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My name is Corey Harlock




unemployed too long to get hired
I believe that it is easier to get hired for your ideal job
than…




  unemployed too long to get hired
I believe that it is easier to get hired for your ideal job
than…

                 It is to just get hired!



  unemployed too long to get hired
In any economy
        Your read that correctly-don’t adjust your screen




unemployed too long to get hired
How? here is how




unemployed too long to get hired
Everything you have learned about how to
          find a job to this point…




unemployed too long to get hired
Is   wrong!!!

unemployed too long to get hired
Does it help you get   hired?
             Or eliminated?



unemployed too long to get hired
Change your focus from “what a hiring
       manager wants to hear.” to




unemployed too long to get hired
“what do I want the hiring manager to
                 hear.”




unemployed too long to get hired
How?


unemployed too long to get hired
Get your edge
        Self assessment




unemployed too long to get hired
What do you love & want to
             do?



unemployed too long to get hired
Administration
             Vs.
          operations


unemployed too long to get hired
How do you like to be
          managed?



unemployed too long to get hired
Where are you on your own
   personal experience cycle?



unemployed too long to get hired
What are your motivations to
         go to work?



unemployed too long to get hired
The huge majority of resumes out there
         help you get eliminated
             Not hired


unemployed too long to get hired
Corey Harlock
24 Smith Lane, Smithtown, 90210
Home: (555) 555-5555, Cell: (555) 555-5050
info@skillstoachieve.com

SUMMARY
Marketing Communications Professional having proven leadership skills that span both the corporate
marketing and advertising agency disciplines with a clear understanding of how branding and marketing
communications support product and corporate business objectives. Expertise includes management
responsibility for the strategic development, creation, budget investment allocation, and implementation of
integrated B2B and B2C marketing communications programs.
Advertising - TV, Print, Outdoor and Online
Sales Promotion - Consumer/Dealer Programs and POS Materials
Collateral Materials - Product and Corporate Brochures
Events/Trade Shows - Planning, Design, Implementation
Public Relations - Press Releases, Events, Editorial Contact
Direct Marketing - Emailed and Mailed
Digital/Social - Website Development, Social Media, Keyword Search, Blogger Panels
Market Research - Internally Developed and Sourced
Sponsorships - Initiation, Negotiation, Activation
Brand Promotion - Branding Standards and Logo Management

