1. A BROADBAND STRATEGY TO AID ONLINE
BUSINESS DEVELOPMENT
CAANZ, Digital Forum, May 2009 0

2. A nation of people who like to do it ourselves
• Most NZ businesses are Small and Medium Enterprises
• Over 50% employ less than 5 employees
• Almost a quarter are in the Retail industry
• No one is championing them
• And it’s hard work…… I Know
I’m Special Someone
Around the
Straight Up
Clock It Starts
and Ends, One Person,
With Me Many Talents
I Know What
If It Ain’t Money it Looks
There’s No Broke, Don’t Matters Like For Me
Manual Fix It
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3. It’s tough at the moment
Impact of Recession on
Businesses (SME’s)
Had No
Reduce overheads 21%
Impact,
44%
Increase advertising 21%
Reduce staff 13%
Mild,
Negative
Impact,
Do nothing 17%
45%
Heavy
Negative
Impact,
11%
Source: Telecom Research, February 2009 2

4. Telecom has significantly changed the mix
1/3 Above the Line
Delivers on
1/3 Direct perceptions of
great service and
business relevance
1/3 Digital Delivers on
perceptions of an
innovative brand
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5. We have built the following digital portfolio
The Hub Herald Made Think BizChat Start-up
SB From NZ Small
• Our current portfolio grew from a desire to explore, trial and scale our online partnerships
to develop this channel ahead of our competition.
• Our 08/09 brief for digital property selection was to achieve the following objective:
• Bring the Hub proposition to market & drive uptake by showing
NZ the future, start to change customer behaviour and educate
on our new value proposition
• The above properties were selected to match the following criteria:
• will attract online eye-balls to our Hub,
• will enhance the relationship we have with SMEs to grow their business and ours,
• influences online behaviour and grows online literacy and usage among SMEs,
• provides us with an attractive media space in which to advertise more effectively.
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6. 5

7. Telecom will support SME’s to participate in the
online world their customers lives in
33 million users 8.6m
registered 1 billion videos watched a day
3 billin photos users 13 hours of video uploaded each
3,000 uploads per minute minute
Source: Trends Report, 2009 6

8. 1. Business Broadband
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9. 2. Telecom’s Broadband Commitment
Build a world-class access network
enabling the delivery of broadband
connections between 10Mbps and 20Mbps
to 80 per cent of New Zealanders by the
end of 2011
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10. 3. Telecom XT Mobile
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11. How 3G Mobile is changing the landscape
• In two years most phone purchases will be Smartphones
• They bring rich media and internet capability
• We are launching 8mb camera phones, these capabilities will merge and
create a whole ways of doing things
• Additionally we will see smaller portable PCs/
browsers.
• With embedded 3G network technology and wifi
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12. 4. Affordable Web Services
46% of SME’s do
not have a website
Of the 54% with a website, the majority of them are
looking at upgrading it in the next year
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13. 5. Supporting Businesses through online
communities
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14. 6. Putting more tools in their hands
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15. 6. Putting more tools in their hands
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16. MANY THANKS
Telecom Corporation of New Zealand Limited 15