1. 6 Steps To Creative
Personal Branding
Original article by Jürgen Salenbacher

2. Creative Personal Branding
The process of creative personal branding
allows you to create and draft one or more
visual prototypes of your desired professional
positioning.

3. Here are the most relevant steps one has to
take...

4. 1. Reflect

5. What the heck is going on? What type of
industry do I want to be in?
Research always comes before development.
Gain new insights about the external
environment and get a strong focus on
personal assessment.

6. 2. Reframe

7. Where do new professional and personal
insights match and offer new opportunities?

8. An "insight" is a clear and sudden
understanding in a very complex situation.
The quality of your analytical thinking will let
you find new insights in markets and
opportunities, but the quality of your emotional
thinking will let you find new insights into your
personality.

9. 3. Create

10. After research, insights, and a new vision
comes development, the concrete and clearly
defined action plan.
Designers develop fast and simple prototypes
to gain real feedback and optimize on the way
(a proven way to increase speed to market and
study viability and feasibility).

11. 4. Grow

12. The best part of all is that, while we are doing
this, we keep growing especially on a personal
level.
This new professional vision is the key driver of
human development. After all, this is what gets
us so excited.

13. 5. Differentiate

14. As long as you understand Aristotle's system of
thinking in boxes, you understand that clearly
defined positioning helps peers to see a certain
professional difference. This will take time and
persistence.

15. Professional substance and proofs are the keys
to success, and the humble but authentic
communication is decisive and helps you to
gain new clients and collaborators. Keep in
mind that the product is the key.

16. 6. Go

17. Thinking without doing doesn't make any
sense.
Now, you invested three months and little
resources in developing and prototyping a new
professional scenario. You gained new insights
in volatile and fast-changing markets as well as
into yourself.

18. You now have a clear action plan and you
know what you need to change, learn, or add to
your personality to make your product and
services worth your clients money.
This is creative personal branding - your
strategy springs out of your personality.

19. Do this process, evaluate where you are, and
enjoy it. You will find yourself driven by
priorities. You will also have stress in your life,
but positive stress.
Bear in mind that hyperactivity, super-
busyness, and just "more" are not goals.
Productivity driven by passion is a goal. If you
have an idea now, go for it.

20. Read The Original Article!
We hope you enjoyed this presentation!
Click here to read the original article by Jürgen
Salenbacher on CAREEREALISM.com.