PROFESSIONAL EXPERIENCE
C&C TRAVELWARE, Smithville, TX                                                            06/2010 – 01/2011
Vice President, Client Relations
Oversaw all aspects of marketing and branding communication for both dealers and consumers for the leader
in high-quality luggage and business cases. Responsible for advertising, corporate website, trade shows, in-
store visual merchandising, point–of-sale and product collateral, dealer communications, and corporate
branding materials. Directed a staff of six and manage branding agency, PR agency, visual merchandising firms,
web designers and creative support and production vendors.
· Directed revisions of corporate website – www.briggs-riley.com – that led to a 30% direct sales growth year
over     year, while enhancing product branding.
· Developed branding/marketing communication strategies for five collection/sub-brand products.
· Researched, developed and launched new corporate brand tagline.
· Implemented a unique travel blogger panel.
· Conceptualized and launched microsite for new BRX adventure travel gear collection.
Corey Harlock                                                                                              CANON U.S.A., INC., Smithville, TX
24 Smith Lane, Smithtown, 90210                                                                                                                                                                             1992-2010
Home: (555) 555-5555, Cell: (555) 555-5050                                                                 Director, Brand Promotion, Corporate Communications Division                                   (2006 - 2010)
info@skillstoachieve.com                                                                                   Managed a multi-million dollar budget with a staff of 11 and responsibility for establishment of project
SUMMARY                                                                                                    goals, brand positioning and budget investment allocation for the planning, execution and
Marketing Communications Professional having proven leadership skills that span both the corporate         implementation of Corporate Web, Event, Corporate Social Responsibility and Brand Promotion
marketing and advertising agency disciplines with a clear understanding of how branding and marketing      communications programs in the Americas. Reported program lifecycle status to Senior Management.
communications support product and corporate business objectives. Expertise includes management            · Led Corporate Communications Division team in the development and launch of new CUSA website -
responsibility for the strategic development, creation, budget investment allocation, and implementation   www.usa.canon.com - that improved the branding, design and usability.
of integrated B2B and B2C marketing communications programs.                                               · Oversaw Canon’s Corporate Social Responsibility programs, including: the Canon 4Kids support of the
Advertising - TV, Print, Outdoor and Online                                                                National Center for Missing and Exploited Children; the Canon Envirothon national high-school
Sales Promotion - Consumer/Dealer Programs and POS Materials                                               environmental competition; Christopher Newport University Scholars Program; and Stony Brook
Collateral Materials - Product and Corporate Brochures                                                     University Essay Contest.
Events/Trade Shows - Planning, Design, Implementation                                                      · Spearheaded negotiation and activation of sponsorships for the New York Yankees, Madison Square
Public Relations - Press Releases, Events, Editorial Contact                                               Garden, the NFL, and the New York Islanders.
Direct Marketing - Emailed and Mailed                                                                      · Conceived first Canon U.S.A. Corporate Product Brochure which was praised by senior management, the
Digital/Social - Website Development, Social Media, Keyword Search, Blogger Panels                         sales force and dealers.
Market Research - Internally Developed and Sourced                                                         · Launched Canon Americas Corporate Brand ID and Design Standards Guidebook which brought
Sponsorships - Initiation, Negotiation, Activation                                                         consistency in corporate branding to business units in the Americas.
Brand Promotion - Branding Standards and Logo Management                                                   · Led start up and publication of initial issues of Canon U.S.A. imagine magazine that helped bring to
                                                                                                           employees a better understanding of the company, its people and businesses.
PROFESSIONAL EXPERIENCE                                                                                    · Oversaw invitation process to Canon EXPO 2010 that resulted in attendance exceeding target.
                                                                                                           · Conceptualized the innovative Canon Center Court event held in NYC which brought togethera consumer
C&C TRAVELWARE, Smithville, TX                                                                             contest, product demo, press event, advertising launch and Maria Sharapova.
                                                                                        6/2010 – 01/2011   Director, Marketing Services, Consumer Imaging Group                                           (2003 - 2006)
Vice President, Marketing
Oversaw all aspects of marketing and branding communication for both dealers and consumers for the         Responsibility for management of advertising, sales promotion and marketing communications for
leader in high-quality luggage and business cases. Responsible for advertising, corporate website, trade   Camera, Printer and Video Divisions. Products included EOS digital SLR cameras, PowerShot cameras, EF
shows, in-store visual merchandising, point–of-sale and product collateral, dealer communications, and     lenses, binoculars, PIXMA and SELPHY printer products and VIXIA camcorders. Responsible for advertising
corporate branding materials. Directed a staff of six and manage branding agency, PR agency, visual        and sales promotion budgets in excess of $50MM.
merchandising firms, web designers and creative support and production vendors.                            · Oversaw production of industry-leading trade shows (CES, PMA) and national sales meetings.
· Directed revisions of corporate website – www.briggs-riley.com – that led to a 30% direct sales growth   · Won Silver Telly award for Canon multi-product “Wedding” TV spot.
year over     year, while enhancing product branding.                                                      · Managed advertising agency relationships with Dentsu, Grey and several graphic design firms.
· Developed branding/marketing communication strategies for five collection/sub-brand products.            · Constructed media buying Agency of Record, resulting in $10MM savings over two years.
· Researched, developed and launched new corporate brand tagline.                                          · Directed development of 25+ TV commercials and 100+ magazine and newspaper ads.
· Implemented a unique travel blogger panel.                                                               · Supervised development of Rebel TV commercials starring Andre Agassi.
· Conceptualized and launched microsite for new BRX adventure travel gear collection.                      · Managed development of innovative “technology” advertorial concepts.
                                                                                                           · Conceived unique Canon Photo Safari TV show series for ESPN.

