouts
of
purchases
that
your
friends
or
people
you
know
made
or
wanted
to
make
25%
informa;on
on
discounts,
Other
0%
promo;ons
and
ini;a;ves
of
Picture
of
the
product
you
bought
or
you
would
55% When you go shopping,
their
favorite
brands
or
like
to
buy
which kind of
products
they
have
purchased
Shop
you
went
into
55%
informaQon would you
Price
of
the
product
you
bought
or
you
would
like
41%
a n d
t o
a c c u m u l a t e
to
buy
like to share with your
personalized
coupons.
Descrip;on
of
the
product
you
bought
or
you
36% friends or
would
like
to
buy
Brand
of
the
product
you
bought
or
you
would
33% acquaintances?
like
to
buy
The
informa;on
they
like
to
No
informa;on
18%
share
the
most
is
the
picture
of
Date
of
purchase
4%
Time
of
purchase
the
product
they
bought
or
Other
2%
2%
they
would
like
to
buy,
as
well
as
the
shop
they
went
in.
*Sample
formed
by
100
respondent

12. Thanks for the aNention!
D i s c l a i m e r : a l l
t h e
p r o d u c t s ,
t h e
s h o p s
a n d
t h e
b r a n d s
u s e d
i n
t h i s
p r e s e n t a ; o n
h a v e
t h e
o n l y
p u r p o s e
o f
e x a m p l e .
A t
t h e
p r e s e n t
; m e
t h e r e
i s
n o
r e a l
i n v o l v e m e n t
o f
t h e
m e n ; o n e d
c o m p a n i e s .