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Specialty Crop Market Opportunity December 9, 2010 Dana R. Lonn, PE Managing Director, Center for Advanced Technology The Toro Company
What is the market opportunity? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hypothesis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acres Specialty Crops
Medium Operations Larger Market of Farms & Total Acres Percentage, Strongest Area of Potential Source: 2007 Census of Agriculture
Farms 25-1000 Acres Potential Market Spotted:  Greater Amount of Farms, With Largest Amount of Acreage
Large Operations Not Enough Farms to Make This Market a Feasible Choice Source: 2007 Census of Agriculture
Small Operations  Largest Market of Growers, Yet Acreage  Small & Logistics Potentially Not Feasible Source: 2007 Census of Agriculture
Worldwide Statistics *Includes: Pecans, Almonds, Walnuts, Pistachios
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Specialty Crop Market Opportunity