                                                                                                           Prior Roles:
                                                                                                           Assistant Director, Advertising/Marketing Services, Consumer Imaging Group                  (2002 - 2003);
                                                                                                           Sr. Manager, Advertising, Camera/Consumer Products Division                                 (1996 - 2002);
                                                                                                           Manager, Advertising, Corporate Communications Division                                     (1992 - 1996).
                                                                                                           EDUCATION
                                                                                                           B.S., Business Administration – Marketing Concentration, University of Smithville - Texas State
                                                                                                           Graduated Summa Cum Laude
Corey Harlock
24 Smith Lane, Smithtown, 90210
Home: (555) 555-5555, Cell: (555) 555-5050
info@skillstoachieve.com

EDUCATION
B.S., Business Administration – Marketing Concentration, University of Smithville - Texas State

RELATED EXPERIENCE
CANON U.S.A., INC., Smithville, TX                                                                      1992-2011
Director, Brand Promotion, Corporate Communications Division                                          (2006 - 2011)
•    Managed a team of 11 that generating 6.8 million/yr – 18% over budget
•    Developed 8 new Corporate Web Events that generated 20,000 visitors and sales of $600,000
•    Brand Promotion campaigns that increased visibility by 22%
•    Corporate Social Responsibility Campaigns: National Center for Missing and Exploited Children; the Canon
     Envirothon national high-school environmental competition; Christopher Newport University Scholars
     Program; and Stony Brook University Essay Contest that generated $160,000 in donations to local charities
•    Developed the first Corporate Brochure for use by sales force that increased sales by 2.6%

Director, Marketing Services, Consumer Imaging Group                                                  (2003 - 2006)
•    Oversaw production of industry-leading trade shows (CES, PMA) and national sales meetings.
•    Won Silver Telly award for Canon multi-product “Wedding” TV spot.
•    Managed advertising agency relationships with Dentsu, Grey and several graphic design firms.
•    Constructed media buying Agency of Record, resulting in $10MM savings over two years.

Canon USA Continued
Assistant Director, Advertising/Marketing Services, Consumer Imaging Group                        (2002 - 2003)
Sr. Manager, Advertising, Camera/Consumer Products Division                                       (1996 - 2002)
Manager, Advertising, Corporate Communications Division                                           (1992 - 1996)
Corey Harlock
24 Smith Lane, Smithtown, 90210                                                       Other Experience
Home: (555) 555-5555, Cell: (555) 555-5050                                            FoodBank, Smithville, TX                                  01/2011 – present
info@skillstoachieve.com                                                              Volunteer
                                                                                      C&C TRAVELWARE, Smithville, TX
EDUCATION                                                                                                                                         06/2010 – 01/2011
B.S., Business Administration – Marketing Concentration, University of Smithville     Vice President, Client Relations
- Texas State                                                                         Oversaw all aspects of marketing and branding communication for both dealers
                                                                                      and consumers for the leader in high-quality luggage and business cases.
RELATED EXPERIENCE                                                                    Responsible for advertising, corporate website, trade shows, in-store visual
                                                                                      merchandising, point–of-sale and product collateral, dealer communications, and
CANON U.S.A., INC., Smithville, TX                                                    corporate branding materials. Directed a staff of six and manage branding agency,
                                                                        1992-2010     PR agency, visual merchandising firms, web designers and creative support and
Director, Brand Promotion, Corporate Communications Division          (2006 - 2010)   production vendors.
•      Managed a team of 11 that generating 6.8 million/yr – 18% over budget          · Directed revisions of corporate website – www.briggs-riley.com – that led to a
•      Developed 8 new Corporate Web Events that generated 20,000 visitors and        30% direct sales growth year over     year, while enhancing product branding.
       sales of $600,000                                                              · Developed branding/marketing communication strategies for five collection/sub-
•      Brand Promotion campaigns that increased visibility by 22%                     brand products.
•      Corporate Social Responsibility Campaigns: National Center for Missing and     · Researched, developed and launched new corporate brand tagline.
       Exploited Children; the Canon Envirothon national high-school                  · Implemented a unique travel blogger panel.
       environmental competition; Christopher Newport University Scholars             · Conceptualized and launched microsite for new BRX adventure travel gear
       Program; and Stony Brook University Essay Contest that generated               collection.
       $160,000 in donations to local charities
•      Developed the first Corporate Brochure for use by sales force that
       increased sales by 2.6%

Director, Marketing Services, Consumer Imaging Group               (2003 - 2006)
•      Oversaw production of industry-leading trade shows (CES, PMA) and
       national sales meetings.
•      Won Silver Telly award for Canon multi-product “Wedding” TV spot.
•      Managed advertising agency relationships with Dentsu, Grey and several
       graphic design firms.
•      Constructed media buying Agency of Record, resulting in $10MM savings
       over two years.

Canon USA Continued
Assistant Director, Advertising/Marketing Services, Consumer Imaging Group
(2002 - 2003)
Sr. Manager, Advertising, Camera/Consumer Products Division
(1996 - 2002)
Manager, Advertising, Corporate Communications Division
(1992 - 1996)
Interviewing


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               NOT
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UnemployedTooLongtoGetHired

  • 1. My name is Corey Harlock unemployed too long to get hired
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  • 18. The huge majority of resumes out there help you get eliminated Not hired unemployed too long to get hired
  • 19. Corey Harlock 24 Smith Lane, Smithtown, 90210 Home: (555) 555-5555, Cell: (555) 555-5050 info@skillstoachieve.com SUMMARY Marketing Communications Professional having proven leadership skills that span both the corporate marketing and advertising agency disciplines with a clear understanding of how branding and marketing communications support product and corporate business objectives. Expertise includes management responsibility for the strategic development, creation, budget investment allocation, and implementation of integrated B2B and B2C marketing communications programs. Advertising - TV, Print, Outdoor and Online Sales Promotion - Consumer/Dealer Programs and POS Materials Collateral Materials - Product and Corporate Brochures Events/Trade Shows - Planning, Design, Implementation Public Relations - Press Releases, Events, Editorial Contact Direct Marketing - Emailed and Mailed Digital/Social - Website Development, Social Media, Keyword Search, Blogger Panels Market Research - Internally Developed and Sourced Sponsorships - Initiation, Negotiation, Activation Brand Promotion - Branding Standards and Logo Management PROFESSIONAL EXPERIENCE C&C TRAVELWARE, Smithville, TX 06/2010 – 01/2011 Vice President, Client Relations Oversaw all aspects of marketing and branding communication for both dealers and consumers for the leader in high-quality luggage and business cases. Responsible for advertising, corporate website, trade shows, in- store visual merchandising, point–of-sale and product collateral, dealer communications, and corporate branding materials. Directed a staff of six and manage branding agency, PR agency, visual merchandising firms, web designers and creative support and production vendors. · Directed revisions of corporate website – www.briggs-riley.com – that led to a 30% direct sales growth year over year, while enhancing product branding. · Developed branding/marketing communication strategies for five collection/sub-brand products. · Researched, developed and launched new corporate brand tagline. · Implemented a unique travel blogger panel. · Conceptualized and launched microsite for new BRX adventure travel gear collection.
  • 20. Corey Harlock CANON U.S.A., INC., Smithville, TX 24 Smith Lane, Smithtown, 90210 1992-2010 Home: (555) 555-5555, Cell: (555) 555-5050 Director, Brand Promotion, Corporate Communications Division (2006 - 2010) info@skillstoachieve.com Managed a multi-million dollar budget with a staff of 11 and responsibility for establishment of project SUMMARY goals, brand positioning and budget investment allocation for the planning, execution and Marketing Communications Professional having proven leadership skills that span both the corporate implementation of Corporate Web, Event, Corporate Social Responsibility and Brand Promotion marketing and advertising agency disciplines with a clear understanding of how branding and marketing communications programs in the Americas. Reported program lifecycle status to Senior Management. communications support product and corporate business objectives. Expertise includes management · Led Corporate Communications Division team in the development and launch of new CUSA website - responsibility for the strategic development, creation, budget investment allocation, and implementation www.usa.canon.com - that improved the branding, design and usability. of integrated B2B and B2C marketing communications programs. · Oversaw Canon’s Corporate Social Responsibility programs, including: the Canon 4Kids support of the Advertising - TV, Print, Outdoor and Online National Center for Missing and Exploited Children; the Canon Envirothon national high-school Sales Promotion - Consumer/Dealer Programs and POS Materials environmental competition; Christopher Newport University Scholars Program; and Stony Brook Collateral Materials - Product and Corporate Brochures University Essay Contest. Events/Trade Shows - Planning, Design, Implementation · Spearheaded negotiation and activation of sponsorships for the New York Yankees, Madison Square Public Relations - Press Releases, Events, Editorial Contact Garden, the NFL, and the New York Islanders. Direct Marketing - Emailed and Mailed · Conceived first Canon U.S.A. Corporate Product Brochure which was praised by senior management, the Digital/Social - Website Development, Social Media, Keyword Search, Blogger Panels sales force and dealers. Market Research - Internally Developed and Sourced · Launched Canon Americas Corporate Brand ID and Design Standards Guidebook which brought Sponsorships - Initiation, Negotiation, Activation consistency in corporate branding to business units in the Americas. Brand Promotion - Branding Standards and Logo Management · Led start up and publication of initial issues of Canon U.S.A. imagine magazine that helped bring to employees a better understanding of the company, its people and businesses. PROFESSIONAL EXPERIENCE · Oversaw invitation process to Canon EXPO 2010 that resulted in attendance exceeding target. · Conceptualized the innovative Canon Center Court event held in NYC which brought togethera consumer C&C TRAVELWARE, Smithville, TX contest, product demo, press event, advertising launch and Maria Sharapova. 6/2010 – 01/2011 Director, Marketing Services, Consumer Imaging Group (2003 - 2006) Vice President, Marketing Oversaw all aspects of marketing and branding communication for both dealers and consumers for the Responsibility for management of advertising, sales promotion and marketing communications for leader in high-quality luggage and business cases. Responsible for advertising, corporate website, trade Camera, Printer and Video Divisions. Products included EOS digital SLR cameras, PowerShot cameras, EF shows, in-store visual merchandising, point–of-sale and product collateral, dealer communications, and lenses, binoculars, PIXMA and SELPHY printer products and VIXIA camcorders. Responsible for advertising corporate branding materials. Directed a staff of six and manage branding agency, PR agency, visual and sales promotion budgets in excess of $50MM. merchandising firms, web designers and creative support and production vendors. · Oversaw production of industry-leading trade shows (CES, PMA) and national sales meetings. · Directed revisions of corporate website – www.briggs-riley.com – that led to a 30% direct sales growth · Won Silver Telly award for Canon multi-product “Wedding” TV spot. year over year, while enhancing product branding. · Managed advertising agency relationships with Dentsu, Grey and several graphic design firms. · Developed branding/marketing communication strategies for five collection/sub-brand products. · Constructed media buying Agency of Record, resulting in $10MM savings over two years. · Researched, developed and launched new corporate brand tagline. · Directed development of 25+ TV commercials and 100+ magazine and newspaper ads. · Implemented a unique travel blogger panel. · Supervised development of Rebel TV commercials starring Andre Agassi. · Conceptualized and launched microsite for new BRX adventure travel gear collection. · Managed development of innovative “technology” advertorial concepts. · Conceived unique Canon Photo Safari TV show series for ESPN. Prior Roles: Assistant Director, Advertising/Marketing Services, Consumer Imaging Group (2002 - 2003); Sr. Manager, Advertising, Camera/Consumer Products Division (1996 - 2002); Manager, Advertising, Corporate Communications Division (1992 - 1996). EDUCATION B.S., Business Administration – Marketing Concentration, University of Smithville - Texas State Graduated Summa Cum Laude
  • 21. Corey Harlock 24 Smith Lane, Smithtown, 90210 Home: (555) 555-5555, Cell: (555) 555-5050 info@skillstoachieve.com EDUCATION B.S., Business Administration – Marketing Concentration, University of Smithville - Texas State RELATED EXPERIENCE CANON U.S.A., INC., Smithville, TX 1992-2011 Director, Brand Promotion, Corporate Communications Division (2006 - 2011) • Managed a team of 11 that generating 6.8 million/yr – 18% over budget • Developed 8 new Corporate Web Events that generated 20,000 visitors and sales of $600,000 • Brand Promotion campaigns that increased visibility by 22% • Corporate Social Responsibility Campaigns: National Center for Missing and Exploited Children; the Canon Envirothon national high-school environmental competition; Christopher Newport University Scholars Program; and Stony Brook University Essay Contest that generated $160,000 in donations to local charities • Developed the first Corporate Brochure for use by sales force that increased sales by 2.6% Director, Marketing Services, Consumer Imaging Group (2003 - 2006) • Oversaw production of industry-leading trade shows (CES, PMA) and national sales meetings. • Won Silver Telly award for Canon multi-product “Wedding” TV spot. • Managed advertising agency relationships with Dentsu, Grey and several graphic design firms. • Constructed media buying Agency of Record, resulting in $10MM savings over two years. Canon USA Continued Assistant Director, Advertising/Marketing Services, Consumer Imaging Group (2002 - 2003) Sr. Manager, Advertising, Camera/Consumer Products Division (1996 - 2002) Manager, Advertising, Corporate Communications Division (1992 - 1996)
  • 22. Corey Harlock 24 Smith Lane, Smithtown, 90210 Other Experience Home: (555) 555-5555, Cell: (555) 555-5050 FoodBank, Smithville, TX 01/2011 – present info@skillstoachieve.com Volunteer C&C TRAVELWARE, Smithville, TX EDUCATION 06/2010 – 01/2011 B.S., Business Administration – Marketing Concentration, University of Smithville Vice President, Client Relations - Texas State Oversaw all aspects of marketing and branding communication for both dealers and consumers for the leader in high-quality luggage and business cases. RELATED EXPERIENCE Responsible for advertising, corporate website, trade shows, in-store visual merchandising, point–of-sale and product collateral, dealer communications, and CANON U.S.A., INC., Smithville, TX corporate branding materials. Directed a staff of six and manage branding agency, 1992-2010 PR agency, visual merchandising firms, web designers and creative support and Director, Brand Promotion, Corporate Communications Division (2006 - 2010) production vendors. • Managed a team of 11 that generating 6.8 million/yr – 18% over budget · Directed revisions of corporate website – www.briggs-riley.com – that led to a • Developed 8 new Corporate Web Events that generated 20,000 visitors and 30% direct sales growth year over year, while enhancing product branding. sales of $600,000 · Developed branding/marketing communication strategies for five collection/sub- • Brand Promotion campaigns that increased visibility by 22% brand products. • Corporate Social Responsibility Campaigns: National Center for Missing and · Researched, developed and launched new corporate brand tagline. Exploited Children; the Canon Envirothon national high-school · Implemented a unique travel blogger panel. environmental competition; Christopher Newport University Scholars · Conceptualized and launched microsite for new BRX adventure travel gear Program; and Stony Brook University Essay Contest that generated collection. $160,000 in donations to local charities • Developed the first Corporate Brochure for use by sales force that increased sales by 2.6% Director, Marketing Services, Consumer Imaging Group (2003 - 2006) • Oversaw production of industry-leading trade shows (CES, PMA) and national sales meetings. • Won Silver Telly award for Canon multi-product “Wedding” TV spot. • Managed advertising agency relationships with Dentsu, Grey and several graphic design firms. • Constructed media buying Agency of Record, resulting in $10MM savings over two years. Canon USA Continued Assistant Director, Advertising/Marketing Services, Consumer Imaging Group (2002 - 2003) Sr. Manager, Advertising, Camera/Consumer Products Division (1996 - 2002) Manager, Advertising, Corporate Communications Division (1992 - 1996)
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